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PR Strategy and Counsel

Our Interop PR team is available to assist exhibitors and sponsors with any questions or issues you may have regarding your PR strategy before or during the event.

Contact Heather Donner, [email protected], for information.

Access to the Interop Media List

The 2020 Media List will be available in the Exhibitor Portal beginning Friday, August 21. The list will give you the opportunity to coordinate on-site interviews and meetings with pre-registered press, analysts, and bloggers before the event.

PR agencies will need to obtain login information to the Exhibitor Services portal from their client for access to the media list.

Inclusion in Official Press Release

If your company is planning to make an announcement leading up to or at Interop, we can help you increase exposure through a press release detailing exhibitor news, to be distributed one week before the event on Monday, September 14. See last year's press release as an example.

Instructions on how to participate are available in the Exhibitor Portal. The deadline to submit is Friday, September 4, 2020. Please note that submissions cannot exceed 50 words and no marketing copy will be considered. 

If you would like to participate in this opportunity but not release specific details of your announcement, we can accommodate you.

Media Center

The Interop Media Center is available for registered media and analysts to hold briefings with event Sponsors and Exhibitors. Should you need a separate room for recorded interviews, please contact [email protected]

Media Center hours and location will be available closer to the event.

Press Release Guidelines

Interop owns its brand and content, and it must approve any third-party use of its brands and content.

If you plan to write a press release about your exhibitor announcement, sponsorship, or other activities around the event, please follow these guidelines:

  • The date and location of the event should be included in the first paragraph: Interop is happening September 21-24, 2020, at the Austin Convention Center in Austin, Texas.
  • Event boilerplate should be included in the press release (see below).


About Interop
Interop is the industry's most trusted independent Conference compiled by a community that evangelizes, supports, and unites enterprise IT professionals and fosters the next generation of technologists. The event continues the 30+ years it has dedicated to offering its community both strategic and actionable advice in critical areas, providing them with the breadth and depth necessary to uncover solutions that best meet their needs. Employed by a Conference model committed to unbiased content, Interop focuses on a core set of technology and leadership competencies needed to run a modern IT department. For more information, visit Interop is brought to you by Informa Tech.

Previous Coverage of Interop

Interop is a great opportunity to reach and engage with media. See coverage from past years to see what we mean! Read comments from the press for a better understanding of the feedback from previous Interop events.

Your Interop PR Team

Email: [email protected] or [email protected]

Phone: 1-415-947-6362