Focus on Green IT at the Leading Business Technology Conference
Awareness of Green IT is increasing, driven by corporate-wide greening efforts, as well as practical IT concerns such as running out of space, power or budget. IT professionals need to formulate and enact their own unique Green IT strategy to harvest the environmental and financial benefits of becoming more eco-conscious.
Green IT Conference Sessions
The Rise of the Green Enterprise: What is IT's Role?Tuesday, May 19 — 11:30 AM–12:30 PM
Leading organizations are reevaluating their value chain through a green lens to mitigate risk, reduce costs and increase revenues to ultimately deliver shareholder value. To determine IT's role in the "Green Enterprise," IT leadership needs to get up to speed on what the Green Enterprise is and its motivations. This session will introduce the "Green Enterprise" concept, discuss the heightened expectations of IT and offer practical steps for IT leadership to enable more green business behaviors; not just greener IT.
Leading organizations are reevaluating their value chain through a green lens to mitigate risk, reduce costs and increase revenues to ultimately deliver shareholder value. To determine IT's role in the "Green Enterprise," IT leadership needs to get up to speed on what the Green Enterprise is and its motivations. This session will introduce the "Green Enterprise" concept, discuss the heightened expectations of IT and offer practical steps for IT leadership to enable more green business behaviors; not just greener IT.
Moderator - Doug Washburn, Analyst, Infrastructure & Operations , Forrester Research
Doug serves IT Infrastructure & Operations professionals, primarily focusing on green IT, green business, and IT leadership skills. His research helps IT executives successfully approach green IT, determine strategy, and then move from green IT awareness to action. Previously at Forrester, Doug was the global council manager and senior advisor for the Forrester Leadership Boards IT Infrastructure & Operations Council, a best practice community for senior IT executives in $1 billion-plus organizations. In this role, Doug regularly advised clients on Green IT strategy and practices. Additionally, Doug was also an advisor on the Forrester Leadership Boards Enterprise Architecture Council. Prior to Forrester, Doug was a VP of strategy and business development for Red Oxygen, a wireless communications startup, and living and working in Australia and France. In addition, Doug co-created CU Networks, a computer networking and servicing startup serving the students of the University of Colorado at Boulder. Doug holds a B.S. in finance from University of Colorado at Boulder and was awarded the Undergraduate Certificate in Entrepreneurial Excellence.
Speaker - Anthony Rydell, Deloitte , Manager, Corporate Responsibility and Sustainability, Enterprise Risk
Anthony Rydell is currently part of Deloitte Consulting LLP's Enterprise Sustainability leadership group. As the national program manager for Green IT initiatives, a primary focus is on providing services that leverage the IT organization to minimize carbon footprints, drive cost reduction, and lower energy utilization. As co-author of "Green IT: The Fast-track to Enterprise Sustainability," he wrote one of the first papers championing the use of IT to jump-start companies on the path to environmental sustainability. A creative IT executive with broad experience in technology management and enterprise architecture, Anthony has experience across industries, specializing in Technology/Media and Financial Services.
Green Storage: The "Envy" of the Data CenterTuesday, May 19 — 2:45–3:45 PM
The next few years will bring widespread awareness of the environment's impact—especially energy costs—associated with data storage. Already several regulations and initiatives—for example, restriction of hazardous substances (ROHS), waste from electrical and electronic equipment (WEEE) and Energy Star—affect manufacturers of storage components or computers. There are also some innovative storage technologies especially targeted towards energy conservation including a massive array of idle disks (MAID), along with the well-known alternatives of removable storage like tape and optical. Several vendors have also begun to offer data on power use, energy consumption and cooling loads in response to competitive pressures from other vendors and customers. Some vendors and consultants are offering energy modeling as part of their total cost of ownership (TCO) analysis, either for competitive reasons or as part of their professional services portfolio. This presentation will quickly review basic engineering topics relevant to understanding "Green," including stuff you may have successfully avoided, such as environmental chemistry; thermodynamics; energy vs. power; and computational and storage density, as well as the resulting energy and cooling issues. Conceptual models sufficient to understand or even develop energy budgets will be taught. All of this will converge on a basic model for TCO that includes energy modeling. This session has been brought to you by the SNIA Green Storage Initiative.
The next few years will bring widespread awareness of the environment's impact—especially energy costs—associated with data storage. Already several regulations and initiatives—for example, restriction of hazardous substances (ROHS), waste from electrical and electronic equipment (WEEE) and Energy Star—affect manufacturers of storage components or computers. There are also some innovative storage technologies especially targeted towards energy conservation including a massive array of idle disks (MAID), along with the well-known alternatives of removable storage like tape and optical. Several vendors have also begun to offer data on power use, energy consumption and cooling loads in response to competitive pressures from other vendors and customers. Some vendors and consultants are offering energy modeling as part of their total cost of ownership (TCO) analysis, either for competitive reasons or as part of their professional services portfolio. This presentation will quickly review basic engineering topics relevant to understanding "Green," including stuff you may have successfully avoided, such as environmental chemistry; thermodynamics; energy vs. power; and computational and storage density, as well as the resulting energy and cooling issues. Conceptual models sufficient to understand or even develop energy budgets will be taught. All of this will converge on a basic model for TCO that includes energy modeling. This session has been brought to you by the SNIA Green Storage Initiative.
