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Enterprise Cloud Summit - Cloud Platforms

Instructor:
Alistair Croll
Founder,
BitCurrent

Sunday, May 6th, 2012, 8:30am - 4:30pm

Cloud computing isn't about managing boxes more efficiently, it's about making the organization more effective. While early cloud adoption has focused on Infrastructure as a Service (IaaS), tomorrow's clouds will hide the boxes. Instead, they'll make it easy for developers to create powerful applications quickly, by wrapping applications in services. Tomorrow, IT doesn't run machines—it manages platforms, both public and private.

Too soon? Consider that Amazon Web Services has roughly 25 products, but only one (EC2) is about virtual machines. Then consider that Microsoft, Google, Salesforce, Dell, VMWare, Joyent, Red Hat, and many others have Platform as a Service (PaaS) products available today. And that many of those run on both private and public infrastructure. Like it or not, PaaS is already big news, and it will fundamentally change the role of IT in an organization.

Your career as an IT professional depends on your ability to turn efficiently-managed infrastructure into a suite of tools that make the business better. Whether you're deploying development environments in your data center, or moving workloads around the globe, you need to move from boxes to platforms. The ECS platform day is the place to understand this move up the stack and out into the public cloud, along with the opportunities and risks that such cloud platforms present.

Who it's for

Developers considering where to build their next application
IT operators who want to understand how to launch, manage, and move workloads across public and private infrastructure
Architects who need to tune their infrastructure for greater uptime, faster performance, and lower cost
IT professionals plotting their infrastructure and platform strategy
Analysts and industry insiders hoping to understand and profit from on-demand computing
Anyone who wants to make their business more agile.

What they’ll learn

Some of the topics we’ll cover include:

The state of public cloud platforms today
How to survive the shift from boxes to services, and from infrastructure to platforms

