| Tuesday, April 29 |
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| 2:00 pm–3:15 pm |
Conference Sessions
 A Guide to Data Center Conservation (Location: Lagoon D) What can I do, put solar panels on the roof? Many data-center managers would like to "go green," but they don't know where to start. This session looks at the data center, identifying areas of waste and inefficiency. Often, the simplest and cheapest solutions are the most effective. An inefficient data center can waste 250kW to 300kW of energy from the generator room, lighting, environmentals, security system or fire-suppression system. These losses are not core to your operations, they don't support the servers or keep them running, don't keep them cool, don't process data and don't process storage. They just waste energy. Green starts with conservation. This session will provide practical and low cost advice to help you save energy and money. Speaker - Jack Pouchet, Director, Energy Initiatives, Green Grid/Emerson Network Power Jack Pouchet - Bio Jack Pouchet, BA, MBA Business Administration, Director Energy Initiatives for Emerson Network Power / Liebert is based in Southern California and works closely with major OEMs in the server market, large data center users, and leading mission critical engineering firms to help define, architect, and create opportunities for advanced power and cooling technologies that improve day-to-day operational efficiencies. Jack brings over twenty years of related OEM power supply, power generation, distribution, and power product sales and marketing experience to Emerson Network Power giving him a unique end-to-end perspective of the entire AC and DC power path. An active member of several industry and sustainability associations including The Green Grid and the Union of Concerned Scientists, Jack is frequently engaged with Federal and State agencies in research and legislation centered on alternative / renewable energy as well as energy efficiency including support of the EPA in their report to Congress on data center operations under H.R. 5646. As a scientist/inventor Jack has corporate IP and patent submittals in place for alternative/renewable energy components, systems, and architectures specifically addressing the IT, networking, data center, and electric utility markets.
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| 3:45 pm–4:45 pm |
Conference Sessions
Green Data Center: The IT Industry's Energy Efficiency Initiative (Location: Lagoon D) In this presentation we will discuss the findings of a recent study from the Lawrence Berkeley Laboratories about the billions of dollars spent annually in energy costs to power servers, cooling and auxiliary infrastructure equipment. This session also will outline issues relating to energy efficient technology and environmental stewardship in the data center.
Speaker - Larry Vertal, Senior Strategist, AMD Lawrence Vertal brings more than 20 years of operational management, strategic relations, corporate governance, and marketing experience to his role as Senior Strategist for AMD. In this role, Mr. Vertal is responsible for both the strategy and execution of selected corporate and commercial initiatives. Mr. Vertal has more than two decades of operational management, strategic relations, corporate governance and marketing experience with technology companies. His range of success spans from startups to Fortune 100 corporations. He has served on the board of directors of The Green Grid consortium since its founding. Mr. Vertal was named by InformationWeek as one of the 15 Innovators & Influencers for 2008. Prior to joining AMD, Mr. Vertal was vice president of marketing for Conita Technologies. While at AST Research he was responsible for the multiprocessor systems business and served as worldwide representative of the executive office. At MAI Systems, Mr. Vertal oversaw development and marketing of four generations of parallel processing systems. Vertal was also the founder of Condor Data and a founding partner of Apollo Enterprise Solutions, LLC Mr. Vertal holds a bachelors degree in Bacteriology with a minor in Philosophy from California State University, Los Angeles followed by graduate research in Chemistry focused on paramagnetic resonance.
| | Wednesday, April 30 |
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| 10:15 am–11:15 am |
Conference Sessions
"Green" Storage (Location: Breakers B) The next few years will bring widespread awareness of the environments impacts (especially energy costs) associated with data storage. Already several regulations and initiatives (e.g. ROHS, WEEE, and Energy Star) affect manufacturers of storage components or computers. There are also some innovative storage technologies especially targeted towards energy conservation including MAID, along with the well-known alternatives of removable storage (tape and optical). Several vendors have also begun to offer data on power use, energy consumption and cooling loads in response to competitive pressures from other vendors and customers. Some vendors and consultants are offering energy modeling as part of their TCO analysis, either for competitive reasons or as part of their professional services portfolio. This presentation will quickly review basic engineering topics relevant to understanding "Green", including stuff you may have successfully avoided, such as environmental chemistry, thermodynamics, energy vs. power, and computational and storage density and the resulting energy and cooling issues. Conceptual models sufficient to understand or even develop energy budgets will be taught. All of this will converge on a basic model for TCO that includes energy modeling. This session has been brought to you by the SNIA Green Storage Initiative.
Speaker - SW Worth, Senior Standards Program Manager, Microsoft Corporation
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| 2:00 pm–3:15 pm |
Conference Sessions
Virtualization: The Best Initiative to Alleviate the Power Crisis in the Data Center (Location: Lagoon D) With average CPU utilization hovering in the single digits, most data centers are spending thousands of dollars to power systems that are idle. This session outlines how organizations can use virtualization to significantly increase utilization and reduce power consumption through consolidation and dynamic resource and power management. You may not control a power plant or national policy, but you control your data center. This session shows you how you can make a positive impact on the environment, while cutting costs for your company.
Speaker - Jake Seitz, Enterprise Architecture Group, The First American Corporation
Speaker - John Gilmartin, Product Marketing Manager, VMware
| | Thursday, May 1 |
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| 11:30 am–12:30 pm |
Conference Sessions
Deploying a Green IP Telephony Network (Location: Lagoon F) "Green" networks are a hot topic, and saving on power costs is a corporate mandate at many enterprises. And many aspects of an IP Telephony deployment offer unique challenges in this area. For example, many enterprises are already unaware of the powering costs for their wiring closets, and these costs are likely to increase as an enterprise is required to deploy power over Ethernet into each of its wiring closets. This session will help you locate the new power pain points that you will encounter as you roll out voice over IP ubiquitously.
Moderator - David Yedwab, Partner, Market Strategy and Analytics Partners
Speaker - Domenic Alcaro, Director of Schneider Electric Critical Power and Cooling Services, APC, A Schneider Electric Company
Speaker - Harpreet Chadha, Senior Director of Product Management, Extreme Networks Harpreet Chadha is a senior director of product management at Extreme Networks, where he oversees product development of scalable Ethernet switching solutions that help enterprises and carriers build intelligent, cost-effective networks. Prior to Extreme Networks, Chadha was senior principal engineer and product manager at CoSine Communications, where he built and marketed an IP Switch that featured unprecedented scale of virtual routers, firewalls and encryption services. Prior to CoSine, he was a senior developer and architect for network planning tools at Make Systems (later acquired by OPNET), and storage systems at Alphatronix Inc (later acquired by Auspex). Chadha graduated from IIT Roorkee, India, and holds a Masters Degree and Doctorate from North Carolina State University.
Speaker - Simon Gwatkin, VP, Strategic Marketing, Mitel
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