Speaker - SW Worth, Senior Standards Program Manager, Microsoft
Going Mobile, Going GreenTuesday, May 19 — 2:45–3:45 PM
With both increasing energy costs and greater demand for mobile computing and communications power, it's never been more important to examine the environmental impacts of mobile IT. Fortunately, advances in basic chip technologies, system architecture, engineering design, wireless protocols and power management are helping to limit demand for power (with the added bonus of longer run times between charges), while advances in battery technologies and innovations like supercapacitors and energy harvesting are yielding greater supply. This session will examine these capabilities in detail, and help you create a checklist to make sure your mobile technologies deliver the most performance with the least energy possible.
With both increasing energy costs and greater demand for mobile computing and communications power, it's never been more important to examine the environmental impacts of mobile IT. Fortunately, advances in basic chip technologies, system architecture, engineering design, wireless protocols and power management are helping to limit demand for power (with the added bonus of longer run times between charges), while advances in battery technologies and innovations like supercapacitors and energy harvesting are yielding greater supply. This session will examine these capabilities in detail, and help you create a checklist to make sure your mobile technologies deliver the most performance with the least energy possible.
Moderator - Craig Mathias, Principal, Farpoint Group
Craig J. Mathias is a Principal with Farpoint Group, a wireless and mobile advisory firm based in Ashland, MA. The company works with manufacturers, network operators, enterprises, and the financial community in technology assessment and analysis, strategy development, product specification and design, product marketing, program management, education and training, and the integration of emerging technologies into new and existing business operations, across a broad range of markets and applications. Craig is an internationally-recognized expert on wireless communications and mobile computing technologies, and has published numerous technical and overview articles on a variety of topics. He is a well-known industry analyst and frequent speaker at industry conferences and trade shows, and is currently a member of the Advisory Boards for the Interop (Las Vegas and New York) and Mobile Internet World conferences. He is also the program chair for the Mobile Business Expo (MBX) conferences. He serves as a monthly columnist for SearchMobileComputing.com and Computerworld.com, and ardent blogger ("Nearpoints") for networkworld.com. Craig holds an Sc.B. degree in Applied Mathematics/Computer Science from Brown University.
Speaker - Bill McFarland, CTO, Atheros Communications
Bill.McFarland joined Atheros Communications in 1999. He was promoted to Director of Algorithms and Architecture in 2000. In this role he led a team developing digital signal processing algorithms, defined radio and digital architectures, and represented Atheros in regulatory and standardization efforts. In October 2004, Bill became Chief Technical Officer of Atheros. In this role, he manages a team investigating new technologies and product opportunities. Prior to joining Atheros, Bill spent 14 years at the Hewlett Packard Research Lab designing analog ICs for high speed digital test equipment, fiber optic communications links, and wireless communications. In 1993 Bill became manager of the integrated radio research group, where he led the creation of one of the worlds first integrated CMOS radios. Bill has published over 35 papers, and holds over 40 patents. Bill received a B.S. in Electrical Engineering from Stanford University in 1983, and a M.S. in Electrical Engineering from the University of California, Berkeley, in 1985
Speaker - Dave Kelf, President and CEO, Sigmatix
Kelf possesses 25 years of successful technology business and engineering experience, and has held multiple, senior roles in large and small corporations. Commencing his career in communications and DSP engineering roles at Plessey and Nortel, Kelf moved into business oriented positions at companies including Cadence Design Systems, Synopsys, Novas Software (now Springsoft) and startup Co-Design Automation. He has driven significant product line introductions and major industry initiatives. Kelf holds an MSc in microelectronic engineering, and an MBA.
Speaker - Fanny Mlinarsky, President, Octoscope
Fanny Mlinarsky is President of octoScope, a wireless communications consulting firm focusing on WiMAX and LTE technologies. She has 26 years of experience developing data communication and test products. At the start of her career she designed Ethernet and RF modems, technologies that resulted in the Cable modem used today for broadband access. As VP of Engineering at Scope Communications (now Agilent), Fanny and her team developed network test equipment. For the past 8 years Fanny has been focusing on the wireless communications product development and deployments. In 2001 she founded Azimuth Systems, the leading wireless test equipment vendor focusing on Wi-Fi, WiMAX and LTE. Through her work on wireless test equipment Fanny has become an expert at wireless performance requirements for a variety of applications, including data, voice and video. She founded the IEEE802.11 test committee that worked on the standard for performance test. Her expertise spans RF, PHY, MAC, transport and application layers. Fanny frequently publishes articles on wireless communications and participates in industry standards development and conferences.