Sunday

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Sunday, May 6
8:45 AM–9:00 AM Penetrating the Cloud -- Opportunities & Challenges for Business Location: Room 7 Fifty-six percent of organizations say that their investment in cloud computing will increase by ten percent or more over the next 12 months, according to new research from the Computing Technology Industry Association. In this session attendees will learn how organizations are changing their views on the cloud following early experimentation and hear about the changes taking place in public/private adoption and usage between IaaS/PaaS/SaaS. This session will help develop your understanding of statistics on the growth of the cloud market, based on CompTIA research and other industry sources, where cloud is heading; benefits companies are realizing from cloud computing; and challenges to overcome in cloud adoption. Speaker - Seth Robinson, Director, Tech Analysis, CompTIA Seth Robinson is director of Technology Analysis for the Computing Technology Industry Association. Before joining CompTIA, Seth worked in processor development at IBM. He was part of the team that worked on the chips used in Micosoft's Xbox360 video game conosle, as well as the Nintendo Wii, and Sony PS3.
9:20 AM–9:30 AM The Hidden Costs of Clouds Location: Room 7 Speaker - Mat Ellis, Founder & CEO, Cloudability
9:30 AM–9:45 AM Why Open Clouds are Working Location: Room 7 Started in July 2010, the OpenStack cloud computing platform has achieved what it set out to: provide a legitimate third cloud ecosystem to balance AWS and VMware. More than 130 companies have joined the movement (as of October 2011), including an impressive list of heavyweights and venture-funded startups. The movement’s pace of expansion, release cycles, and project launches suggests that the market has embraced OpenStack as a fully legitimate participant in cloud’s transformation of the IT landscape. Speaker - Randy Bias, Co-Founder and CTO, Cloudscaling Randy is the expert cloud providers like VMware, EngineYard, Internap, and GoGrid consult when they need help. His cloud strategy consulting firm, Cloudscaling, advises Fortune 500 companies like Kaiser Permanente with their internal cloud initiatives. He has driven innovations in infrastructure, IT, Operations, and 24×7 service delivery since 1990. He was the technical visionary on the executive team of GoGrid & ServePath, a major cloud computing provider. Prior to GoGrid, he built the world's first multi-cloud, multi-platform cloud management framework at CloudScale Networks, Inc. Randy is recognized as one of the top cloud bloggers and twitterers. The Cloudscaling blog has tens of thousands of page views every month. In addition to his contributions as a top cloud blogger, Randy's open licensing of the GoGrid API inspired many others to open license their cloud APIs including Sun Microsystems, Rackspace Cloud, and VMware's vCloud.
10:15 AM–10:30 AM Break Location: Room 7
10:30 AM–10:45 AM Enterprise Cloud and Next Generation IT Sourcing: CIO perspectives Location: Room 7 The Cloud is starting to drive significant disruption in the IT outsourcing (ITO) and managed services markets. Enterprise CIOs dissatisfied with their traditional service providers are actively seeking to ways to ‘move out’ to the public cloud, and ‘move up’ to provide next generation platforms and services. In this session we’ll share global trends and case examples of enterprise CIOs who are actively moving their organizations away from traditional managed services and IT outsourcing to next generation, cloud-enabled delivery models. Speaker - Scott Bils, Partner, Everest Group Scott leads the Next Generation IT practice group at Everest Group.He is a serial entrepreneur, including cloud startup Conformity, where he was the founding CEO. His other startup experiences include Scalable Software, Troux Technologies, and Trilogy SoftwareEarlier, Scott co-led McKinsey’s Midwest High Tech/Telco Practice.Scott is a past speaker at Interop, Under the Radar, SaaS University, and TechAmerica, among others. He created and launched the Enterprise SaaS Working Group and is a frequent writer/blogger on cloud computing topics as it relates to the transformation of enterprise IT.
10:45 AM–11:00 AM A Tale of Two Clouds: The One in Your Data Center and the One in Your Pocket Location: Room 7 Most CIOs are focused on their "private cloud", but there's another kind of cloud that is shaking the foundations of IT in a much more profound way – the "cloud in your pocket". The cloud in your pocket is the one that runs apps on your smartphone or tablet. Ominously for the enterprise though, employees use new mobile devices for enterprise tasks, resulting in security risk. This talk will look at the infrastructural requirements to deliver both kinds of clouds, and propose a way for IT to adopt cloud computing safely, securely and cost effectively. Speaker - Simon Crosby, CTO, Bromium Simon Crosby is CTO at Bromium, Inc. Formerly he was CTO for Data Center & Cloud, at Citrix Systems, and was founder and CTO of XenSource. Before XenSource, Simon was a principal engineer at Intel where he led strategic research in distributed autonomic computing, platform security and trust. He was the founder of CPlane Inc., a network optimization software vendor, where he held a variety of executive roles. Prior to CPlane, Simon was a tenured faculty member at the University of Cambridge, UK, where he led research on network performance and control, and multimedia operating systems. He is author of over 35 research papers and patents on a number of datacenter and networking topics including security, network and server virtualization, resource optimization and performance. In 2007, Simon was awarded a coveted spot as one of InfoWorld's Top 25 CTOs.
