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Enterprise Cloud Summit – Public Clouds

Tuesday, October 4, 2011, 9:00 am – 4:30 pm

The second day of Enterprise Cloud Summit will review emerging design patterns and best practices, and discuss keeping data private in public places. We will explore the economics of cloud computing with a focus on end-users' actual experience with clouds. And, new to the program, major public clouds will respond to our shortlist questionnaire, giving attendees a practical, side-by-side comparison of public cloud offerings.

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Tuesday, October 4
9:01 AM – 9:05 AM Opening Remarks Location: Room 1E11 ECS chair Alistair Croll will set the stage for the public cloud day of ECS, focusing on the arrival of Just-in-time business models to IT and computing. Speaker - Alistair Croll, Founder, Bitcurrent Alistair is the principal analyst at Bitcurrent; an executive at CloudOps; an advisor to various technology venture firms; the founder of the Bitnorth conference; and the founder of the Human 2.0 blog on emerging technologies. Prior to Bitcurrent, Alistair co-founded startup accelerator Rednod; web performance management firm Coradiant; and Networkshop, a research firm. He has also worked as a product manager for 3Com Corporation, Primary Access, and Eicon Technology. Alistair is the content chair for Cloud Connect, the industry's largest cloud computing event; the track chair for cloud computing and the Enterprise Cloud Summit at Interop; and the co-chair of O'Reilly Strata. Alistair is a frequent contributor to a range of technology publications. He has taught at industry conferences such as Web2Expo, IGT, Interop, Structure, Enterprise 2.0, Velocity, Mesh, and eMetrics. He is also the co-author of Web Operations (2010, O'Reilly), Complete Web Monitoring (2009, O'Reilly) and Managing Bandwidth: Deploying QOS in Enterprise Networks (1999, Prentice-Hall).
9:05 AM – 9:20 AM Ten Cloud Fundamentals Location: Room 1E11 Think you know clouds? Think again. Many of the assumptions we make about IT—from the value of machines to the reliability of the underlying platforms to the requirement that data is always accurate—are dead wrong. In this session we'll look at ten fundamentals of cloud computing that every IT professional needs to take to heart. Speaker - Alistair Croll, Founder, Bitcurrent Alistair is the principal analyst at Bitcurrent; an executive at CloudOps; an advisor to various technology venture firms; the founder of the Bitnorth conference; and the founder of the Human 2.0 blog on emerging technologies. Prior to Bitcurrent, Alistair co-founded startup accelerator Rednod; web performance management firm Coradiant; and Networkshop, a research firm. He has also worked as a product manager for 3Com Corporation, Primary Access, and Eicon Technology. Alistair is the content chair for Cloud Connect, the industry's largest cloud computing event; the track chair for cloud computing and the Enterprise Cloud Summit at Interop; and the co-chair of O'Reilly Strata. Alistair is a frequent contributor to a range of technology publications. He has taught at industry conferences such as Web2Expo, IGT, Interop, Structure, Enterprise 2.0, Velocity, Mesh, and eMetrics. He is also the co-author of Web Operations (2010, O'Reilly), Complete Web Monitoring (2009, O'Reilly) and Managing Bandwidth: Deploying QOS in Enterprise Networks (1999, Prentice-Hall).
9:20 AM – 9:30 AM Under the Covers: Amazon Location: Room 1E11 In this session Amazon has ten minutes to answer our shortlist questions on pricing, capacity, service levels, data location, and architecture. Speaker - Jinesh Varia, Technology Evangelist, Amazon Web Services As a Technology Evangelist at Amazon, Jinesh Varia helps businesses take advantage of disruptive technologies like Cloud Computing that are changing the way businesses compete in the new web world. Jinesh has spoken at more than 100 conferences and User Groups and conducted workshops around the world. He is focused on furthering awareness of web services and often helps developers and architects in Start-ups, Enterprises and Universities leverage Amazon’s innovative services. Jinesh has over 11 years experience in XML and Web services and has worked with standards-based working groups in XBRL. Prior to joining Amazon as an evangelist, he held several positions in UBmatrix including Solutions Architect, Enterprise Team Lead and Software engineer, working on various financial services projects including Call Modernization Project at FDIC. He was also lead developer at Penn State Data Center, Institute of Regional Affairs. Jinesh’s publications have been published in ACM and IEEE. Jinesh is originally from India and holds a Master’s degree in Information Systems from Penn State University.