Speaker - J. Pierre Mars, VP of Applications Engineering, CAP-XX Pty Ltd.
Pierre has over 25 years of hardware and embedded software design experience. He is a published authority on power management architectures for mobile, space-constrained electronics devices, and he jointly holds three patents on supercapacitor applications. At CAP-XX, he is responsible for developing supercapacitor applications, circuit designs, and models for circuit designers. Prior to CAP-XX, he held senior technical positions with Racal Defence Electronics, Chubb Electronic Security, CAE Pty Ltd which designs flight simulators, and Honeywell Industrial Control. Mr. Mars has a B.E. Electrical (1st class hons), M. Eng. Sc. from the University of NSW, Australia, and an MBA from INSEAD, France. He is a member of the IEEE.
Green IT Outside Of the Data Center: PCs, Office Peripherals and BeyondTuesday, May 19 — 4:00–5:00 PM
While the data center often receives much of the Green IT spotlight, tremendous value is being left on the table by overlooking PCs and office peripherals. In fact, The Climate Group estimates that PCs and related peripherals consume close to three times the amount of energy and related CO2 emissions as the data center. This does include the green value from collaboration tools such as video conferencing, virtual meeting and work-from-home technologies. To help IT professionals expand their scope of Green IT, this session will introduce greening strategies beyond the data center.
While the data center often receives much of the Green IT spotlight, tremendous value is being left on the table by overlooking PCs and office peripherals. In fact, The Climate Group estimates that PCs and related peripherals consume close to three times the amount of energy and related CO2 emissions as the data center. This does include the green value from collaboration tools such as video conferencing, virtual meeting and work-from-home technologies. To help IT professionals expand their scope of Green IT, this session will introduce greening strategies beyond the data center.
Speaker - Greg Kovich, Director of Education Practice, Alcatel Lucent
Greg Kovich brings 20 years of experience in information technology to his position as Senior Account Director at Alcatel-Lucent. In this role, Mr. Kovich serves as a business development specialist for the higher education and K-12 market in North America, working closely with education customers to more closely align Alcatel-Lucent's product portfolio to their needs. Prior to the merger of Alcatel and Lucent Technologies, Mr. Kovich was the Product Marketing Manager in Alcatel's Enterprise Solutions division. Greg Kovich holds a bachelor of arts degree in accounting from Indiana University.
The Green Data Center: Your Playbook of Eco-Strategies for Today and TomorrowWednesday, May 20 — 11:30 AM–12:30 PM
The green data center strategy is to maximize current facility, infrastructure and IT investments, coupled with energy conservation tactics. Unfortunately, data centers are not static and the business's insatiable demand for IT services will eventually force you to buy new - whether it be it a new server or storage array, or a new chiller or entire facility. To maximize the green data center's value, this session will present data center managers with strategies to generate both eco and economic benefits today and into the future.
The green data center strategy is to maximize current facility, infrastructure and IT investments, coupled with energy conservation tactics. Unfortunately, data centers are not static and the business's insatiable demand for IT services will eventually force you to buy new - whether it be it a new server or storage array, or a new chiller or entire facility. To maximize the green data center's value, this session will present data center managers with strategies to generate both eco and economic benefits today and into the future.
Moderator - Doug Washburn, Analyst, Infrastructure & Operations , Forrester Research
Doug serves IT Infrastructure & Operations professionals, primarily focusing on green IT, green business, and IT leadership skills. His research helps IT executives successfully approach green IT, determine strategy, and then move from green IT awareness to action. Previously at Forrester, Doug was the global council manager and senior advisor for the Forrester Leadership Boards IT Infrastructure & Operations Council, a best practice community for senior IT executives in $1 billion-plus organizations. In this role, Doug regularly advised clients on Green IT strategy and practices. Additionally, Doug was also an advisor on the Forrester Leadership Boards Enterprise Architecture Council. Prior to Forrester, Doug was a VP of strategy and business development for Red Oxygen, a wireless communications startup, and living and working in Australia and France. In addition, Doug co-created CU Networks, a computer networking and servicing startup serving the students of the University of Colorado at Boulder. Doug holds a B.S. in finance from University of Colorado at Boulder and was awarded the Undergraduate Certificate in Entrepreneurial Excellence.
Speaker - Brad Minnis, CPP, Director of Environmental, Health, Safety & Security , Juniper Networks, Inc.
