Conference: Enterprise 2.0 Track

This session provides a comprehensive overview of the opportunities for organizations to realize improved business performance in the areas of workplace performance, customer centricity, sales and marketing.

The focus will be on strategic business purpose and tactical process context to drive tangible returns, and will address your people, their processes and the tools they use to be more efficient.

Collaborative concepts and Enterprise 2.0 technologies can bring significant organizational performance acceleration opportunities to businesses. By strategically leveraging our social constructs to solve specific issues across broad workplace performance, and within discrete processes (i.e. sales and marketing operation, channel and supplier partnerships and customer engagement) businesses achieve tangible value in the form of increased revenue, cost efficiencies and reduced risk.

We will also address pitfalls and common misconceptions and provide an overview of the technology landscape from established  enterprise vendors to innovative new startups.

To date, technology analysts have quite properly focused on the social and business aspects of social software. And yet, social software tools (including collaboration suites, pure-play blog / wiki / social-networking products, and revamped portal products from major vendors) differ quite substantially in maturity, approach, and support. This session will share customer research from noted evaluation firm CMS Watch on leading social software technologies, and provide a framework for customers to evaluate the marketplace based on their own needs.