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Principal Consultant, UniComm Consulting
Marty Parker is committed to advancement of Unified Communications (UC) to produce new benefits and efficiencies in enterprise communications and to stimulate and justify innovation in the business communications industry. Marty sees Unified Communications as transforming the highly manual, unmeasured, and relatively unpredictable world of telephony-based and e-mail-based communications into a software-assisted, coordinated, simplified, predictable process that will deliver high-value benefits to customers, to employees, and to the relevant enterprises. With even moderate attention to implementation and change management, UC can deliver the cost-saving and process-accelerating changes that deliver real, compelling, hard-dollar ROI.
Marty is co-founder of UniComm Consulting, the industry's premier independent consulting firm providing strategy, planning and implementation support for enterprises in all industry segments. Marty is also co-founder of UCStrategies.com, the industry's leading forum for UC information and dialog. Marty has previously delivered important UC sessions at VoiceCon (now Enterprise Connect) and InterOp including, "UC Options: Who's Offering What?" as well as leading the deep-dive session, "Unified Communications Implementation."
As a student of UC successes and case studies, Marty will moderate the important session, "Interoperability in UC” which will highlight the critical areas for multi-vendor implementations and call on a panel of leading vendors to describe how customers can manage successful implementations.
Marty bases is UC activities on his experience in sales, strategic planning, product line management, financial management and general management positions in both computing (IBM) and communications (ATT/Lucent/Avaya) firms, as well as with two venture funded firms and with a very large west-coast telecom interconnect firm in the 1980s.
Multivendor interoperability is a must if UC is going to take off; few if any enterprises will get all of their UC infrastructure and applications from a single vendor. But the vendors, to date, have been busy defending their turf and trying to grab others’ territory, so they are lagging in interoperation standards and testing. This session will highlight the interoperation needed for the top UC applications and will help you understand how much has really been accomplished, and how much farther there is to go. A panel of leading vendors will respond with their claims, commitments and directions and will comment on industry efforts to establish standards via the Unified Communications Interoperability Forum (UCIF) and the Internet standards bodies.