Brad Minnis is responsible for the development, implementation, operation and management of Juniper's worldwide EHS programs. His leadership emphasizes prevention and early intervention and programs under his guidance have received recognition and awards from organizations such as the Environmental Protection Agency. Minnis has been with Juniper since 2001; his 25 years of international security and EHS experience includes similar senior positions at 3Com and National Semiconductor. Before becoming an EHS professional, Minnis served 10 years in the U.S. Navy. He holds certificates in Occupational and Environmental Safety and Health from University of Connecticut, and continues studies in these areas.
Speaker - John Engates, CTO, Rackspace
John Engates joined Rackspace in August of 2000 and currently serves as Chief Technology Officer . As Chief Technology Officer, John Engates brings deep technology expertise to the company working closely with customers to develop customized hosting solutions to optimize their applications. Engates also collaborates with the R&D teams to evaluate new technologies and develop industry leading service level agreements to better serve Rackspace's customers. Engates has worked in several areas of Rackspace including Operations, Professional Services and Customer Care. Most recently, Engates has been responsible for managing the ongoing development of Rackspace's Intensive segment. Engates was one of the leading forces behind Rackspace's Microsoft Gold Certification. Engates joined Rackspace in 2000. In 2002, Engates led the launch of Rackspace's highest service level division, serving customers such as Hershey's, Miller Brewing and Hawaiian Airlines. In 1995, Engates co-founded Internet Direct, one of the oldest and largest Internet service providers in Texas and one of the first companies to bring the Internet to the public. Engates is a graduate of the University of Texas at San Antonio and holds a B.B.A. in Accounting.
Speaker - Tom Raftery, Lead Analyst, Green Monk
Tom Raftery is lead analyst of GreenMonk, the Energy and Sustainability practice of industry analyst firm RedMonk. As such, Tom leads the research into all aspects of energy, Green IT and Sustainability. Tom is also director and co-founder of Cork Internet eXchange, a hyper energy-efficient data center based in Cork, Ireland. Having co-founded and risen to CTO in a number of IT companies, Tom has a very strong tech background. Having helped design and build out Cork Internet eXchange - a hyper energy-efficient data center, Tom has demonstrated his commitment to and expertise in energy efficiency. Tom speaks regularly at international conferences on Energy and Sustainability, blogs at GreenMonk.net and is on Twitter at twitter.com/tomraftery.
Speaker - William Kosik, Principal, Green Business Technology Director, HP Critical Facilities Services, delivered by EYP
Bill is a Principal and the Green Business Technology (BT) Director for HP's Critical Facilities Services. Kosik is a licensed professional engineer, LEED Accredited Professional, and a Certified Energy Manager. As the Green BT Director, he is responsible for research, development, and implementation of sustainable, energy-efficient, and environmentally responsible design strategies for data centers, specifically focusing on the integration of power/cooling, ICT systems, and operations and control software. Also an expert on high-performance computing, Kosik is also collaborating with multiple Super Computing 500 clients, developing innovative design strategies for scalable, energy efficient cooling in ultra- high density environments. Among Kosik's 50+ articles and speaking engagements are presentations to AFCOM, the American Institute of Architects, ASHRAE, Data Center Dynamics, Hollywood Goes Green, IFMA, Labs21, NeoCon, ULI and 7x24, as well as articles in the ASHRAE Journal, Energy & Power Management magazine, Building Operations Management, Engineered Systems, Consulting Specifying Engineer, Pure Power, R&D Magazine, and Zero Downtime magazine. Kosik has presented at multiple USGBC conferences, as well as at the World Forum for Building Innovation in the UK and the Sustainable Buildings Conference in Finland. He also worked with the city of Chicago in developing city-specific environmental criteria. Kosik is on the editorial advisory board for Consulting Specifying Engineer magazine and is currently consulting on a new program sponsored by the California Energy Commission defining environmental performance criteria for data centers. He is also the co-developer of the upcoming ASHRAE publication, Green Tips for Data Centers. His most current initiative is with the U.S. Department of Energy to develop a new program for certifying data center energy specialists, where he sits on the steering committee.
Retrofitting Today's Data Center for Better Capacity and EfficiencyWednesday, May 20 — 3:15–4:15 PM
While data centers are expected to last approximately 25 to 30 years, you need to periodically refresh your environmental gear for better capacity. Why? Modern hardware, such as blade servers, is continually demanding more power and cooling capacity—likely beyond your current capabilities. But before you start making capital improvements, have you squeezed all the efficiency out of your existing equipment? This session will identify efficiency tactics that data center managers can employ today to defer major data center facility investments.
While data centers are expected to last approximately 25 to 30 years, you need to periodically refresh your environmental gear for better capacity. Why? Modern hardware, such as blade servers, is continually demanding more power and cooling capacity—likely beyond your current capabilities. But before you start making capital improvements, have you squeezed all the efficiency out of your existing equipment? This session will identify efficiency tactics that data center managers can employ today to defer major data center facility investments.
