Conference: Green IT Track
Awareness for Green IT is increasing, driven by corporate-wide greening efforts, as well as practical IT concerns such as running out of space, power or budget. As a result, IT professionals are tasked to formulate and enact their Green IT strategy to harvest the environmental and financial benefits of becoming more eco-conscious. This track offers both a strategic view of Green IT into the future, but also practical steps IT professionals can take to move from Green IT awareness to action.
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Conference Sessions
 The Rise of the Green Enterprise: What is IT's Role? (Location: Breakers B)Leading organizations are reevaluating their value chain through a green lens to mitigate risk, reduce costs and increase revenues to ultimately deliver shareholder value. To determine IT's role in the "Green Enterprise," IT leadership needs to get up to speed on what the Green Enterprise is and its motivations. This session will introduce the "Green Enterprise" concept, discuss the heightened expectations of IT and offer practical steps for IT leadership to enable more green business behaviors; not just greener IT. Moderator - Doug Washburn, Analyst, Infrastructure & Operations, Forrester Research
Doug serves IT Infrastructure & Operations professionals, primarily focusing on green IT, green business, and IT leadership skills. His research helps IT executives successfully approach green IT, determine strategy, and then move from green IT awareness to action. Previously at Forrester, Doug was the global council manager and senior advisor for the Forrester Leadership Boards IT Infrastructure & Operations Council, a best practice community for senior IT executives in $1 billion-plus organizations. In this role, Doug regularly advised clients on Green IT strategy and practices. Additionally, Doug was also an advisor on the Forrester Leadership Boards Enterprise Architecture Council. Prior to Forrester, Doug was a VP of strategy and business development for Red Oxygen, a wireless communications startup, and living and working in Australia and France. In addition, Doug co-created CU Networks, a computer networking and servicing startup serving the students of the University of Colorado at Boulder. Doug holds a B.S. in finance from University of Colorado at Boulder and was awarded the Undergraduate Certificate in Entrepreneurial Excellence. Speaker - Anthony Rydell, Deloitte, Manager, Corporate Responsibility and Sustainability, Enterprise Risk
Anthony Rydell is currently part of Deloitte Consulting LLP's Enterprise Sustainability leadership group. As the national program manager for Green IT initiatives, a primary focus is on providing services that leverage the IT organization to minimize carbon footprints, drive cost reduction, and lower energy utilization. As co-author of "Green IT: The Fast-track to Enterprise Sustainability," he wrote one of the first papers championing the use of IT to jump-start companies on the path to environmental sustainability. A creative IT executive with broad experience in technology management and enterprise architecture, Anthony has experience across industries, specializing in Technology/Media and Financial Services. | |||||
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Conference Sessions
Green Storage: The "Envy" of the Data Center (Location: Breakers I)The next few years will bring widespread awareness of the environment's impact—especially energy costs—associated with data storage. Already several regulations and initiatives—for example, restriction of hazardous substances (ROHS), waste from electrical and electronic equipment (WEEE) and Energy Star—affect manufacturers of storage components or computers. There are also some innovative storage technologies especially targeted towards energy conservation including a massive array of idle disks (MAID), along with the well-known alternatives of removable storage like tape and optical. Several vendors have also begun to offer data on power use, energy consumption and cooling loads in response to competitive pressures from other vendors and customers. Some vendors and consultants are offering energy modeling as part of their total cost of ownership (TCO) analysis, either for competitive reasons or as part of their professional services portfolio. This presentation will quickly review basic engineering topics relevant to understanding "Green," including stuff you may have successfully avoided, such as environmental chemistry; thermodynamics; energy vs. power; and computational and storage density, as well as the resulting energy and cooling issues. Conceptual models sufficient to understand or even develop energy budgets will be taught. All of this will converge on a basic model for TCO that includes energy modeling. This session has been brought to you by the SNIA Green Storage Initiative. Speaker - SW Worth, Senior Standards Program Manager, Microsoft
MBX Conference Sessions
