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PR Opportunities

Several PR opportunities are available before Interop Las Vegas 2010 and during the event that will help maximize your company's exposure. The following services are included at no charge for Interop Las Vegas 2010 exhibitors.

Conference Call: PR Opportunities and Best Practices at Interop
PR Strategy and Counsel
Inclusion in Official Interop Press Release
Meeting Rooms for Media Briefings
Access to the Interop Media List
Exhibitor Press Collateral Area
Exhibitor PR / Marketing Outreach Opportunities
Guide to Engaging the Media
Press Release Guidelines
Media Coverage from previous Interops

Conference Call: PR Opportunities and Best Practices at Interop

The Interop PR and Marketing teams will conduct a call on Wednesday, March 24 at 10:00 a.m. PT for all Interop Las Vegas 2010 exhibitors to discuss exhibitor operations, marketing and public relations benefits for the event. If you are interested in participating in the call, please dial: 1-800-785-6380 at the above mentioned day and time.

PR Strategy and Counsel

The Interop PR team is available to assist you with any questions or issues you may have regarding your PR strategy before or during the event, including tips on contacting press and analysts, as well as PR advice based on industry events and topics at Interop that will be of interest. Contact , PR Manager or , PR Specialist for information.

Inclusion in Official Interop Press Release

Interop offers an amazing audience to target for your company’s new product or service announcement, and no other IT infrastructure event brings the same impressive and accessible blend of press, analysts, exhibitors and attendees together. Interop attendees are influential IT professionals who come to see the spectrum of technologies, products and solutions in one place so they can make more informed purchasing decisions.

If your company is planning on making an announcement at Interop Las Vegas 2010, we can help you increase the exposure through an April 19th press release detailing exhibitor announcements at the event. For details on how to participate, please login to the Exhibitor Center and visit the Event Tasks section. If you would like to participate but not release specific details of your announcement, we can also accommodate you.

The deadline for inclusion is Friday, April 9th. Submissions may not exceed 50 words.

Meeting Rooms for Media Briefings

The meeting rooms are located inside the Media Center and are only available during Media Center hours. Media Center hours will be the following:

Monday, April 26	7:30 am — 5:00 pm
Tuesday, April 27	7:30 am — 5:00 pm
Wednesday, April 28	7:30 am — 5:00 pm
Thursday, April 29	8:00 am — 3:00 pm

Beginning March 29th, meeting rooms can be reserved in half-hour or one-hour increments for exhibitors who have secured meetings with media during the event. When pre-reservation requests open in March, a contact email and more information on what to include in your request will be provided.

The last day to pre-reserve a room is April 22nd. After this date room reservations can be made on a first-come-first-serve basis at the event. The Media Center may only be used by registered exhibitors, representatives, press and analysts. For each meeting, one attendee must be registered as media (journalist/analyst/blogger) and the other must be a registered exhibitor.

Access to the Media List

The Interop Las Vegas media list will be available for exhibitors beginning Friday, March 26th, 2010. This list will give you the opportunity to coordinate on-site interviews and meetings with press, analysts and bloggers prior to the event. More information on how to access the media list in the Exhibitor Resource Center will be provided at a later date.

* PR agencies will need to obtain login information to the Exhibitor Resource Center from their client for access to the media list. *

Exhibitor Press Collateral Area

Exhibitors can leave their press kits in the Media Center beginning April 26th, 2010. There will be an area for press kits, or any other special items you'd like to make available to the media in attendance. CD's, jump drives and other creative company information is always appreciated.

Exhibitor PR / Marketing Outreach Opportunities

With numerous press and analysts in attendance at Interop, we offer extra opportunities to help you maximize your outreach. Below is an overview of the options available via sponsorship investment:

Online news distribution, Search Engine Optimization and microlist media distribution
Online news distribution, Search Engine Optimization, custom microlist and online photo distribution
Multimedia news release with online video distribution

If you would like more information and are interested in discussing purchase options, please contact Kelly Stewart at . or 415-947-6236. Please mention Interop Las Vegas as your event of interest.

Guide to Engaging the Media

Develop an effective media relations strategy for the event using the Guide to Engaging the Media, which provides recommendations for organizing media relations efforts at Interop Las Vegas.

Press Release Guidelines

Interop owns its brands and content and must approve any third party use of its brands and content. If you plan to write a press release about your exhibitor announcement, sponsorship, speaking engagement or other activities around the event, follow these guidelines:

Event boilerplate should be included in the press release (see boilerplate below)
The date and location of the event should be included in the first paragraph: Interop Las Vegas 2010 is happening April 25-29th at the Mandalay Bay Convention Center
If you would like to include a quote from Interop GM, Lenny Heymann, send your release and suggested quote for review and approval to Interop PR Specialist, Joylyn Tanner at . Please allow 24-48 hours turnaround time.

If you have any questions regarding release guidelines or need additional information, please contact .

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About Interop ®
Interop ® drives the adoption of technology, providing knowledge and insight to help IT and corporate decision-makers achieve business success. Part of TechWeb's family of global brands, Interop is the leading business technology event series. Through in-depth educational programs, workshops, real-world demonstrations and live technology implementations in its unique Interop Net program, Interop provides the forum for the most powerful innovations and solutions the industry has to offer. For more information about these events visit www.interop.com.