Speaker - Jack Pouchet, Director, Energy Initiatives, Emerson Power Network
Jack Pouchet, BA, MBA Business Administration, Director Energy Initiatives for Emerson Network Power / Liebert is based in Southern California and works closely with major OEMs in the server market, large data center users, and leading mission critical engineering firms to help define, architect, and create opportunities for advanced power and cooling technologies that improve day-to-day operational efficiencies. Jack brings over twenty years of related OEM power supply, power generation, distribution, and power product sales and marketing experience to Emerson Network Power giving him a unique end-to-end perspective of the entire AC and DC power path. An active member of several industry and sustainability associations including The Green Grid and the Union of Concerned Scientists, Jack is frequently engaged with Federal and State agencies in research and legislation centered on alternative / renewable energy as well as energy efficiency including support of the EPA in their report to Congress on data center operations under H.R. 5646. As a scientist/inventor Jack has corporate IP and patents pending for alternative/renewable energy components, systems, and architectures specifically addressing the IT, networking, data center, and electric utility markets.
Learn more about the Conference
Green IT Free Sessions
Energy CampMonday, May 18 — 8:30 AM–4:30 PM
Discuss how to put your organization on the path to energy savings. Sponsored by Nortel.
Discuss how to put your organization on the path to energy savings. Sponsored by Nortel.
Moderator - David Berlind, Editor-at-Large, TechWeb
David is General Manager of Alternative Events in the Live Events Group of TechWeb (formerly CMP). He is also Editor-At-Large for InformationWeek.com and the Executive Conference Director for Interop. Prior to his career in tech media, David spent eight years as a software developer, network engineer, and IT manager
Speaker - Albert Esser, VP, Engineering Development, Dell Inc.
Speaker - Andrew Fanara, Energy Star, Program Manager, EPA
Andrew Fanara manages the ENERGY STAR? Product Specifications Development Team. ENERGY STAR is part of the U.S. Environmental Protection Agency's Climate Protection Partnership Division. The ENERGY STAR Program is intended to help businesses and individuals protect the environment by identifying products with superior energy efficiency and water savings. Mr. Fanara's team is responsible for writing product specifications and for teaming with manufacturers to encourage the design, manufacture, and sale of products that meet them. To date, more than 40 product categories have been created for the residential and commercial sectors. Over 1.5 billion ENERGY STAR products have been sold in the US, and in 2005, these products will realize electricity savings in excess of $6.5 billion. Mr. Fanara's team also manages the program's national energy model which is used to track energy consumption, savings and market penetration data for ENERGY STAR products sold in the US. Lastly, Mr. Fanara is responsible for managing the implementation of a product compliance testing verification initiative and for managing policy coordination with countries using ENERGY STAR in their markets. This includes Japan, Australia, New Zealand, Taiwan, Canada, China, and the European Union. He is a graduate of the University of Wisconsin - Madison and has worked for the EPA for more than 10 years.
Speaker - CC Fridlin, VP- Product Management Data Center, Avocent
As the VP of data center product management for Avocent, C.C. Fridlin is responsible for worldwide product strategy, marketing and launch activities for all enterprise hardware and software products. Fridlin joined Avocent in 2003 to lead the company's data center products management team. He has over 15 years experience in product marketing and management, channel and business development, and manufacturing operations. Fridlin holds a bachelor's degree in electrical engineering from the University of Tennessee and a master's degree in business administration from Kennedy-Western University. He is a licensed Professional Engineer (P.E.) in Alabama.
Speaker - Jeff Omelchuck, Executive Director, Green Electronics Council and EPEAT
Prior to founding GEC in 2005 Jeff started and managed a consulting practice focused on helping organizations develop effective quality and environmental management systems and achieve certification to ISO 9001 and 14001. He was the first RABQSA certified ISO 14001 Lead Auditor in Oregon, was a consultant for several leading Northwest industrial companies, and performed certification audits for two international registrars. Jeff spent the first half of his professional career as a product development and manufacturing engineer and manager in the electronics industry in the Silicon Valley.
Speaker - Mark Leary, Senior Strategist , Cisco
At Cisco Systems, Mark Leary formulates and executes market and business development activities as they relate to Cisco's Network Systems and Security solutions, including Cisco routers, switches, IOS software, security products, and network management systems. He also serves on Cisco's internal Green Team, where he works to solidify Cisco network systems solutions aimed at driving sustainable technology deployments and business practices. His responsibilities include driving the adoption and advancement of Cisco Network Systems technologies and products; providing business and technology guidance to Cisco customers and partners; and ensuring that Cisco Network Systems strategies, technologies, and products map to both existing and developing industry requirements. Prior to joining Cisco, Mr. Leary worked at ArrowPoint Communications where he established technology and marketing partnerships; provided guidance for company/product directions and marketing activities; and advised customers on the proper application of content-aware Web Switching. Before ArrowPoint, Mr. Leary spent 13 years with International Data Corporation (IDC) and held numerous positions, lastly, Vice President, Networking Industry Research & Consulting Practice. At IDC, he consulted with Fortune 500 companies; networking, computing system, and software suppliers; service providers, and the investment community. Mr. Leary received a Bachelor of Science degree in computer science, as well as an MBA in business strategy & planning from Boston College.
