PR Opportunities

PR Newswire


PR Newswire's media-only Web site provides journalists with immediate access to breaking Interop New York 2008 news from thousands of companies worldwide. Get the news you need for your beat, delivered according to your preferences.

Visit PR Newswire for Journalists to set-up your free, personalized account, and to gain access to images, multimedia news and ProfNet. PR Newswire is the official media services provider of Interop New York 2008.

PR Newswire logo

Several PR opportunities are available at Interop New York to help maximize your company's exposure at the event. All of the following services are included at no charge for Interop New York exhibitors (unless noted):

PR Opportunities and Best Practices at Interop New York
This call recently discussed all PR opportunities available to Interop New York exhibitors and best PR practices at Interop. This discussion with the Interop PR director was recorded and can be downloaded here.

PR Strategy and Counsel
The Interop PR team is available to assist you with any questions or issues you may have regarding your PR outreach strategy before or during the event, including tips on contacting press and analysts, as well as PR advice based on industry events and topics at Interop that will be of interest to your company. Contact PR Manager, Natalia Wodecki at .

Making an Announcement at Interop New York?
If your company is planning on making an announcement at Interop New York, we can help you increase the exposure through an October 15 press release detailing exhibitor announcements at the event. To be included in this opportunity, please log in to the Exhibitor Resource Center and follow the task links to submit a 50-word description of your announcement. The deadline for inclusion is Monday, October 8. If you would like to participate in this opportunity but not release specific details of your announcement, we can also accommodate you.

Interop New York 2008 Quote for Your Press Release?
If you'd like to add a quote for your release from Interop New York 2007 General Manager, Lenny Heymann, send your release and suggested quote to for approval.

Contact: Natalia Wodecki, .

Editorial Opportunity - Executive Interviews
TechWeb Networks is looking to speak with executives from selected exhibitors who will be launching products or services at Interop New York. The focus of these interviews will be your product launch, providing readers with more context and information about your launch during the event. A limited number of companies will be selected from submissions received for this opportunity based on uniqueness of the product/service and availability of the company's executive. These interviews will also be podcast and posted to the Interop website, which will also serve as the Interop Show Daily during the event. Send information on your executive and product launch to Interop PR Manager, Natalia Wodecki . Embargo dates will be honored. The deadline for submissions is Friday, October 12.

Access to the Interop New York 2008 Press List
The Interop New York press list is available for exhibitors beginning September 17th, and can be downloaded at the Interop Exhibitor Resource Center. This database will be updated and made available on a weekly basis until the event. This information will give you the opportunity to set up on-site interviews and meetings prior to the event. For questions regarding the Interop New York press list, contact Natalia Wodecki at .

Exhibitor PR Sister Company: PR Newswire
PR Newswire is the official news service for Interop New York 2008. PR Newswire provides global electronic distribution, targeting, measurement, translation and broadcast services on behalf of 40,000 corporate, government, association, and other customers worldwide.

PR Newswire is extending several Special Offers to all Interop New York 2008 exhibitors. PR Newswire’s offer includes:

  • Complimentary first year PR Newswire membership for all exhibitors wishing to join PR Newswire for the first time.
  • Automatic posting of event-related news sent via PR Newswire to all PR Newswire Web properties including PR Newswire for Journalists and the PR Newswire online news center.
  • Opportunity to purchase the MediaRoom ShowCase (www.mediaroomshowcase.com) service for the event. MediaRoom ShowCase is an online pressroom – a one stop, efficiently packaged Web site that houses your press kits, event releases and important information, specifically designed for the trade show audience. It is flexible and easy-to-use, making it a must-have for Interop New York 2008.
  • Exhibitors purchasing a MediaRoom ShowCase will also receive a one-time 20% discount off of their next event-related news release distributed over PR Newswire's national US1 circuit.

PR Newswire has also created a PR Toolkit that provides press release writing and distribution tips, not to mention additional special offers for new members.

If you would like more information about the many services that PR Newswire provides, please call 1-800-858-7057 or e-mail information@prewswire.com and mention Interop New York 2008.

Meeting Rooms for Press Briefings
Meeting rooms will be available in the Media Center during Interop for individual briefings with press or analysts beginning Monday, September 17. Reservations for these rooms can be made by emailing Olivia Loy at . Reservations made after Friday, Oct. 19 should be made at the Media Center onsite.

Please include the following information in your request:

Time:
Duration: 1 Hour or 1/2 Hour
Date:
Name of Exhibiting Company:
Name of Registered Exhibitor Representative:
Name of Press/Group:
Name of Registered Journalist/Analyst:

The Media Center is located in Room 3D01 on the lower floor of the Javits Center. The Media Center Hours of Operation are Tuesday, October 23 – Thursday October 25 from 8:00 a.m. – 5:00 p.m. with the exception of Tuesday, October 23, on which day the center is open from 8:00 a.m. – 6:00 p.m.

The Media Center may only be used by registered exhibitors, representatives, press and analysts. For each meeting, one attendee must be registered as press (journalist/analyst) and the other must be a registered exhibitor. For more information, please contact Olivia Loy at .

Interop New York Media Center
The Media Center at Interop New York is located in room #3D01 in the Javits Center, just to the right of the show floor entrance (signs will clearly mark the location). The meeting rooms for press briefings are located inside the Media Center, and press kits can also be dropped off here. The Interop Media Center will open during the show each day at 8AM and close at 5PM, with the exception of Tuesday, October 23, on which day the Media Center is open until 6 p.m.

Exhibitor Press Collateral Area
Exhibitors can leave press kits in the Interop media center for press to access. Press kits can be dropped off at the Javits Center beginning Thursday, October 22.

Press Coverage from Interop New York 2007 and Interop Las Vegas 2007
Read comments from the press during Interop New York 2007 and Interop Las Vegas 2007 to give you a better understanding of the feedback from past Interop events.

Promote Your Company's Announcement on Collaboration Loop
Collaboration Loop, the online voice of Interop, will select exhibitor announcements taking place at Interop New York 2008, providing readers with more context and information about your launch. If you are interested in this opportunity, send your press release to the Collaboration Loop editors. Embargo dates will be honored - coverage will not be published until your product launch date.

Deadline: TBA
Contact:
Visit Collaboration Loop: www.collaborationloop.com

Guide to Engaging the Media
Develop an effective media relations strategy for the event using the Guide to Engaging the Media section of this guide, which provides recommendations for organizing media relations efforts at Interop New York.

For further information on:

  • Promoting company participation at Interop New York
  • Interviewing Interop executives
  • Exhibitor and vendor related questions
  • Other exhibitor support

Please contact Interop Public Relations:

Natalia Wodecki
Interop PR Manager
Email:
415 947-6762