Going Mobile, Going Green (Location: Lagoon J)With both increasing energy costs and greater demand for mobile computing and communications power, it's never been more important to examine the environmental impacts of mobile IT. Fortunately, advances in basic chip technologies, system architecture, engineering design, wireless protocols and power management are helping to limit demand for power (with the added bonus of longer run times between charges), while advances in battery technologies and innovations like supercapacitors and energy harvesting are yielding greater supply. This session will examine these capabilities in detail, and help you create a checklist to make sure your mobile technologies deliver the most performance with the least energy possible. Moderator - Craig Mathias, Principal, Farpoint Group
Craig J. Mathias is a Principal with Farpoint Group, a wireless and mobile advisory firm based in Ashland, MA. The company works with manufacturers, network operators, enterprises, and the financial community in technology assessment and analysis, strategy development, product specification and design, product marketing, program management, education and training, and the integration of emerging technologies into new and existing business operations, across a broad range of markets and applications. Craig is an internationally-recognized expert on wireless communications and mobile computing technologies, and has published numerous technical and overview articles on a variety of topics. He is a well-known industry analyst and frequent speaker at industry conferences and trade shows, and is currently a member of the Advisory Boards for the Interop (Las Vegas and New York) and Mobile Internet World conferences. He is also the program chair for the Mobile Business Expo (MBX) conferences. He serves as a monthly columnist for SearchMobileComputing.com and Computerworld.com, and ardent blogger ("Nearpoints") for networkworld.com. Craig holds an Sc.B. degree in Applied Mathematics/Computer Science from Brown University. Speaker - Bill McFarland, CTO, Atheros Communications
Bill.McFarland joined Atheros Communications in 1999. He was promoted to Director of Algorithms and Architecture in 2000. In this role he led a team developing digital signal processing algorithms, defined radio and digital architectures, and represented Atheros in regulatory and standardization efforts. In October 2004, Bill became Chief Technical Officer of Atheros. In this role, he manages a team investigating new technologies and product opportunities. Prior to joining Atheros, Bill spent 14 years at the Hewlett Packard Research Lab designing analog ICs for high speed digital test equipment, fiber optic communications links, and wireless communications. In 1993 Bill became manager of the integrated radio research group, where he led the creation of one of the worlds first integrated CMOS radios. Bill has published over 35 papers, and holds over 40 patents. Bill received a B.S. in Electrical Engineering from Stanford University in 1983, and a M.S. in Electrical Engineering from the University of California, Berkeley, in 1985 Speaker - Dave Kelf, President and CEO, Sigmatix
Kelf possesses 25 years of successful technology business and engineering experience, and has held multiple, senior roles in large and small corporations. Commencing his career in communications and DSP engineering roles at Plessey and Nortel, Kelf moved into business oriented positions at companies including Cadence Design Systems, Synopsys, Novas Software (now Springsoft) and startup Co-Design Automation. He has driven significant product line introductions and major industry initiatives. Kelf holds an MSc in microelectronic engineering, and an MBA. Speaker - Fanny Mlinarsky, President, Octoscope
Fanny Mlinarsky is President of octoScope, a wireless communications consulting firm focusing on WiMAX and LTE technologies. She has 26 years of experience developing data communication and test products. At the start of her career she designed Ethernet and RF modems, technologies that resulted in the Cable modem used today for broadband access. As VP of Engineering at Scope Communications (now Agilent), Fanny and her team developed network test equipment. For the past 8 years Fanny has been focusing on the wireless communications product development and deployments. In 2001 she founded Azimuth Systems, the leading wireless test equipment vendor focusing on Wi-Fi, WiMAX and LTE. Through her work on wireless test equipment Fanny has become an expert at wireless performance requirements for a variety of applications, including data, voice and video. She founded the IEEE802.11 test committee that worked on the standard for performance test. Her expertise spans RF, PHY, MAC, transport and application layers. Fanny frequently publishes articles on wireless communications and participates in industry standards development and conferences. Speaker - J. Pierre Mars, VP of Applications Engineering, CAP-XX Pty Ltd.