Speaker - Pat Tiernan, Executive Director, Climate Savers Computing Initiative
Pat Tiernan Executive Director, Climate Savers Computing Initiative Pat Tiernan joins Climate Savers Computing with more than 15 years experience in technology, most recently driving sustainability strategy and execution at HP. Before joining Climate Savers Computing, Pat Tiernan served on the Initiative's board of directors as a representative of HP. At HP, Pat Tiernan was the vice president of Social and Environmental Responsibility, running the company's sustainability programs. He joined HP in 1995 and has held a number of senior management positions in sales, marketing, product development/R&D and operations. Prior to joining HP, he helped launch a successful networking and software company and managed a global device business with an industrial technologies company where he developed and launched new products for automotive emissions compliance, patient monitoring and other commercial and consumer products. Pat Tiernan holds a Masters in Science from California State Polytechnic University.
Speaker - Saifur Rahman, IEEE Power and Energy Society Vice President for New Initiatives and Outreach, Director of the Advanced Research Institute at Virginia Tech, Virginia Tech
Professor Saifur Rahman is the director of the Advanced Research Institute at Virginia Tech where he is the Joseph R. Loring professor of electrical and computer engineering. He is a Fellow of the IEEE. He is now serving on the IEEE Power & Energy Society (PES) Governing Board as the Vice President for New Initiatives and Outreach. He has previously served on the PES Board as the VP Technical Information Services and the VP for Education/Industry Relations. In 2006 he served as the vice president of the IEEE Publications Board, and as a member of the IEEE Board of Directors. He is a member of the Editorial Board of the Proceedings of the IEEE. He serves on several PES committees and subcommittees including the Education Committee, Energy Development Subcommittee and Customer Products and Services Subcommittee. He is a member-at-large of the IEEE-USA Energy Policy Committee. He has been a Distinguished Lecturer of the IEEE Power & Energy Society since 2000, and has lectured on renewable energy, demand side management, distributed generation and critical infrastructure protection in the United States, Mexico, Brazil, Canada, Russia, Turkey, Jordan, Saudi Arabia, Libya, Greece, South Africa, India, China, Japan, Australia, New Zealand, Thailand, Malaysia, Hong Kong and Bangladesh. Dr. Saifur Rahman joined Virginia Tech in 1979 as an assistant professor after serving on the faculty at Texas A&M University during 1978-79. In 1987 he became a full professor of electrical engineering. In 2005 he was named the Joseph R. Loring Professor of electrical & computer engineering at Virginia Tech. In 1992-93 he spent a year with the Tokyo Electric Power Company in Japan as a visiting research scientist in their Artificial Intelligence Laboratory. In 1994 he was named the director of the Center for Energy and the Global Environment at Virginia Tech.
Speaker - Steve Given, Global Leader, Energy - Enterprise Solutions and Services, Nortel
Steve Given, Global Leader, Energy - Enterprise Solutions and Services. Steve has been a member of the New York and Chicago Stock Exchanges, has worked with Global ERP & PC Server & Storage firms before joining Nortel in 2000. He is an avid runner and is trying to qualify for the 2010 Boston Marathon. He is married with 2 children and lives in Wisconsin.
Speaker - Tom Raftery, Lead Analyst, Green Monk
Tom Raftery is lead analyst of GreenMonk, the Energy and Sustainability practice of industry analyst firm RedMonk. As such, Tom leads the research into all aspects of energy, Green IT and Sustainability. Tom is also director and co-founder of Cork Internet eXchange, a hyper energy-efficient data center based in Cork, Ireland. Having co-founded and risen to CTO in a number of IT companies, Tom has a very strong tech background. Having helped design and build out Cork Internet eXchange - a hyper energy-efficient data center, Tom has demonstrated his commitment to and expertise in energy efficiency. Tom speaks regularly at international conferences on Energy and Sustainability, blogs at GreenMonk.net and is on Twitter at twitter.com/tomraftery.
Clouds, SOA, Virtualization and Green IT - How Can the Network Help? - Sponsored by Force10 NetworksTuesday, May 19 — 11:15 AM–12:00 PM
Ensuring that you have all of the pieces in place for a future-proofed data center that can support new and emerging applications will be highlighted. We will explore how key data center technologies such as virtualization, advanced power management and 10 Gigabit Ethernet impact power and cooling demands as well as lay a foundation for future initiatives.
Ensuring that you have all of the pieces in place for a future-proofed data center that can support new and emerging applications will be highlighted. We will explore how key data center technologies such as virtualization, advanced power management and 10 Gigabit Ethernet impact power and cooling demands as well as lay a foundation for future initiatives.