9:30 AM – 9:55 AM Designing Highly Available Clouds Location: Room 1E11 The best SLA is the one you design for yourself. Clouds have all of the things you need to make reliable, highly resilient applications: redundant, geographically distributed processing and sharded, shared storage systems. But, getting an application to run reliably requires a different kind of architecture. In this session, cloud architect, Daniel Koffler, will show you what it takes to build high availability into a cloud application. Speaker - Daniel Koffler, Owner, RSM Experts
9:55 AM – 10:05 AM Under the Covers: Azure Location: Room 1E11 In this session, Microsoft Azure has ten minutes to answer our shortlist questions on pricing, capacity, service levels, data location, and architecture. Speaker - Abe Pachikara, U.S. Cloud Computing Adoption Lead, Microsoft Abe Pachikara is U.S. Cloud Computing Developer and ISV Adoption Lead at Microsoft. He helps developers and decision makers understand how cloud can make a material impact on scenarios important to them, such as: apps running in iOS, Android and Windows Phone devices; social apps and games; Web, HPC and line of business apps. Abe orchestrates field programs and engages with folks in technical and business roles at start-ups, enterprises, public sector and academic, to get them up to speed, “kicking the tires” and ecstatic about how the enterprise-grade cloud computing solution offered by Microsoft ("Windows Azure Platform") can address their business problems.
10:05 AM – 10:30 AM Shifting Workloads Location: Room 1E11 Cloud Service Providers everywhere want to "move up the stack", but there is more to Platform as a Service than simply that. In this talk Joyent’s James Duncan spells out what is at stake, where the challenges lay, and why the virtual machine is merely the bluntest instrument in our toolbox. Speaker - James Duncan, VP of Product Development, Joyent James Duncan is VP of Product Development and has responsibility for the technical product strategy. Most recently, James was a founder of Reasonably Smart, a Platform-as-a-Service company based in Montreal acquired by Joyent in January 2009. James spent 7 years at Fotango, finishing his time there as the CIO. Fotango, acquired by Canon in 2001, developed one of the world’s first Platform-as-a-Service offerings.
10:30 AM – 10:45 AM Break Location: Room 1E11
10:45 AM – 11:00 AM Comparing Public Clouds: The State of On-Demand Performance Location: Room 1E11 In this quick update, Marty Kagan of Cedexis will review his organization's research, collected from millions of samples across cloud and CDN providers, about the performance and uptime of public clouds. Speaker - Ed Sarausad, Director of Business Development, Cedexis
11:00 AM – 11:15 AM Real World Case Study - Phototronics Location: Room 1E11 In this case study session, Phototronics' Director of IT will walk us through their experience with cloud platforms, sharing what's worked and what hasn't. Speaker - Dan Cahalane, Director of IT, Phototronics Dan develops, executes and supports all global IS operations for this $500 million high tech manufacturing company with 14 manufacturing facilities worldwide (large concentration in Asia). Full accountability for the overall strategy of technology and system acquisitions and integration required to support over 1,500 employees and global customers. Manage vendor relationships, perform risk assessments against planned milestones, manage capital expenditures and coordinate external dependencies.
