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Senior Director, Product Marketing, EMC Backup Recovery Systems Division
Rob Emsley is responsible for marketing EMC’s Backup Software portfolio for the Backup Recovery Systems Division. His organization drives activities to bring products to market that help customer’s gain value through backup redesign.
Once an organization has completed the initial server virtualization/consolidation phase, it becomes clear that the right advanced management tools along with the right policies and processes are required to better monitor, manage, secure, troubleshoot and tune this new virtual infrastructure, to reap the full benefits of operational efficiency and IT agility. IT managers have to sift through the plethora of virtualization management solutions to identify which products are really ready for prime time, and how to match their particular needs with available solutions. In addition, many shops with traditional Enterprise Systems Management solutions are wondering how new management tools integrate with and utilize what they already have. Beyond operational management, successfully moving towards full virtualization requires optimization and automation of the virtual infrastructure -- creating a self-managing compute factory. Add self-service provisioning and a service catalog to the mix and you have a private cloud, which may extend to public/hybrid cloud computing.
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