Speaker - Stephen Garrison, Vice President of Marketing, Force10 Networks
Stephen Garrison has more than 19 years of experience designing strategic marketing programs for the telecommunications and networking industries. Prior to becoming vice president of marketing, Garrison directed the company's corporate marketing and customer activities. Prior to joining Force10 Networks, Garrison was the senior director of marketing at Riverstone Networks, where he was responsible for building customer programs. Earlier, he served as the director of marketing at Cabletron Systems. Garrison received a B.S. in ceramic science from Alfred University and an M.S. in materials science and engineering from MIT. He also holds four patents and sits on the board of directors for the Ethernet Alliance.
Connecting Knowledge to Drive Eco-Sustainability - Sponsored by Alcatel-LucentTuesday, May 19 — 2:00–2:45 PM
IT has the potential to play a strategic role in furthering eco-sustainability initiatives. Organizations can not only optimize the technology they use today, but also the way they do business to reduce carbon emissions and energy costs. This session will outline a framework for approaching climate change - starting with optimizing networks, making people more efficient, automating processes and finishing increasing our knowledge of energy reducing technology. The session will show what forward-looking organizations are doing and the impact their changes have on carbon emissions and energy bills. It will also highlight some of the innovation going on in the industry.
IT has the potential to play a strategic role in furthering eco-sustainability initiatives. Organizations can not only optimize the technology they use today, but also the way they do business to reduce carbon emissions and energy costs. This session will outline a framework for approaching climate change - starting with optimizing networks, making people more efficient, automating processes and finishing increasing our knowledge of energy reducing technology. The session will show what forward-looking organizations are doing and the impact their changes have on carbon emissions and energy bills. It will also highlight some of the innovation going on in the industry.
Speaker - Greg Kovich, Director of Education Practice, Alcatel Lucent
Greg Kovich brings 20 years of experience in information technology to his position as Senior Account Director at Alcatel-Lucent. In this role, Mr. Kovich serves as a business development specialist for the higher education and K-12 market in North America, working closely with education customers to more closely align Alcatel-Lucent's product portfolio to their needs. Prior to the merger of Alcatel and Lucent Technologies, Mr. Kovich was the Product Marketing Manager in Alcatel's Enterprise Solutions division. Greg Kovich holds a bachelor of arts degree in accounting from Indiana University.
Extending the Useful Life of Your Existing Data Center - Sponsored by APC by Schneider ElectricTuesday, May 19 — 2:15–3:00 PM
Tough economic times demand that businesses discover innovative ways to squeeze more out of existing strategic and operational assets. In the case of existing data centers, we know that most are built and operated with grossly oversized power and cooling infrastructure. Such a bloated infrastructure results in costly underutilized and stranded capacity. This presentation introduces a set of tools for identifying the magnitude of the underutilization problem and then offers a novel approach for safely maximizing existing power and cooling potential without threatening system reliability. Examples are presented to illustrate how operational cost savings of up to 20% may be possible.
Tough economic times demand that businesses discover innovative ways to squeeze more out of existing strategic and operational assets. In the case of existing data centers, we know that most are built and operated with grossly oversized power and cooling infrastructure. Such a bloated infrastructure results in costly underutilized and stranded capacity. This presentation introduces a set of tools for identifying the magnitude of the underutilization problem and then offers a novel approach for safely maximizing existing power and cooling potential without threatening system reliability. Examples are presented to illustrate how operational cost savings of up to 20% may be possible.
Speaker - Robert Bunger, Director of Enterprise & Systems Business Development, APC by Schneider Electric
Robert Bunger is Director of Business Development for Data Centers at APC by Schneider Electric. In 2007, Schneider Electric acquired APC and combined it with MGE UPS Systems to form Schneider Electric's IT Business Unit, which recorded 2007 revenue of $3.5 billion (?2.4 billion) and employed 12,000 people worldwide. Since joining APC in 1998, Robert has served in various areas of the company from technical support, technical sales and product management. From 2004 through 2006 he worked in Denmark as the InfraStruXure® product manager for EMEA. He is currently Business Development Manager for Data Centers in North America. Robert holds a bachelor's degree in computer science from the U.S. Naval Academy and a master's degree in electrical engineering from Rensselaer Polytechnic Institute.
Consolidating Server Connectivity Using FCoE and CEE - Sponsored by BrocadeTuesday, May 19 — 3:15–4:00 PM
Converged Enhanced Ethernet (CEE) and Fibre Channel over Ethernet (FCoE) are new protocols that enable consolidation of server I/O in the data center. Learn about this "new" type of Ethernet and why, when, and how to deploy it effectively to reduce cabling, switching components, and energy costs.
