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Director of Product Marketing, TelePresence Systems Business Unit, Cisco
Mike is the Director of Product Marketing for the TSBU, responsible for marketing and positioning the Cisco TelePresence portfolio, across the immersive, multipurpose, desktop, soft client, and infrastructure product lines. Mike recently joined Cisco through the Tandberg acquisition where he ran global product marketing and pricing for the Americas theater and helped lead the integration of the Cisco/Tandberg marketing teams. Previously, Mike was a sales and marketing consultant at McKinsey & Co. serving clients in the technology, retail, and airline industries and held corporate finance and brand management positions at Dell. Mike has an MBA with emphasis in Marketing and Strategy from the Kellogg School of Management at Northwestern University, and a B.S. in Accounting from BYU.
Just last year Polycom and Tandberg were the top two players providing primarily room-based video conferencing equipment running H.323 to enterprises, with a number of additional players in the market working hard to take away some of their market share. Suddenly we have Cisco as the largest video vendor and HP announcing a strong new line of products with their partner Vidyo. Desktop video conferencing is on the rise. Unified Communications (UC) architectures are becoming the core of the video infrastructure involving Microsoft, IBM and Avaya in the fray, and using SIP as the standard for video signaling. How will all this settle out? If I am making a video conferencing decision now that I want to sustain my company for the foreseeable future, which way should I go?
In this panel, the video conferencing vendors will discuss these key transitions and how they see the market shaping up as we move forward. Join us to see if they agree or disagree, and learn which vendor’s vision best suits the requirements of your company.