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Enterprise Product Advocate, Platform Product Management Groupte, Research in Motion
John Cash is an Enterprise Product Advocate based in Dallas, TX. In his role, Mr. Cash promotes the vision and value proposition behind BlackBerry’s award winning portfolio of enterprise mobility solutions. Mr. Cash has over 19 years of product management, sales, and enterprise IT leadership spanning multiple industry segments including manufacturing, financial services, and government/military. Prior to joining RIM in 2009, Mr. Cash worked for Nokia, overseeing early market sales of Nokia’s enterprise voice and mobility solution for the US. Other previous career assignments were with Capital One, Goodyear Tire & Rubber Co. and the US Army. Mr. Cash has a Bachelor of Science degree from the University of Virginia and an MBA from Liberty University.
While convergence of many forms remains a key topic in enterprise IT, we’re seeing just the opposite in handsets and mobile operating systems: continuing and even accelerating diversity. This has led many to ask a number of key questions with far-reaching impacts on both IT and the bottom line: Which platforms survive? What will these look like going forward? And how can the enterprise successfully plan the evolution of mobility given these shifting sands? This session will feature a debate of the key issues and opportunities surrounding these vital concerns.
Multivendor interoperability is a must if UC is going to take off; few if any enterprises will get all of their UC infrastructure and applications from a single vendor. But the vendors, to date, have been busy defending their turf and trying to grab others’ territory, so they are lagging in interoperation standards and testing. This session will highlight the interoperation needed for the top UC applications and will help you understand how much has really been accomplished, and how much farther there is to go. A panel of leading vendors will respond with their claims, commitments and directions and will comment on industry efforts to establish standards via the Unified Communications Interoperability Forum (UCIF) and the Internet standards bodies.