2011 Co-Marketing Opportunities
Welcome to Interop New York! We're glad to have your company as an exhibitor. To ensure that your company has the best experience at the show, we have developed several free tools to help drive booth traffic and promote your presence at Interop to your customers and prospects:
- Free Co-Branded Email VIP Invitations — Email Clients 25% Discount/Free Expo Pass (and Earn Rewards)
- Invitation PDF - Post 25% discount/free expo pass on your website or ask sales team to distribute to clients
- Event logos, banner ads, signature button and 50-word event description - Post on your website, events page or elsewhere to promote your presence
- Microsite - Create a Interop New York page on your website for us to promote
- Blog – Write about business technology innovations and tie it to your booth activities
- Facebook - Participate on Interop’s page or create your own event page
- Twitter - Tweet about your Company’s Participation
- LinkedIn – Participate in the Interop group page or post discount offer on your group page
- YouTube – Post videos and let Interop know to favorite them
- Foursquare - Enhance attendee's booth experience with Foursquare
Free Co-Branded Email VIP Invitations -- Email Clients a 25% Discount/Free Expo Pass and Earn Rewards
Use Interop’s FREE email marketing tool to send your customers and prospects an email offering a free Expo Pass and a 25% discount on Conference Passes while inviting them to your booth.
Your Reward For Participating: Earn up to 3 free conference passes and/or 3 free ad spaces in emails to pre-registered attendees.
To deploy, you'll upload your logo, company information and contact list into Exhibitor Invites, a tool that will automatically generate a co-branded email for your review and approval. The emails will be deployed to your list from Exhibitor Invites, a bonded third party mail house. For more information, contact Jason Quesada at 415.947.6685 or .
Deploy a co-branded email by each of the specified dates to accumulate multiple rewards:
| Reward 1: 8/5/11 |
Reward 2: 8/25/11 |
Reward 3: 9/15/11 |
Special Reward for Co-Marketing Champion
If you deploy all three emails and your lists exceed 10,000 names per send, you'll also receive the opportunity to send an email to 3rd party opt-in registrants post show. Reward must be used by December 31, 2011.
Act NOW to earn your reward and increase your exposure to potential customers and Interop New York attendees. To see the template emails and add your company's information, please visit Exhibitor Invites.
Invitation PDF - Free Expo Pass and 25% off Conference
Provide free Expo Passes and a 25% discount off Conference Passes to clients and prospects. This is an excellent way to invite customers and prospects to visit your booth or listen to your company's representatives within a conference session at Interop. Distribute passes on your website and through all your sales channels, such as your customer base, prospects, sales offices and user groups to increase booth traffic.
The Expo Pass includes free admission to the Exhibition and free education. Download the Free Expo Pass PDF now.
Create an Interop page on your website for us to promote
Promote your presence and increase traffic to your booth by creating a microsite that highlights your company's program at Interop New York.
Blog about business technology and tie it your booth activities
Encourage your company's bloggers to write an editorial post which ties in to your Interop New York presence. Posts should be informational and insightful rather than strictly promotional. Send all blog postings to Jason Quesada at for review. If approved, we’ll promote the blog via our social media channels.
Facebook Page
Create a Facebook fan page about your presence at Interop New York and we’ll highlight it as a favorite page on Interop’s Facebook account. Feel free to contribute key facts, case studies or start discussions that pertain to your products and services. This is a great way for you to get additional exposure to the Interop community at no cost.
Tweet About Your Company
Provide updates about your company’s activities at Interop, product updates and other news through twitter and we will re-tweet it on Interop’s twitter account if applicable to the event. Include #Interop in your tweets for tracking purposes.
LinkedIn Page
Tell people you are exhibiting at Interop. Join the Interop group page and start a relevant discussion on topics covered at the event.
YouTube Videos
Create videos about your company’s activities at Interop, product updates and other news, and post it on Interop’s YouTube channel. Send us the URL and we’ll add it to our favorites and promote it via our social media channels.
Foursquare
Foursquare will be back at Interop New York this year. You will be able to check-in locations all over the place! We'll create booth venues where you can check in and share info with others.
Please be sure to:
- Add Interop as a friend to your Foursquare account
- Add #Interop to your shout when you check in
- Add a Tip to places that you check into to share cool info with others
- Offer prizes to attendees who check in at your booth
Contact
If you have any questions, need additional materials or would like the Interop Team to assist in the promotion of your onsite efforts, just let us know. Don't forget to take advantage of the special discount offers sent to exhibitors via email.
Contact Jason Quesada at 415.947.6685 or with any co-marketing related questions.