Pierre has over 25 years of hardware and embedded software design experience. He is a published authority on power management architectures for mobile, space-constrained electronics devices, and he jointly holds three patents on supercapacitor applications. At CAP-XX, he is responsible for developing supercapacitor applications, circuit designs, and models for circuit designers. Prior to CAP-XX, he held senior technical positions with Racal Defence Electronics, Chubb Electronic Security, CAE Pty Ltd which designs flight simulators, and Honeywell Industrial Control. Mr. Mars has a B.E. Electrical (1st class hons), M. Eng. Sc. from the University of NSW, Australia, and an MBA from INSEAD, France. He is a member of the IEEE. | |||||
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Conference Sessions
Green IT Outside Of the Data Center: PCs, Office Peripherals and Beyond (Location: Breakers B)While the data center often receives much of the Green IT spotlight, tremendous value is being left on the table by overlooking PCs and office peripherals. In fact, The Climate Group estimates that PCs and related peripherals consume close to three times the amount of energy and related CO2 emissions as the data center. This does include the green value from collaboration tools such as video conferencing, virtual meeting and work-from-home technologies. To help IT professionals expand their scope of Green IT, this session will introduce greening strategies beyond the data center. Speaker - Greg Kovich, Director of Education Practice, Alcatel Lucent
Greg Kovich brings 20 years of experience in information technology to his position as Senior Account Director at Alcatel-Lucent. In this role, Mr. Kovich serves as a business development specialist for the higher education and K-12 market in North America, working closely with education customers to more closely align Alcatel-Lucent's product portfolio to their needs. Prior to the merger of Alcatel and Lucent Technologies, Mr. Kovich was the Product Marketing Manager in Alcatel's Enterprise Solutions division. Greg Kovich holds a bachelor of arts degree in accounting from Indiana University. Wednesday, May 20 | | ||||
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Conference Sessions
The Green Data Center: Your Playbook of Eco-Strategies for Today and Tomorrow (Location: Breakers B)The green data center strategy is to maximize current facility, infrastructure and IT investments, coupled with energy conservation tactics. Unfortunately, data centers are not static and the business's insatiable demand for IT services will eventually force you to buy new - whether it be it a new server or storage array, or a new chiller or entire facility. To maximize the green data center's value, this session will present data center managers with strategies to generate both eco and economic benefits today and into the future. Moderator - Doug Washburn, Analyst, Infrastructure & Operations, Forrester Research
Doug serves IT Infrastructure & Operations professionals, primarily focusing on green IT, green business, and IT leadership skills. His research helps IT executives successfully approach green IT, determine strategy, and then move from green IT awareness to action. Previously at Forrester, Doug was the global council manager and senior advisor for the Forrester Leadership Boards IT Infrastructure & Operations Council, a best practice community for senior IT executives in $1 billion-plus organizations. In this role, Doug regularly advised clients on Green IT strategy and practices. Additionally, Doug was also an advisor on the Forrester Leadership Boards Enterprise Architecture Council. Prior to Forrester, Doug was a VP of strategy and business development for Red Oxygen, a wireless communications startup, and living and working in Australia and France. In addition, Doug co-created CU Networks, a computer networking and servicing startup serving the students of the University of Colorado at Boulder. Doug holds a B.S. in finance from University of Colorado at Boulder and was awarded the Undergraduate Certificate in Entrepreneurial Excellence. Speaker - Brad Minnis, CPP, Director of Environmental, Health, Safety & Security, Juniper Networks, Inc.
Brad Minnis is responsible for the development, implementation, operation and management of Juniper's worldwide EHS programs. His leadership emphasizes prevention and early intervention and programs under his guidance have received recognition and awards from organizations such as the Environmental Protection Agency. Minnis has been with Juniper since 2001; his 25 years of international security and EHS experience includes similar senior positions at 3Com and National Semiconductor. Before becoming an EHS professional, Minnis served 10 years in the U.S. Navy. He holds certificates in Occupational and Environmental Safety and Health from University of Connecticut, and continues studies in these areas. Speaker - John Engates, CTO, Rackspace