11:15 AM – 11:45 AM PaaS and IaaS: What Works When? Location: Room 1E11 In this panel discussion, we look at which cloud frameworks are best for which applications. When does it make sense to use the control -- and overhead -- of infrastructure as a service, wrestling rented metal? When is a turnkey platform the right choice, and when is it a liability that locks you into an expensive platform? Moderator - Mike Fratto, Editor, Network Computing Mike is Editor of Network Computing. He has been with TechWeb for over 11 years and has extensive experience evaluating enterprise remote access, security, and network infrastructure products. He previously was Lead Analyst with InformationWeek Analytics, Senior Technology Editor with Network Computing and Executive Editor for Secure Enterprise. He has spoken at several conferences including Interop, MISTI, the Internet Security Conference, as well as to local groups. He also teaches a network security graduate course at Syracuse University. Prior to Network Computing, Mike was an independent consultant. Panelist - Michael DeSilver, Windows Azure Technical Specialist, Microsoft Michael is the Windows Azure Technical Specialist for the NYC Metro Area. In that role, his goal is to provide customers with the information, tools, and resources to help them make the right decisions with regard to the Windows Azure Platform. Prior to Microsoft, Michael worked for almost an Amazon Web Services Systems Integrator building out Infrastructure as a Service deployments for some of their enterprise customers. Prior to that Michael has been a .NET developer and Infrastructure Systems Engineer focused on Microsoft Windows Server and SQL Server. He is a graduate of Pennsylvania State University and lives in NJ with his wife and 3 children. Panelist - Jared Wray, CTO, Tier 3 Jared Wray is the architect of the Tier 3 Enterprise Cloud Platform. Wray founded Tier 3 in 2006 to address the emerging need for enterprise on-demand services. Wray oversees the company’s development, support and operations teams and is responsible for the company’s intellectual property strategy and new product development. Leveraging the tenets of virtualization, automation, abstraction, Wray designed the enterprise cloud architecture with unique intellectual property at every layer of the stack. The result today is an agile, self-optimizing, enterprise grade cloud platform for customers’ mission-critical, production applications. Wray relies on his extensive experience directly managing and scaling large Web infrastructures and consulting for a number of financial, consulting, and technology companies such as companies such as Corbis Corporation, Ascentium, and Microsoft. A serial entrepreneur, Wray previously founded Dual, an interactive development firm with clients such as Microsoft and Nintendo. Panelist - Peter Magnusson, Engineering Director, Google, Inc.
11:45 AM – 11:55 AM Under the Covers: Joyent Location: Room 1E11 In this session, Joyent has ten minutes to answer our shortlist questions on pricing, capacity, service levels, data location, and architecture. Speaker - James Duncan, VP of Product Development, Joyent James Duncan is VP of Product Development and has responsibility for the technical product strategy. Most recently, James was a founder of Reasonably Smart, a Platform-as-a-Service company based in Montreal acquired by Joyent in January 2009. James spent 7 years at Fotango, finishing his time there as the CIO. Fotango, acquired by Canon in 2001, developed one of the world’s first Platform-as-a-Service offerings.
11:55 AM – 1:30 PM Lunch Location: Room 1E11
1:30 PM – 1:40 PM Under the Covers: Salesforce.com Location: Room 1E11 In this session, Salesforce.com has ten minutes to answer our shortlist questions on pricing, capacity, service levels, data location, and architecture. Speaker - Peter Coffee, Director of Platform Research, salesforce.com Peter Coffee, former technology editor of eWEEK, works with corporate and commercial application developers to build a community based on Force.com, salesforce.com’s enterprise cloud computing platform. With 25 years experience in guiding the adoption and management of innovative information technologies, Peter has been a keynote speaker, moderator or presenter at IT events throughout the U.S., England, Canada and Australia. Peter holds an engineering degree from MIT and MBA from Pepperdine University, with faculty appointments at Pepperdine, UCLA and Chapman College. He is the author of two books, How to Program Java and Peter Coffee Teaches PCs.
