Prospectus and Attendee Profile
Be Part of the Largest, Most Comprehensive Business Technology Event
Interop has gathered the largest business technology audience in one place for more than 20 years. IT decision makers from every industry and across all sizes of companies attend, actively seeking information to evaluate and purchase products and solutions. No other event provides the breadth of in-depth education and live demos to prepare business and IT professionals to invest in new technology.
Interop is the only must-attend IT show in 2010 because it brings all the key components together for business technology product marketers:
- Tremendous lead generation due to the "active buyers" that Interop attracts helping companies like yours meet Q4 2010 and Q1 2011 sales goals.
- 94% of Interop New York attendees play a role in purchasing IT products*
- Branding and thought leadership through our association as the industry's main event
- Networking opportunities with third party vendors, partners and the channel
- Exposure and visibility in the press, including analysts and potential investors
Download Interop Prospectus (PDF)
For more information or to learn about Interop sponsorship and exhibiting opportunities, please contact Kelly Stewart at (415) 947-6236 or .
Attendee Profile
Interop New York is the most comprehensive business technology event on the East Coast, bringing the most qualified technology professionals and business decision-makers together in one place.
Interop New York attendees come from companies of all sizes:*
- 40% of Interop attendees are from large companies (500+)
- 27% are from medium-sized companies (75-499)
- 33% are from small-sized companies (1-74)
Interop New York attendees are in search of vendors and solutions:*
- 86% attend Interop to see new products and stay up to date on the latest technologies
- 78% attend Interop to gain information to make more informed purchasing decisions
- 67% say Interop is an effective way to meet with a variety of vendors in one place
* Interop New York 2009 Attendee Profile
