Business of IT Track

Traditionally, Interop has been about the "interoperability" of technology platforms, networks, and a variety of solutions that together allow IT to operate efficiently. As IT infuses all aspects of modern life and innovation continues at a rapid pace, "Interop" has new connotations--not only does it stand for the interoperability of technologies but also of business and IT, of digital futures advanced by information technology, of marketing and sales working in conjunction with IT leaders. Organizations work when business and IT interoperate.

The Business of IT Track (BOIT) celebrates this new definition of interoperability by bringing you cutting-edge content on the interplay between technology and great business outcomes. BOIT features leaders from a variety of roles in the organization, all of whom converge on the premise that today, IT and the Business are synonymous.

Featured Business of IT Sessions

Is Great IT a Competitive Advantage or an Equalizing Commodity?
Some argue that IT can be a primary source of advantage while others argue with equal vigor that great IT is just table-stakes in an  increasingly technology-driven world. Join a panel of opinionated  experts for a rousing grudge match about the importance (or unimportance) of IT.
Romi Mahajan, President, KKM Group
Chris Pick, CMO Apptio
Dharmesh Godha, CTO Advaiya

Erick Watson, CPO Moodwire
Paul Dunay, Market Leader, PW
Sunny Neogi, CMO, Aditi Technologies

IT Benchmarking: Why You Don’t Do It But Should!
IT benchmarking is critical for companies to drive IT cost transparency and value, yet most don’t do it. We’ll address why it matters, the opportunity cost of not doing it, and how companies can address adoption hurdles. We’ll also discuss how benchmarking leads to long-term value.
Speaker: Chris Pick, CMO, Apptio and President, TBM Council

IT Innovation Crisis: Getting to the Culture of Yes
The IT Organization is the one most lambasted for living in a culture of “NO” in which IT Pros are seen as gatekeepers preventing the rest of the organization from being innovative. This perception- vast in its implications- is easily remediable via the age-old method of “listening and response” whereby IT Organizations create (and publicize) perennial listening-posts and create transparency between what is asked of them and what they return. This session explores ways to put IT at the top of the popularity charts and to expose how IT is in reality the largest source of innovation in the company.
: Vivek Bhaskaran, Founder, Ideascale; Founder, Survey Analytics

Moving the Internet of Things from Hype to Business Reality
The Internet of Things promises to holistically transform businesses, but it can be a mystery how to put this into practical reality. This session will use real world examples to describe how to leverage the IoT to expand opportunity, increase revenue, optimize operations while delighting customers and users.
Speaker: Michael Simon, Chairman and CEO, LogMeIn

No CIO Ever Got Promoted For…
Does becoming a C.I.O. mean Career Is Over? Why do so few CIOs serve as board members? How does a CEO and a board evaluate a CIO? Is there a career decision framework for ambitious IT leaders ? Learn what it takes for a CIO to make 1,000,000+ and what earns them a board seat.
Speaker: Pradeep Rathinam, CEO, Aditi Technologies

Programming Diversity
It's been scientifically proven that more diverse communities and workplaces create better products and the solutions to difficult problems are more complete and diverse themselves. Companies are struggling to find adequate talent. So why do we see so few women, people of color, and LGBTQ people at our events and on the about pages of our websites? Even more curiously, why do 60% of women leave the tech industry within 10 years? Why are fewer women choosing to pursue computer science and related degrees than ever before? Why have stories of active discouragement, dismissal, harassment, or worse become regular news? In this talk we’ll examine the causes behind the lack of diversity in our communities, events, and workplaces. We’ll discuss what we can do as community members, event organizers, and co-workers to not only combat this problem, but to encourage positive change by contributing to an atmosphere of inclusivity.
Speaker: Ashe Dryden, Independent, Ruby Developer

How to Register

The following passes will get you access to the Interop Conference program:

Track Chair

Romi Mahajan

Romi Mahajan

President, KKM Group

Romi Mahajan is a globally-renowned marketer, IT and strategy thinker, and author. His career is a storied one, including spending 9 years at Microsoft, being the first CMO of Ascentium, a leading digital agency, and founding the KKM Group, a boutique advisory firm focused on strategy and marketing. Romi has also authored two books on marketing.

A prolific writer and speaker, Mahajan lives in Bellevue, WA, with his wife and two kids. Mahajan graduated from the University of California at Berkeley, at the age of 19 with a Bachelor’s degree in South Asian Studies. He also received a Master’s degree from the University of Texas at Austin.