Interop Las Vegas 2010 Exhibitor/Sponsor FAQ

1. What is Interop Las Vegas?
   
   
2. Why should I exhibit at Interop Las Vegas?
   
   
3. What other companies have signed up for Interop Las Vegas 2010?
   
   
4. Do media attend Interop Las Vegas?
   
   
5. How is Interop Las Vegas being promoted?
   
   
6. CSI SX and Enterprise Cloud Summit will be co-located with Interop Las Vegas this year. Will those attendees have access to the Interop show floor?
   
   
7. What topics are covered in the Interop conference program?
   
   
8. Are there sponsorship and marketing programs available at this event?
   
   
9. Who can I contact regarding sponsorship opportunities and marketing programs?
   
   

1. What is InteropLas Vegas?
   
   Interop is the leading global business technology event. IT and business leaders attend Interop to see the latest innovations and learn how to use technology to build a competitive edge.
   
   
2. Why should I exhibit at InteropLas Vegas?
   
   
   1. Interop brings together the most qualified technology professionals and business decision-makers together in one place. They invest the time and money to attend because they have immediate purchasing needs and require a comprehensive, integrated view of the technologies, tools and services that will help them make smart purchasing decisions and ease deployment throughout their organizations.
   2. Interop Las Vegas draws attendees that influence the purchasing process. Studies show that 94% of Interop attendees play a role in the purchasing of IT products and services for their company.
   3. Interop Las Vegas attracts a broad reach of senior level management. 68% have executive or manager jobs responsibility.
3. What other companies have signed up for Interop Las Vegas 2010?
   
   Companies such as Cisco, CA, Microsoft, VMware, APC, Alcatel-Lucent, Nokia, Foundry Networks, HP ProCurve, Motorola, Qwest Communications, HP Software, Sprint and Dell have signed up for Interop Las Vegas.
   
   
4. Do media attend Interop Las Vegas?
   
   Interop Las Vegas offers an unprecedented opportunity to interface with the media that are most important to you. Interop presents the perfect platform for exposure to major media outlets including online outlets from around the world; traditional local, national and global print publications; major analyst firms and bloggers covering the industry. We're expecting more than 200 press, analysts and bloggers to attend Interop Las Vegas 2009, covering all major announcements and Interop news. For a look at the news from past events, please see our media coverage archives at http://www.interop.com/archive/media-coverage/.
   
   
5. How is Interop Las Vegas being promoted?
   
   
   1. Actively marketed to Interop and TechWeb's database of 3,000,000+ active technology buyers
   2. Direct mail: 750,000 impressions
   3. Email marketing: 6,000,000 impressions to TechWeb names; 6,000,000 impressions to external lists
   4. Print advertising: 20,000,000 impressions
   5. AdWords: 2,500,000 impressions
   6. Additional online advertising: 20,000,000 impressions
   7. Partner marketing with exhibitors, speakers, leading industry publications and associations
   8. Social Media Outreach: Creating, building and participating in online communities
6. CSI SX and Enterprise Cloud Summit will be co-located with Interop Las Vegas this year. Will those attendees have access to the Interop show floor?
   
   Yes. Registered CSI SX and Enterprise Cloud Summit attendees will have access to the Interop show floor.
   
   
7. What topics are covered in the Interop conference program?
   
   The following topics will be covered in Interop's Conference Program:
   • Application Delivery
   • Cloud Computing
   • Data Center
   • Enterprise 2.0
   • Enterprise Wireless
   • Governance, Risk and Compliance
   • Green IT
   • Mobile Platforms, Devices and Applications
   • Networking
   • SaaS
   • Storage
   • Videoconferencing
   • Virtualization
   • Virtualization Management
   • VoIP and Unified Communications
   • Wireless Technology
8. Are there sponsorship and marketing programs available at this event?
   
   Yes. Interop Las Vegas provides sponsorship opportunities and marketing programs that are designed to help technology marketers:
   • Fuel your sales pipeline with qualified leads
   • Increase visibility and attract more qualified buyers
   • Build your brand, increase exposure and expand their reach
   • Distinguish yourself from the competition
   • Zero in on specific targeted audiences
   • Maximize your event ROI
9. Who can I contact regarding sponsorship opportunities and marketing programs?
   
   For more information or to learn about Interop sponsorship opportunities, please contact Kelly Stewart at (415) 947-6236