PR Opportunities
Several PR opportunities are available before Interop New York 2011 and during the event that will help maximize your company's exposure. The following services are included at no charge for Interop New York exhibitors.
- Conference Call: PR Opportunities and Best Practices at Interop
- PR Strategy and Counsel
- Inclusion in Official Interop Press Release
- Meeting Space for Media Briefings & Media Center Hours
- Exhibitor Press Collateral Area
- Access to the Interop Media List
- Guide to Engaging the Media
- Press Release Guidelines
- Press Coverage from past Interops
PR CONTACTS: Please click here to be added to our Interop exhibitor PR contacts list so we can be in touch with you regarding your PR strategy, announcements and important deadlines and information for this year's Interop.
Conference Call: PR Opportunities and Best Practices at Interop
The PR and Marketing teams will conduct a call prior to the event for Interop New York 2011 exhibitors to discuss marketing and public relations benefits for the event. The call will take place on August 31, 2011at 11:30 AM PST/ 2:30 PM EST/dial in at 888-225-1529. This call is exclusive to exhibitors of Interop New York 2011.
PR Strategy and Counsel
The Interop PR team is available to assist you with any questions or issues you may have regarding your PR strategy before or during the event, including tips on contacting press and analysts, as well as PR advice based on industry events and topics at Interop that will be of interest. Contact or , PR for Interop, for information.
Inclusion in Official Interop Press Release
Thank you to all exhibitors who submitted your new product/service description for inclusion in the official Interop New York exhibitors announcement press release. The deadline to participate has now passed. Please look for this release to cross the wire on Monday, September 26.
Meeting Space for Media Briefings
Pre-reservation requests closed on September 29th. Space reservations can be made on a first-come first-serve basis onsite.
The Media Center may only be used by registered press, analysts and bloggers and exhibitors when accompanied by a member of the media. For each meeting, one attendee must be registered as media (journalist/analyst/blogger) and the other must be a registered exhibitor.
Media Center Hours:
Meeting space for media briefings will be available during the following Media Center hours:
| Tuesday, Oct. 4 | 12:00pm - 5:00pm |
| Wednesday, Oct. 5 | 8:00am - 5:00pm |
| Thursday, Oct. 6 | 8:00am - 5:00pm |
The Media Center is located in 3D01 - to the right of the Exhibition Entrance.
Exhibitor Press Collateral Area
Exhibitors can leave their press kits in the Media Center beginning the first day of the event, October 3, 2011. There will be an area for press kits, or any other special items you'd like to make available to the media in attendance. CD's, jump drives and other creative company information is always appreciated.
Access to the Media List
The Interop New York media list will be available for exhibitors beginning Friday, September 2, 2011. This list will give you the opportunity to coordinate on-site interviews and meetings with pre-registered press, analysts and bloggers prior to the event.
In order to access the media list on this date, please login to the Exhibitor Center and access the Event Tasks section. Under the PR Opportunities tab you will find the task to "Download the media list." Once available, the media list will be updated each Friday leading up to the event.
*PR agencies will need to obtain login information to the Exhibitor Center from their client for access to the press list.*
Guide to Engaging the Media
Develop an effective media relations strategy for the event using the Guide to Engaging the Media, which provides recommendations for organizing media relations efforts at Interop New York.
Press Release Guidelines
Interop owns its brands and content and must approve any third party use of its brands and content. If you plan to write a press release about your exhibitor announcement, sponsorship, or other activities around the event, please follow these guidelines:
- Event boilerplate should be included in the press release (see boilerplate below).
- The date and location of the event should be included in the first paragraph: Interop New York 2011 is happening October 3-6 at the Javits Convention Center.
- If you would like to include a quote from Interop GM, Lenny Heymann, send your release and suggested quote for review and approval to Joylyn Tanner at . Please allow 24-48 hours turnaround time.
- If you have any questions regarding release guidelines or need additional information, please contact .
Interop Boilerplate
Interop ® drives the adoption of technology, providing knowledge and insight to help IT and corporate decision-makers achieve business success. Part of UBM TechWeb’s family of global brands, Interop is the leading business technology event series. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique InteropNet program, Interop provides the forum for the most powerful innovations and solutions the industry has to offer. Interop Las Vegas is the flagship event held each spring, with Interop New York held each fall, with annual international events in Mumbai and Tokyo, all produced by UBM TechWeb and partners. For more information about these events visit, www.interop.com.
Previous Coverage from Interop New York Events
Read comments from the press for a better understanding of the feedback from previous Interop events.
For further information on:
- Promoting company participation at Interop New York
- Interviewing Interop executives
- Exhibitor and vendor related questions
- Other exhibitor support
Please contact:
Natalia Wodecki
Senior PR Director
email:
415-947-6762
Joylyn Tanner
PR Specialist
email:
415-947-6319