11:45 AM–12:00 PM Reaching Higher Ground in the Enterprise Data Flood Location: Room 7 Recent waves of innovation have unleashed a flood of data into the enterprise. In search of higher ground, enterprises are turning to developers for ways to better use and monetize this data. Luminary on APIs and Digital Strategist, Laura Merling, explores how enterprises must use their data infrastructure to establish a platform on which developers can create new services and deliver them to market. By implementing a platform model, enterprises are able to centralize data relationships and allow for improved analysis and access by developers. The result will find enterprises creating and engaging in new business models and unlocking increased revenue opportunities. Speaker - Laura Merling, SVP Platform and Strategy, Alcatel-Lucent Laura Merling, SVP Applications Enablement Business Unit. Laura currently leads strategy and execution for Alcatel-Lucent's companywide push to transform the network into an application platform for service providers, enterprises and developers. Laura has spent 20 years in high tech product management, marketing and business development. She was most recently VP of Marketing and Business Development at Mashery, one of the earliest entrants in the Cloud and API Management infrastructure industry. Previously, In her role as CEO at the Software Development Forum, the leading non-profit in the United States for technology entrepreneurship; her organization assisted thousands of entrepreneurs in defining business plans and raising over $100 million in venture funding. She has also lead product teams for the Sybase App Server, Powerbuilder Development Tools, and the Intershop E-Commerce Platform. Before joining the high tech community, Laura was involved in technology transformation projects at Ford Motor Company and Pepsi-Cola.
12:00 PM–12:45 PM Lunch Location: Room 7
12:45 PM–3:00 PM Harmonizing the Cloud: A Policy Roadmap to Grow the Global Cloud Market Location: Room 7 The data flows inherent in cloud computing are global, yet laws governing the data are local. So which country’s policies apply to which data in which circumstances? And what happens when countries erect legal barriers, or otherwise tip the playing field to favor domestic service providers? It is widely known that a patchwork of international policies creates barriers to the growth of the cloud. But Business Software Alliance President and CEO Robert Holleyman has developed a roadmap for promoting a truly global cloud market by harmonizing rules on tricky issues such as cross-border data flows, privacy, and security. Speaker - Robert Holleyman, President and CEO, Business Software Alliance As President and CEO of the Business Software Alliance since 1990, Robert Holleyman has long been the chief global advocate for the software industry. During his tenure as head of BSA, the industry has grown more than fivefold; its annual sales now exceed $310 billion, making it the world’s largest copyright industry. In the same period, Holleyman has expanded BSA’s operations from six countries to more than 80. He leads the most successful anti-piracy program in the history of any industry, driving down software piracy rates in markets around the world. Named one of the 50 most influential people in the intellectual property world, Holleyman was instrumental in putting into place the global policy framework that protects software under copyright law. He worked through the global trading system to build consensus for the World Trade Organization’s agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS), which recognizes computer programs as protected works and requires member nations to actively enforce those rights. Holleyman is leading industry efforts to establish a legal framework for cloud-computing technologies to flourish. He also was an early proponent for policies that promote widespread deployment of security technologies to build public trust and confidence in cyberspace.
1:00 PM–1:15 PM Develop, Deploy, Scale Location: Room 7 Several analysts have predicted that 2012 is the year of Platform As A Service, where companies will transition their applications to PaaS platforms. And why not? PaaS promises faster-time-to-market by allowing developers to focus on things they know best and letting the providers worry about infrastructure operations. But operating in a cloud environment is different from traditional in-house deployment. Developers and architects must understand and embrace the differences before they can develop, deploy and scale applications with just a few clicks. In this session, we'll look at the opportunities—and challenges—that cloud platforms represent for enterprises. Speaker - Seema Jahani, Director, Product Management, enStratus Seema is the Director of Product Management at enStratus Networks Inc and has over ten years of experience in enterprise software development. Additionally, she leads the Technical Special Interest Group for the Cloud Network of Women non-profit organization and writes for CloudAve. Prior to joining enStratus Seema was a cloud computing strategist at IBM and was responsible for competitive product, pricing, messaging and sales strategy. Seema holds an MBA from Duke University’s Fuqua School of Business, an MS in Computer Science from North Carolina State University and a BE in Computer Engineering from University of Mumbai.
1:15 PM–1:30 PM Intellectual Property and the Cloud - 2011 in Review Location: Room 7 This session will cover some of the significant Intellectual Property ("IP") developments over the past year and their practical impacts on cloud related business activities, including an introduction to the 2011 Leahy-Smith America Invents Act and recent significant copyright caselaw. Further, there will be a discussion of best practices in protecting cloud-related innovation. Speaker - Nolan Goldberg, Attorney, Proskauer LLP Nolan M. Goldberg is an IP & Technology Counsel in Proskauer's Litigation & Dispute Resolution Department and a member of the Patent Law Group, resident in the New York office. As an intellectual property litigator, his practice focuses on patent and trade secret litigation and counseling. As a founding member of the Litigation Department's Electronic Discovery Task Force, Mr. Goldberg is often called upon to develop e-discovery strategies to be used in all types of litigations, with a particular focus on managing the overall burden and cost of the electronic discovery process and obtaining often overlooked electronic evidence, including computer forensics. Mr. Goldberg's complete professional bio can be found at http://www.proskauer.com/professionals/nolan-goldberg/
