PR Strategy and Counsel
Our Interop ITX PR team is available to assist exhibitors and sponsors with any questions or issues you may have regarding your PR strategy before or during the event.
Contact InteropPR@ubm.com for information.
Access to Interop ITX Media List
The Media List will be available via the Exhibitor Portal beginning Friday, March 30. This list will give you the opportunity to coordinate on-site interviews and meetings with pre-registered press, analysts, and bloggers prior to the event.
PR agencies will need to obtain login information to the Exhibitor Services portal from their client for access to the media list.
Inclusion in Official Press Release
If your company is planning to make an announcement leading up to or at Interop ITX, we can help you increase exposure through a press release detailing exhibitor news, to be distributed one week prior to the event on Monday, April 23. See last year's press release as an example.
Instructions on how to participate will be available in the Exhibitor Portal closer to the event. The deadline to submit is Friday, April 13. Please note that submissions cannot exceed 50 words and no marketing copy will be considered. If you would like to participate in this opportunity but not release specific details of your announcement, we can accommodate you.
Media Center location and hours will be available closer to the event.
Press Release Guidelines
Interop ITX owns its brands and content, and must approve any third-party use of its brands and content.
If you plan to write a press release about your exhibitor announcement, sponsorship, or other activities around the event, please follow these guidelines:
- The date and location of the event should be included in the first paragraph: Interop ITX is happening April 30 – May 4, 2018, at the Mirage in Las Vegas, NV.
- Event boilerplate should be included in the press release (see boilerplate below).
Interop ITX Boilerplate
About Interop ITX
Interop ITX is the industry’s most trusted independent Conference focused on Full Stack IT education for technology leaders. The event continues the 31 years Interop has dedicated to providing IT decision makers with a trusted environment to learn, collaborate and uncover new strategies and solutions they need to lead their teams and their businesses through constant change and disruption. Employed by a Conference-first model, Interop ITX offers both breadth and depth of content to a broad IT audience across core areas: Infrastructure, Security, Cloud, Data & Analytics, DevOps, and Leadership & Professional Development. For more information, visit interopitx.com. Interop ITX is organized by UBM plc. UBM is the largest pure-play B2B Events organizer in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed. Please visit www.ubm.com for the latest news and information about UBM.
Previous Coverage of Interop ITX
Interop ITX is a great opportunity to reach and engage with media. See coverage from past years to see what we mean! Read comments from the press for a better understanding of the feedback from previous Interop ITX events.