1:40 PM – 2:15 PM Measuring and Managing Public Clouds Location: Room 1E11 With IT spread across on-premise and on-demand components, and virtual machine sprawl creating a deluge of new systems to manage, CIOs face a huge challenge: measuring and managing their virtual infrastructure to ensure adequate performance, good management of risk, and a controlled approach to billing. In this panel, we'll look at how companies are tackling management and monitoring in utility computing deployments. Moderator - Alistair Croll, Founder, Bitcurrent Alistair is the principal analyst at Bitcurrent; an executive at CloudOps; an advisor to various technology venture firms; the founder of the Bitnorth conference; and the founder of the Human 2.0 blog on emerging technologies. Prior to Bitcurrent, Alistair co-founded startup accelerator Rednod; web performance management firm Coradiant; and Networkshop, a research firm. He has also worked as a product manager for 3Com Corporation, Primary Access, and Eicon Technology. Alistair is the content chair for Cloud Connect, the industry's largest cloud computing event; the track chair for cloud computing and the Enterprise Cloud Summit at Interop; and the co-chair of O'Reilly Strata. Alistair is a frequent contributor to a range of technology publications. He has taught at industry conferences such as Web2Expo, IGT, Interop, Structure, Enterprise 2.0, Velocity, Mesh, and eMetrics. He is also the co-author of Web Operations (2010, O'Reilly), Complete Web Monitoring (2009, O'Reilly) and Managing Bandwidth: Deploying QOS in Enterprise Networks (1999, Prentice-Hall). Panelist - John Engates, CTO, Rackspace John Engates is the Chief Technology Officer at Rackspace Hosting, the world’s leading specialist in hosting and cloud computing. John joined Rackspace in August 2000, just a year after the company was founded, as Vice President of Operations, managing the datacenter operations and customer-service teams. Two years later, when Rackspace decided to add new services for larger enterprise customers, John created and helped develop the Intensive Hosting business unit. Most recently, John has played an active role in the evolution and evangelism of Rackspace’s cloud-computing strategy and cloud products. John meets frequently with customers to hear about their needs and concerns, and to discuss Rackspace’s vision for the future of cloud computing. Prior to joining Rackspace, John was a founder and General Manager at Internet Direct, one of the original Internet service providers in Texas. John is a graduate of the University of Texas at San Antonio and holds a B.B.A. in Accounting. Panelist - Siena Fath-Azam, CTO, Storm on Demand Siena Fath-Azam serves as CTO at Storm on Demand, a Liquid Web company. In his role as CTO, Siena has has driven forward the company's vision of truly high performance cloud computing resources that are scalable and elastic. He has a strong background in managed hosting, with prior experience at Liquid Web Inc., where he led several product development projects as well as served as Support Manager in charge of more than 200 technicians. As an original member of the Storm On Demand research and development team, Siena was in charge of engaging with customers to identify product opportunities. Panelist - Donald Foss, Director of Global Testing Services, Keynote Systems Donald leads Keynote's Global Testing Services team. Donald and his global team of consultants deliver load testing and performance tuning services to retail, publishing, financial services and hospitality companies worldwide, including Wal-Mart, Home Depot, Sephora and Best Buy. When Donald isn't pulling all-nighters in testing parties with his customers, you might find him cycling in the mountains of Virginia.
2:15 PM – 2:30 PM Deploying Enterprise Apps on Public Clouds Location: Room 1E11 Moving enterprise applications to the cloud – how hard can it be? In this session, we’ll review some of the key challenges enterprise face, and what options exist to ease migration. We’ll focus on complex, multi-tier apps that require connectivity with the enterprise data center for security, networking and other services. Speaker - Ellen Rubin, Vice President, Cloud Products, Terremark, a Verizon Company Ellen Rubin is an experienced entrepreneur with a proven track record in founding innovative technology companies and leading strategy, market positioning and go-to-market. Prior to founding CloudSwitch, Ellen was Vice President of Marketing at Netezza (NYSE: NZ), the pioneer and global leader in data warehouse appliances that power business intelligence and analytics at over 200 enterprises worldwide. As a member of the early management team at Netezza, Ellen helped grow the company to over $125 million in revenues and a successful IPO in 2007. Ellen defined and created broad market acceptance of a new category, "data warehouse appliances," and led market strategy, product marketing, complementary technology relationships and marketing communications. Prior to Netezza, Ellen founded Manna, an Israeli and Boston-based developer of real-time personalization software. Ellen played a key role in raising over $18 million in venture financing from leading US and Israeli venture capital firms, recruiting the US-based management team and defining product and market strategy. Ellen began her career as a marketing strategy consultant at Booz, Allen & Hamilton, and holds an MBA from Harvard Business School and an undergraduate degree magna cum laude from Harvard College.
