PR Opportunities

PR Strategy & Counsel

The Interop PR team is available to assist exhibitors and sponsors with any questions or issues you may have regarding your PR strategy before or during the event. Contact for information.

Access to Media List

Beginning March 27, the media list will be available for download in the Exhibitor Services Portal. This list will give you the opportunity to coordinate on-site interviews and meetings with pre-registered press, analysts and bloggers prior to the event. Once available, the media list will be updated each Friday until the event.

*PR agencies will need to obtain login information to the Exhibitor Services portal from their client for access to the media list.*

Inclusion in Official Press Release

If your company is planning to make an announcement leading up to or at Interop, we can help you increase exposure through a press release detailing exhibitor news, to be distributed one week prior to the event on April 20. See last year's press release as an example.

Instructions on how to participate will be available closer to the event. Please note that submissions cannot exceed 50 words and no marketing copy will be considered. If you would like to participate in this opportunity but not release specific details of your announcement, we can accommodate you.

Meeting Space for Media Briefings

Meeting space is available on-site for exhibitors who have secured briefings with the media. Beginning March 30, this space will be available for pre-reservation in half hour or one hour increments with a time limit of three hours per day/per exhibitor, in order to make this benefit available to all participating exhibitors. Check back for instructions.

Please note that the Media Center may only be used by exhibitors when accompanied by a member of the media. For each meeting, one attendee must be registered as media and the other must be a registered exhibitor or speaker.

Press Release Guidelines

Interop owns its brands and content and must approve any third party use of its brands and content. If you plan to write a press release about your exhibitor announcement, sponsorship, or other activities around the event, please follow these guidelines:

  • Event boilerplate should be included in the press release (see boilerplate below).
  • The date and location of the event should be included in the first paragraph: Interop Las Vegas is happening April 27 – May 1, 2015 at the Mandalay Bay Convention Center.
  • If you would like to include a quote from Interop GM, Jennifer Jessup, send your release and suggested quote for review and approval to Jamie Porter at . Please allow 24-48 hours turnaround time.

Interop Boilerplate

About Interop®

Interop is the leading independent IT industry event dedicated to providing technology professionals with the unbiased information they need to thrive as new technologies continue to transform the enterprise. Part of UBM Tech's family of global brands, Interop connects all levels of the IT community by showcasing the latest innovations and technologies while providing unique opportunities for networking and career advancement. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique InteropNet program, Interop provides the forum for attendees to experience the most powerful innovations and solutions the industry has to offer. Interop Las Vegas is the flagship event held each spring, with annual international events in India, London and Tokyo, all produced by UBM Tech and partners. For more information about these events, visit www.interop.com.

Previous Coverage of Interop

Read comments from the press for a better understanding of the feedback from previous Interop events.

Your Interop PR Team

The Interop PR team can be reached at .

Jamie Porter

PR Manager

415-947-6306

 

Meredith Corley

Senior Manager, PR & Communications

703-853-8977

 

Kimberly Samra

PR Specialist

415-947-6762

 

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