Converged Enhanced Ethernet (CEE) and Fibre Channel over Ethernet (FCoE) are new protocols that enable consolidation of server I/O in the data center. Learn about this "new" type of Ethernet and why, when, and how to deploy it effectively to reduce cabling, switching components, and energy costs.
Speaker - Martin Skagen, Sr. Director and Chief Architect, Brocade
Martin Skagen joined the Brocade Competitive Analysis team in 2002, helping to ensure the competitiveness of a wide range of Brocade products and strategies. Since 2004, he runs the technology, standards and strategy team and is responsible for Brocade's Data Center product lines. Skagen has more than 19 years of IT experience, including more than a decade spent at Hewlett Packard, where he held various positions such as managing support/services teams for mission-critical customers. He has a BS in Computer Science from Niels Brock University in Copenhagen Denmark.
Evaluating and Enhancing Green Practices - Sponsored by CiscoWednesday, May 20 — 11:15 AM–12:00 PM
Becoming "greener" is not only good for the environment but also for your business, enabling you to decrease operational costs and positively impact the bottom line. This session will introduce the Cisco Networked Sustainability Framework, and discuss how this holistic approach improves business processes and effectiveness through energy savings, operational efficiency and collaboration. Additionally, we will feature Cisco EnergyWise, a new company-wide power management architecture that measures, regulates and reports power usage of potentially any powered device, optimizing your operations.
Becoming "greener" is not only good for the environment but also for your business, enabling you to decrease operational costs and positively impact the bottom line. This session will introduce the Cisco Networked Sustainability Framework, and discuss how this holistic approach improves business processes and effectiveness through energy savings, operational efficiency and collaboration. Additionally, we will feature Cisco EnergyWise, a new company-wide power management architecture that measures, regulates and reports power usage of potentially any powered device, optimizing your operations.
Speaker - Berna Devrim, Senior Manager, Access Switching Marketing, Network Systems, Cisco
With 15 years of technology experience, Berna Devrim currently leads Cisco's fixed switching marketing team. In this role, she defines and executes the direction and marketing strategy of the fixed Catalyst switching portfolio. Berna brings rich technical understanding as well as customer and market knowledge of LAN Switching. Throughout her career, Berna has held engineering, product line management, marketing, and sales positions with companies such as Juniper Networks, Nortel, Extreme Networks and IBM. Most recently, Berna was a Product Line Manager at Juniper Networks, responsible for putting together the Enterprise Switching portfolio, with a focus on EX 4200/3200 products as well as portfolio technology differentiators. Previously, she has held Product Line and Product Marketing Management roles at Extreme Networks and Nortel Networks responsible for BlackDiamond 8800 and ERS 8600 modular product lines respectively. Having worked as an Advisory Sales Specialist at IBM for X Series Servers, Berna also brings strong customer driven point of view. Berna holds a master's in business administration in with an emphasis in finance and a bachelor's degree in computer engineering from California State University
Powering the Efficient Enterprise - Sponsored by DellWednesday, May 20 — 2:15–3:00 PM
Companies are struggling with reduced budgets and want help to do more with less. This session introduces a combination of innovative software and services with next-generation storage and server products to help increase business efficiency and maximize your most valuable resources - people, time and money.
Companies are struggling with reduced budgets and want help to do more with less. This session introduces a combination of innovative software and services with next-generation storage and server products to help increase business efficiency and maximize your most valuable resources - people, time and money.
Speaker - Terry Schroeder, Product Technology Strategist, Dell Inc.
Green IT Exhibitors
3 | A | B | C | D | E | F | G | H | J | K | L | M | N | O | P | Q | R | S | T | U | V | W
Click on a column header to re-sort the exhibitor list:
Click on a column header to re-sort the exhibitor list:
| Company  ▾ | Booth |
|---|---|
| ER127, 2119 |
| 1367 |
| 902 |
| 2256 |
| 633 |
| 363 |
| 338 |
| 1175 |
| Surf C, 1127 |
| 1343 |
| 1668 |
| 839 |
| 759 |
| 2160 |
| 2454 |
| 1006 |
| 2056 |
| 675 |
| Reef D, 1931 |
| 1008 |
| 2612 |
| 2611 |
| 1659 |
| 659 |
| 1319 |
| 2011 |
| 2550 |
| 1951 |
| 1169 |
| ER2818, Admirals Boardroom |
| ER2006, 2307 |
| 1014 |
| 802 |
| 1766 |
| 358 |
| 875, Pod 1 |
| 2157 |
| 2043 |
| 470 |
| 2319 |
| 808 |
| 1139 |
| 758 |
| 2447 |
| 2511 |
| 1250 |
| 2450 |
| 857 |
| 703 |
| 657 |
| 463 |
| 2430 |
| 2635 |
| 969 |
| 1069 |
| 809 |
| 2219 |
| 1057 |
| 354 |
| ER131 |
| 850 |
| 2519 |