2:30 PM – 2:45 PM Under the Covers: Skytap Location: Room 1E11 In this session, Skytap has ten minutes to answer our shortlist questions on pricing, capacity, service levels, data location, and architecture. Speaker - Brett Goodwin, VP, Marketing & Business Development, Skytap As vice president of marketing and business development, Brett is responsible for overall marketing strategy and execution, and forging key partnerships. Brett has 20 years of experience helping emerging technology companies become market leaders, including Isilon Systems, RealNetworks, and McCaw Cellular/AT&T Wireless. As employee 15 and vice president of marketing and business development for Isilon, Brett helped lead the networked storage company from pre-revenue to $100M+ annual revenue and through a successful IPO in December 2006. . EMC acquired Isilon for $2.5B in October 2011. Prior to Isilon, Brett led product management, enterprise products, and corporate development at RealNetworks over 6+ years and through their IPO in November 1997. At McCaw cellular, Brett held product management and marketing roles as the first digital and nationwide cellular network was becoming operational in North America. Brett has also worked as a management consultant for Booz, Allen, and Hamilton. Mr. Goodwin holds a B.A. degree in Economics from Pomona College, an M.B.A. from Stanford Business School, and studied the history of economics at Oxford University, England.
2:45 PM – 3:00 PM Where Do We Go From Here? Location: Room 1E11 What's next for cloud computing? Will IT in our pocket change business forever? Speaker - Lauren Nelson, Researcher, Forrester Research Lauren is a researcher at Forrester Research. She serves Infrastructure & Operations Professionals, providing insights and best-practice use of cloud computing (IaaS: public and private clouds).Prior to her current role as a researcher, Lauren was a senior research associate on Forrester's infrastructure and operations team. She interviewed hundreds of I&O Professionals and technology vendors while conducting primary and secondary research reports and consulting engagements.Lauren graduated from Wellesley College with a degree in economics.
3:00 PM – 3:15 PM Break Location: Room 1E11
3:15 PM – 3:30 PM Clouds and Compliance Location: Room 1E11 Are clouds secure? Can you trust your data to on-demand platforms, or will complying with the law break the promise of the private cloud? In this session, Proksauer's Nolan Goldberg tells you what you need to know about clouds, data, and the law, drawing from his extensive background as an attorney and practicing lawyer. Speaker - Nolan Goldberg, Attorney, Proskauer LLP Nolan M. Goldberg is an IP & Technology Counsel in Proskauer's Litigation & Dispute Resolution Department and a member of the Patent Law Group, resident in the New York office. As an intellectual property litigator, his practice focuses on patent and trade secret litigation and counseling. As a founding member of the Litigation Department's Electronic Discovery Task Force, Mr. Goldberg is often called upon to develop e-discovery strategies to be used in all types of litigations, with a particular focus on managing the overall burden and cost of the electronic discovery process and obtaining often overlooked electronic evidence, including computer forensics. Mr. Goldberg's complete professional bio can be found at http://www.proskauer.com/professionals/nolan-goldberg/
3:30 PM – 3:40 PM Under the Covers: Terremark Location: Room 1E11 In this session, Terremark has ten minutes to answer our shortlist questions on pricing, capacity, service levels, data location, and architecture. Speaker - Bill Lowry, Vice President, Cloud Services, Terremark, a Verizon Company Bill Lowry is Vice President, Cloud Services at Terremark, where he leads strategic sales engagement and evangelism for the company's enterprise-class cloud computing solutions, working with large enterprises to help apply the power of the cloud to their IT strategies. Prior to joining Terremark, Mr. Lowry was Vice President of Sales for Revere Security. Mr. Lowry has more than 20 years of experience integrating security, storage, network and data center technologies into solutions for utilities, telecommunications providers and Fortune 500 enterprises, with strategic roles at companies including EMC, 3Com, Brocade, and Data Return. He earned a B.A. In Advertising from Texas Tech University and resides in Dallas with his wife and children.