2:00 PM–2:20 PM From DevOps to NoOps: Devs Happy, Ops Not Location: Room 7 A couple of years ago building an application meant building the infrastructure to support the application. Typically this entailed installing a database, an app server and often a messaging server and email server; all tedious preamble for actually building an application. Now you have free access to these infrastructure services on the web, This session will explain the impact of cloud services on the IT landscape and how the roles of developers and operations are colliding. Speaker - Ross Mason, CTO and Founder, Mulesoft Ross Masson is the CTO and Founder of MuleSoft. He founded the open source Mule® project in 2003. Frustrated by integration "donkey work," he set out to create a new platform that emphasized ease of development and re-use of components. He started the Mule project to bring a modern approach, one of assembly, rather than repetitive coding, to developers worldwide. Now, with the MuleSoft team, Ross is taking these founding principles of dead-simple integration to the cloud with Mule iON, the world's first integration platform as a service (iPaaS). Ross holds a BS (Hons) in Computer Science from Bristol, UK and has been named in InformationWeek's Top 10 Innovators & Influencers and InfoWorld's Top 25 CTOs.
2:15 PM–2:30 PM Free-Market Cloud Computing: Avoiding Stalinist Failures in your Cloud Operating Model Location: Room 7 Many companies are approaching cloud computing projects as a technology problem and are neglecting the broad organizational change that is required to utilize the new technology to produce enterprise business value. That's because technology is easy and people are hard. But people have been successfully self-organizing into efficient working units forever, and we would do well to study what has worked in the past. A good example is the startling difference in results generated by free-market economic models versus Stalinist central planning. Interestingly, most IT departments seem to be run with more of a centralized, Stalinist model. Cloud computing presents an opportunity to change that model and to help drive tremendous amounts of free-market IT innovation in support of enterprise business value. In the process, we can more accurately predict demand for IT resources and provide high performance solutions to business unit users. Speaker - Dave Roberts, VP, Strategy & Marketing, ServiceMesh, Inc. Dave has two decades of experience in strategic product development. Prior to his current role as vice president of strategy and marketing at ServiceMesh, he held a similar role at open networking vendor Vyatta, where he crafted the marketing and communications strategy that positioned Vyatta as the leader in open networking. Prior to Vyatta, Mr. Roberts was the co-founder, CTO, and vice president of strategy at Inkra networks where he pioneered virtualized security and networking technology for utility and cloud computing. Roberts has authored 11 patents, three technical books, and numerous articles.
3:30 PM–3:45 PM Impact of Cloud Computing on Application Performance Monitoring Location: Room 7 As cloud-based services continue to increase complexity and affect application delivery, the paradigm of the five dimensions of APM has morphed. The lack of visibility created by cloud solutions has caused a shift in application monitoring technologies. These changes include an expanded vendor landscape and a rapidly growing APM ecosystem. Deployment models are also growing to include solutions for public cloud infrastructures. Speaker - Jonah Kowall, Research Director, Gartner Jonah Kowall is a research director in Gartner's IT Operations Research group. He focuses on application performance monitoring (APM), event correlation and analysis (ECA), network management systems (NMSs), network performance management (NPM), network configuration and change management (NCCM), and general system and infrastructure monitoring technologies. These technologies are the foundation of operations, and they exist to make incident, problem and change management possible for these teams.
4:00 PM–4:15 PM The Enterprise Cloud: Where Are We Really Location: Room 7 The hype surrounding the cloud has reached a fever pitch. For end-users, vendors and service providers, being able to separate hype from reality will be critical moving forward. Join InfoPro’s Sean Hackett, as he discusses how, on a global basis, change to the enterprise-ready cloud is progressing. During this session, Sean will present findings from hundreds of one-on-one interviews with IT decision makers from Global 2000 companies and lay out how the IT Infrastructure is evolving toward the use of internal and external cloud architectures. Speaker - Sean Hackett, Research Manager, The 451 Group Sean Hackett is Research Director Cloud Computing at The 451 Group. He has over a decade of experience as an IT industry analyst and consultant. During his career, he has closely tracked the evolution of the IT services industry. Prior to joining The 451 Group he worked at CA Inc, in the company's Corporate Planning and Strategy organization as a Senior Principal. In this role, he supported the company's executive leadership team and board of directors in identifying and investigating new strategic opportunities.Before CA, Hackett directed IDC's IT Outsourcing and Utility Computing research program, where he was at the vanguard in identifying the disruptive potential of the cloud service-delivery model. While at IDC, he was a frequent industry speaker on the changing dynamics of IT service delivery. Prior to IDC, he worked at Deloitte Consulting as a Senior Consultant in the firm's Outsourcing Advisory practice.
4:15 PM–4:30 PM Closing Remarks Location: Room 7 Speaker - Alistair Croll, Founder, BitCurrent Alistair is the principal analyst at BitCurrent; an executive at CloudOps; an advisor to various technology venture firms; the founder of the Bitnorth conference; and the founder of the Human 2.0 blog on emerging technologies. Prior to Bitcurrent, Alistair co-founded startup accelerator Rednod; web performance management firm Coradiant; and Networkshop, a research firm. He has also worked as a product manager for 3Com Corporation, Primary Access, and Eicon Technology. Alistair is the content chair for Cloud Connect, the industry's largest cloud computing event; the track chair for cloud computing and the Enterprise Cloud Summit at Interop; and the co-chair of O'Reilly Strata. Alistair is a frequent contributor to a range of technology publications. He has taught at industry conferences such as Web2Expo, IGT, Interop, Structure, Enterprise 2.0, Velocity, Mesh, and eMetrics. He is also the co-author of Web Operations (2010, O'Reilly), Complete Web Monitoring (2009, O'Reilly) and Managing Bandwidth: Deploying QOS in Enterprise Networks (1999, Prentice-Hall).
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