2010 Speaker List
Hear from IT leaders and industry experts in more than 100 sessions at the leading business technology event.
Senior Platform Strategy Advisor, Microsoft
Joseph Hofstader is a Senior Platform Strategy Advisor at Microsoft and focuses upon addressing customer business challenges with new approaches. He works with communications sector providers.
Wednesday, October 20, 2010, 11:00 AM-11:45 AM
The Associated Press is the world’s largest syndicator of news content. Period. For them, the cloud offers the opportunity to further operationalize this asset, focus on the business challenges on hand and less on the infrastructure challenges. Join us for a case study in how they have used the Dallas data marketplace and other key building blocks of the Windows Azure Platform to create a new business opportunity. They will discuss their challenges, the approach, and lessons to date.
Thursday, October 21, 2010, 11:00 AM-11:20 AM
Few companies appreciate archived data like the Associated Press. Normally archived data refers to info we never plan to use other than on an exception basis. Yet we will still incur costs like computer hardware and software, electric power, and human resources. Why not monetize that information via a data marketplace? This how-to session will do just that. We will walk through how you can use the “Dallas” data marketplace as AP did. You’ll learn how to create a cloud-based information marketplace that allows monetization of content via a unified provisioning and billing framework. Additionally, we will show how “Dallas” enables developers and information workers to easily discover, purchase, and manage premium data subscriptions for current or new business needs, via the Windows Azure platform. Join us and see it in action!