DRIVE BOOTH TRAFFIC:
Interop New York Co-Marketing Opportunities
- Email Blasts—Earn FREE Conference Passes and Banner Ads
- Free Expo Pass PDF—Great Value to Your Customers
- Blog About Your Booth at Interop
- Pre-Reg Attendee List for Exhibitor Created Direct Mail Piece
Welcome to Interop New York! We're glad to have your company as an exhibitor. It is our goal to make sure your company has the best experience at the show. To accomplish this, we have developed several tools to help drive booth traffic, all of which are FREE opportunities for your company to promote its presence at the event to customers and prospects. It's best to get your co-marketing plan put together and started as soon as possible.
Invite customers and prospects to visit your booth:
- Interop New York Banner Ads, Logos, Blog Badges, Signature buttons and 50-word Event Description - Post on your Web site, blog, on your events page or elsewhere to promote your presence at the event.
- Interop New York Free Expo Pass PDF - Post on your Web site or in an email blast to customers/prospects.
You can also Login to the Exhibitor Resource Center (ERC) to access these tools.
Bookmark this page to make sure you have access to the ERC and the Interop New York co-marketing offers.
Email Blasts—Earn FREE Conference Passes and Banner Ads
By promoting a special discount on Interop New York educational content, your company has the opportunity to earn rewards: free conference passes or additional promotion on our Web site via a banner ad.
To qualify for the rewards, send a dedicated email blast to your internal lists OR include Interop New York event details, or special discount details, in your company's marketing communications. The rewards vary based on the number of email recipients.
To participate in this opportunity, your company is required to:
- Notify the Interop Marketing team that you would like to send out an email blast
- Send the Interop Marketing team a sample of the email for approval, at least 3 days before scheduled deployment
- Complete an NDA for the email suppression file
- Agree to provide a report verifying the quantity of emails that were successfully deployed
| Number of Recipients | Or Number of Insertions in Existing Communications | Rewards |
|---|---|---|
| 10K | 5 | Two free Conference passes AND Run-of-site banner ad on Interop.com for one month |
| 20K | 10 | Four free Conference passes AND Run-of-site banner ad on Interop.com for two months |
| 30K | 15 | Six free Conference passes AND Run-of-site banner ad on Interop.com for three months |
Interop will supply the creative—a co-branded HTML, text and/or PDF email promoting Interop and a 20% discount to your customers and prospects.
To see past examples, send a request to Tracy Villanueva via email at or call 415.947.6116. Exhibitors also have the option to request slight customizations to the co-branded email template.
Free Expo Pass PDF—Great Value to Your Customers
Distribute free Expo Passes to clients and prospects. This is an excellent way to invite customers and prospects to visit your booth at Interop New York 2008. Distribute passes through all your sales channels, such as your customer base, prospects, sales offices and user groups to increase booth traffic.
The Expo Pass includes free admission to the Exhibition, Keynotes and free education. Download a Free Expo Pass flyer now. To have a custom flyer created that highlights your company name and booth number, contact Tracy Villanueva via email at or call 415.947.6116.
Blog About Your Booth at Interop
Encourage your company's bloggers to blog about your presence at the show with the following blurb:
IT Pros: Stop by our Booth at Interop New York ‘08
Are you heading to the big Interop Conference and Expo in September? If so, stop by Booth [XX] September 17–18 and meet some of the [EXHIBITOR] team. We’d love to share some of the exciting ways IT organizations are using our products and services. Plus we’ll give you a chance to [WIN A PRIZE] or [SEE A SPECIFIC PRODUCT THAT WILL MAKE YOUR LIFE EASIER] and/or [OTHER BOOTH HIGHLIGHTS]
Interop is always a great show with over 250 exhibitors showing off all kinds of IT solutions. If you're going and looking for a free Expo Pass, here's a priority code you can use: [CODE]
Be sure to stop by Booth [XX]. We’re looking forward to meeting you!
[EXHIBITOR] Marketing Team
Pre-Reg Attendee List for Exhibitor Created Direct Mail Piece
Give pre-registered attendees advance notice that you will be at Interop New York. The pre-registered Interop attendee list will be available for a one-time use, pre-event, by any exhibitor for direct mailing. Get more information on this opportunity and associated deadlines.
Contact
If you have any questions, need additional materials or would like the Interop New York Team to assist in the promotion of your onsite efforts, just let us know. Don't forget to take advantage of the special discount offers sent to exhibitors via email.
Contact Tracy Villanueva at 415.947.6116 or with any co-marketing-related questions.