3:40 PM – 4:05 PM Different Clouds, Different Purposes: A Taxonomy of Clouds Location: Room 1E11 When web upstarts started offering cloud services, they stirred the sleeping enterprise giants and hosting companies into action as well. The buyer is now spoiled, for from the bedroom to the boardroom there is a vendor that can offer it the right cloud. Speaker - Todd Papaioannou, Entrepreneur in Residence, Battery Ventures Todd Papaioannou is an Entrepreneur in Residence at Battery Ventures, where he works alongside the Enterprise IT investment team to evaluate investments in Big Data, Analytics, and Cloud Computing infrastructure. Todd has more than 15 years of Internet and Enterprise software experience covering a variety of senior leadership roles in R&D, product and corporate strategy, marketing and professional services. Prior to joining Battery, Todd was most recently VP, Distinguished Fellow and Chief Cloud Architect for Yahoo!. There, he was responsible for driving the technical and strategic direction of the Yahoo! Cloud and Hadoop teams, and was identified as one of the Top 10 Cloud Computing Leaders of 2011 by TechTarget. Additionally, Todd was responsible for leading and defining the overall Yahoo! corporate technology strategy. Prior to Yahoo!, Todd held a series of increasingly senior leadership roles at Teradata including CTO, Client Software and VP, Architecture and Emerging Technologies. Over the course of five years he was responsible for transforming the Teradata client software portfolio, launching the Teradata Developer Exchange, conceiving and launching the overall Teradata Enterprise Analytics Cloud computing program, and played an instrumental role in evolving Teradata's corporate product and M&A strategy. Previously in his career, Todd was an early employee at Greenplum Inc. (formerly Metapa Inc.) serving as Chief Architect and Director of Engineering, where he initially built and led the early Engineering team before running the Professional Services group. Before that, Todd was Co-Founder and CEO of DALi, Inc, an early stage distributed social gaming company. Todd holds a PhD in artificial intelligence and distributed systems.
4:05 PM – 4:25 PM What Users Want: Customers Tell Providers What's Missing Location: Room 1E11 Moderator - Alistair Croll, Founder, Bitcurrent Alistair is the principal analyst at Bitcurrent; an executive at CloudOps; an advisor to various technology venture firms; the founder of the Bitnorth conference; and the founder of the Human 2.0 blog on emerging technologies. Prior to Bitcurrent, Alistair co-founded startup accelerator Rednod; web performance management firm Coradiant; and Networkshop, a research firm. He has also worked as a product manager for 3Com Corporation, Primary Access, and Eicon Technology. Alistair is the content chair for Cloud Connect, the industry's largest cloud computing event; the track chair for cloud computing and the Enterprise Cloud Summit at Interop; and the co-chair of O'Reilly Strata. Alistair is a frequent contributor to a range of technology publications. He has taught at industry conferences such as Web2Expo, IGT, Interop, Structure, Enterprise 2.0, Velocity, Mesh, and eMetrics. He is also the co-author of Web Operations (2010, O'Reilly), Complete Web Monitoring (2009, O'Reilly) and Managing Bandwidth: Deploying QOS in Enterprise Networks (1999, Prentice-Hall). Panelist - Kent Dickson, CTO, Tendril Inc. Kent has more than 19 years of engineering experience. As Senior Vice President of Engineering, Kent leads the product architecture, development, quality and on-demand infrastructure efforts for Tendril. Most recently Kent was Vice President of Engineering at BEA Systems Inc., where he held a number of roles managing Engineering and Product Management functions for some of BEA’s key product platforms. Kent holds a BS in Aerospace Engineering and an MBA in Organizational Management from the University of Colorado, Boulder. Panelist - Ian Rae, CEO, CloudOps
4:25 PM – 4:30 PM Closing Remarks Location: Room 1E11 Speaker - Alistair Croll, Founder, Bitcurrent Alistair is the principal analyst at Bitcurrent; an executive at CloudOps; an advisor to various technology venture firms; the founder of the Bitnorth conference; and the founder of the Human 2.0 blog on emerging technologies. Prior to Bitcurrent, Alistair co-founded startup accelerator Rednod; web performance management firm Coradiant; and Networkshop, a research firm. He has also worked as a product manager for 3Com Corporation, Primary Access, and Eicon Technology. Alistair is the content chair for Cloud Connect, the industry's largest cloud computing event; the track chair for cloud computing and the Enterprise Cloud Summit at Interop; and the co-chair of O'Reilly Strata. Alistair is a frequent contributor to a range of technology publications. He has taught at industry conferences such as Web2Expo, IGT, Interop, Structure, Enterprise 2.0, Velocity, Mesh, and eMetrics. He is also the co-author of Web Operations (2010, O'Reilly), Complete Web Monitoring (2009, O'Reilly) and Managing Bandwidth: Deploying QOS in Enterprise Networks (1999, Prentice-Hall).
4:30 PM – 5:30 PM Reception Location: Room 1E11
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