John Engates joined Rackspace in August of 2000 and currently serves as Chief Technology Officer . As Chief Technology Officer, John Engates brings deep technology expertise to the company working closely with customers to develop customized hosting solutions to optimize their applications. Engates also collaborates with the R&D teams to evaluate new technologies and develop industry leading service level agreements to better serve Rackspace's customers. Engates has worked in several areas of Rackspace including Operations, Professional Services and Customer Care. Most recently, Engates has been responsible for managing the ongoing development of Rackspace's Intensive segment. Engates was one of the leading forces behind Rackspace's Microsoft Gold Certification. Engates joined Rackspace in 2000. In 2002, Engates led the launch of Rackspace's highest service level division, serving customers such as Hershey's, Miller Brewing and Hawaiian Airlines. In 1995, Engates co-founded Internet Direct, one of the oldest and largest Internet service providers in Texas and one of the first companies to bring the Internet to the public. Engates is a graduate of the University of Texas at San Antonio and holds a B.B.A. in Accounting. Speaker - Tom Raftery, Lead Analyst, Green Monk
Tom Raftery is lead analyst of GreenMonk, the Energy and Sustainability practice of industry analyst firm RedMonk. As such, Tom leads the research into all aspects of energy, Green IT and Sustainability. Tom is also director and co-founder of Cork Internet eXchange, a hyper energy-efficient data center based in Cork, Ireland. Having co-founded and risen to CTO in a number of IT companies, Tom has a very strong tech background. Having helped design and build out Cork Internet eXchange - a hyper energy-efficient data center, Tom has demonstrated his commitment to and expertise in energy efficiency. Tom speaks regularly at international conferences on Energy and Sustainability, blogs at GreenMonk.net and is on Twitter at twitter.com/tomraftery. Speaker - William Kosik, Principal, Green Business Technology Director, HP Critical Facilities Services, delivered by EYP
Bill is a Principal and the Green Business Technology (BT) Director for HP's Critical Facilities Services. Kosik is a licensed professional engineer, LEED Accredited Professional, and a Certified Energy Manager. As the Green BT Director, he is responsible for research, development, and implementation of sustainable, energy-efficient, and environmentally responsible design strategies for data centers, specifically focusing on the integration of power/cooling, ICT systems, and operations and control software. Also an expert on high-performance computing, Kosik is also collaborating with multiple Super Computing 500 clients, developing innovative design strategies for scalable, energy efficient cooling in ultra- high density environments. Among Kosik's 50+ articles and speaking engagements are presentations to AFCOM, the American Institute of Architects, ASHRAE, Data Center Dynamics, Hollywood Goes Green, IFMA, Labs21, NeoCon, ULI and 7x24, as well as articles in the ASHRAE Journal, Energy & Power Management magazine, Building Operations Management, Engineered Systems, Consulting Specifying Engineer, Pure Power, R&D Magazine, and Zero Downtime magazine. Kosik has presented at multiple USGBC conferences, as well as at the World Forum for Building Innovation in the UK and the Sustainable Buildings Conference in Finland. He also worked with the city of Chicago in developing city-specific environmental criteria. Kosik is on the editorial advisory board for Consulting Specifying Engineer magazine and is currently consulting on a new program sponsored by the California Energy Commission defining environmental performance criteria for data centers. He is also the co-developer of the upcoming ASHRAE publication, Green Tips for Data Centers. His most current initiative is with the U.S. Department of Energy to develop a new program for certifying data center energy specialists, where he sits on the steering committee. | |||||
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Conference Sessions
Retrofitting Today's Data Center for Better Capacity and Efficiency (Location: Breakers B)While data centers are expected to last approximately 25 to 30 years, you need to periodically refresh your environmental gear for better capacity. Why? Modern hardware, such as blade servers, is continually demanding more power and cooling capacity—likely beyond your current capabilities. But before you start making capital improvements, have you squeezed all the efficiency out of your existing equipment? This session will identify efficiency tactics that data center managers can employ today to defer major data center facility investments. Speaker - Jack Pouchet, Director, Energy Initiatives, Emerson Power Network
Jack Pouchet, BA, MBA Business Administration, Director Energy Initiatives for Emerson Network Power / Liebert is based in Southern California and works closely with major OEMs in the server market, large data center users, and leading mission critical engineering firms to help define, architect, and create opportunities for advanced power and cooling technologies that improve day-to-day operational efficiencies. Jack brings over twenty years of related OEM power supply, power generation, distribution, and power product sales and marketing experience to Emerson Network Power giving him a unique end-to-end perspective of the entire AC and DC power path. An active member of several industry and sustainability associations including The Green Grid and the Union of Concerned Scientists, Jack is frequently engaged with Federal and State agencies in research and legislation centered on alternative / renewable energy as well as energy efficiency including support of the EPA in their report to Congress on data center operations under H.R. 5646. As a scientist/inventor Jack has corporate IP and patents pending for alternative/renewable energy components, systems, and architectures specifically addressing the IT, networking, data center, and electric utility markets. | |||||
