PR Strategy and Counsel
Our Interop ITX PR team is available to assist exhibitors and sponsors with any questions or issues you may have regarding your PR strategy before or during the event.
Contact InteropPR@ubm.com for information.
Access to Interop ITX Media List
Beginning Friday, April 14, the media list will be available for download in the Exhibitor Portal. This list will give you the opportunity to coordinate on-site interviews and meetings with pre-registered press, analysts, and bloggers prior to the event. Once available, the media list will be updated each Friday until the event.
PR agencies will need to obtain login information to the Exhibitor Services portal from their client for access to the media list.
Inclusion in Official Press Release
If your company is planning on making an announcement leading up to or at Interop ITX, we can help you increase the exposure. The Exhibitor Announcements press release is issued one week prior to the event on Monday, May 8, and highlights announcements about new products and services. See last year’s press release as an example. If you are interested in participating in this opportunity, a submission form will be available in the Exhibitor Portal closer to the event.
Please note: Submissions cannot exceed 50 words. No marketing copy will be considered. Deadline for participation is Friday, April 28.
Meeting Space for Media Briefings
During Media Center hours, meeting space is available on-site for exhibitors who have secured briefings with the media. Reservation requests will open Monday, April 17. Please check back for instructions, as well as Media Center hours and location.
Please note that the Media Center may only be used by exhibitors when accompanied by a member of the media.
Press Release Guidelines
Interop ITX owns its brands and content, and must approve any third-party use of its brands and content.
If you plan to write a press release about your exhibitor announcement, sponsorship, or other activities around the event, please follow these guidelines:
- The date and location of the event should be included in the first paragraph: Interop ITX is happening May 15-19, 2017, at the MGM Grand in Las Vegas, NV.
- Event boilerplate should be included in the press release (see boilerplate below).
Interop ITX Boilerplate
About Interop ITX
Interop ITX is the industry's most trusted independent Conference focused on full stack IT education for tech leaders. The event continues the 30 years Interop has dedicated to providing IT decision makers with a trusted environment to learn, collaborate, and uncover new strategies and solutions they need to lead their teams and their businesses through constant change and disruption. Employed by a Conference-first model, Interop ITX offers both breadth and depth of content to a broad IT audience across core areas: Infrastructure, Security, Cloud, Data & Analytics, DevOps, and Leadership & Professional Development. For more information, visit reg.interop.com/ITX. Interop ITX is organized by UBM Americas, a part of UBM plc (UBM.L), an Events First marketing and communications services business. For more information, visit ubmamericas.com.
Previous Coverage of Interop ITX
Interop ITX is a great opportunity to reach and engage with media. See coverage from past years to get a see what we mean! Read comments from the press for a better understanding of the feedback from previous Interop ITX events.