| Tuesday, May 19 |
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| 10:15 am–11:15 am |
Conference Sessions
 Application Performance Management (Location: Breakers E) Management used to be focused primarily on the availability of network devices, such as switches and routers. During the last few years, the focus of management has evolved to where it typically now includes the performance of both networks and applications. In this session, the panelists will describe the technologies and processes that IT organizations should implement to become more efficient at managing the infrastructure, while simultaneously becoming better at managing the performance of key applications. Moderator - Jim Metzler, Vice President, Ashton, Metzler & Associates Jim has a wide background in the IT industry. This includes being a software engineer, an engineering manager for high-speed data services for a major telco, a product manager for network hardware, a network manager at two Fortune 500 companies, and the principal of a consulting organization. In addition, Jim has created software tools for designing customer networks for a major IXC, and directed and performed market research at a major industry analyst firm.
Speaker - Doug Roberts, Business Development Director, Fluke Networks Doug Roberts is the Director of Business Development for Fluke Networks Performance Management Business. Doug has been a part of Fluke Networks since the company's founding, where he has shown a unique ability to communicate the complexities of IT infrastructure to all levels of an organization. Doug has worked as an IT professional for over 12 years. Most recently Doug has been instrumental in helping to build Fluke Networks Performance Management Business specific to next generation application performance. Doug holds a B.S. degree from Georgia College, and is presently pursuing an EMBA from Mercer University. In addition to his formal education Doug also holds a myriad of both technical and industry certifications, including: Cisco CCNP, PMG NetAnalyst, CNE, SCE, and Six Sigma.
Speaker - Matt Sherrod, Vice President, Product Management, NetQoS Inc Matt Sherrod is the Vice President of Product Management for NetQoS where he defines product direction and strategy for the company's innovative networking solutions. With more than 20 years of IT and networking experience, Matt has in-depth knowledge of his customers' experiences and needs. Over the last six years he has held a number of field and management positions at NetQoS. Prior to joining NetQoS, Matt worked as a Director of Communications for a Fortune 100 global enterprise, applying leading edge technologies to improve application delivery. Matt holds a B.S. degree in Applied Math, Computer Science and Statistics, and a M.S. degree in Management Information Systems from Texas A&M University.
Speaker - Paul Ellis, Senior Product Marketing Manger, Wily Technology Division, CA Paul Ellis, CA Wily Senior Marketing Manager for CA Wily Application Performance Management (APM) and SOA initiatives, has over 30 years of IT experience spanning a wide range of disciplines including world-wide marketing, product management, strategy and sales-related responsibility at companies like IBM, Amdahl / Fujitsu Software Group and Memorex. His background includes significant experience in infrastructure management software and on-demand applications, in addition to storage and communications hardware platforms. He has written articles and delivered presentations at industry conferences in the Americas, EMEA, and Asia Pacific linking business needs with technology solutions.
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| 11:30 am–12:30 pm |
Conference Sessions
A Comparison of WAN Optimization Controllers (Location: Breakers E) The vast majority of workers currently reside in branch offices and access applications over relatively low-speed and high-latency WAN. This use of the WAN causes many applications to perform badly. To mitigate the impact of the WAN on application performance, many vendors have developed a solution referred to as a WAN Optimization Controller (WOC). In this PowerPoint-free session, leading WOC vendors will be asked questions to identify the similarities and differences between their products.
Moderator - Jim Metzler, Vice President, Ashton, Metzler & Associates Jim has a wide background in the IT industry. This includes being a software engineer, an engineering manager for high-speed data services for a major telco, a product manager for network hardware, a network manager at two Fortune 500 companies, and the principal of a consulting organization. In addition, Jim has created software tools for designing customer networks for a major IXC, and directed and performed market research at a major industry analyst firm.
Speaker - Apurva Dave, Senior Director of Product Marketing, Riverbed Apurva Davé is the Senior Director of Product Marketing for Riverbed Technology. As part of the pioneering team in the WAN optimization, Apurva works closely with direct response marketing and creative services to deliver more effective, targeted lead generation through compelling content and efficient, scalable Marketing IT automation. Previously, he served as Director of Product Marketing for Fast Forward Networks and Inktomi. Areas of technology expertise include Wide-area Data Services, WAN optimization, application acceleration, content delivery, caching and streaming media. Apurva holds an MBA from the University of California, Berkeley, and an AB in Computer Science from Brown University.
Speaker - Kenneth Salchow, Senior Technical Marketing Manager, F5 Ken Salchow has been employed by F5 for the past nine years where he has served in several capacities, from field engineering, to security architect overlay, to technical marketing and evangelist. Ken has helped design and implement some of the most cutting-edge uses of F5 technology, written numerous articles and whitepapers and traveled the world in an effort to help F5 customers achieve their business goals through the use of F5 technology. Prior to F5, Ken was a principal member of the Best Buy, Inc. Internet Services Group which was responsible for the development of the retailing giant's eCommerce presence taking what was a single machine to one of the largest and most successful "clicks and mortar" implementations in the industry. In addition, he has owned and operated several small businesses including a consultancy, a boutique computer forensics shop and, with his wife, a burger and malt shop. Ken is, or has been a CNE, MSCE, CCNP, C|EH, CISSP, Network+, CCNP, holds a BS in Information Technology from the MN School of Business and is currently completing his MBA with a focus on IT management. He lives with his wife and children in Twin Cities Metro area of Minnesota.
Speaker - Mark Urban, Senior Director of Product Marketing, Blue Coat Mark Urban is the senior director of product marketing for Blue Coat's Application Delivery Network Infrastructure business. He has more than ten years of experience working with Fortune Global 500 enterprises and carriers to successfully navigate and implement advanced networking solutions for secure, high performance application delivery. Prior to joining Blue Coat, Urban was director of product marketing at Packeteer. Earlier, he worked in the enterprise networking group at FORE Systems/Marconi. Urban began his career at M&I Capital as an investment analyst. Later, he transitioned to the role of IT manager and moved the company to a networked infrastructure. Urban holds a B.S. in finance, investments and banking from the University of Wisconsin.
Speaker - Mark Weiner, Director, Data Center Solutions, Cisco Mark Weiner is Director of Market Management for Data Center Solutions at Cisco Systems, focusing on Cisco application delivery technologies. Previously, Weiner was Vice President of Marketing at NetDevices, a startup focused on next generation branch networking products, and Vice President of Marketing at NetScaler, a pioneer in application delivery products that was acquired by Citrix Systems. Earlier in his career, Weiner spent several years in the telecommunications sector, serving as Vice President of Marketing at Redback Networks and Director of Marketing at Juniper Networks. Weiner began his career in the networking market with management roles at early industry leaders Bay Networks and Ungermann-Bass. Mr. Weiner has a Masters in Business Administration Degree from Santa Clara University, where he is an advisory board member, and a Bachelors of Science Degree from the University of California, Berkeley.
Speaker - Peter Schmidt, CTO for North America, Ipanema
Speaker - Satya Vardharajan, Senior Product Marketing Manager, Access and Acceleration Group, Citrix Systems, Inc
| | Wednesday, May 20 |
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| 10:15 am–11:15 am |
Conference Sessions
How Networks Can Assist Application Delivery (Location: Breakers E) Historically, the way networks once assisted applications was by providing sufficient bandwidth. Recently, vendors have started to integrate functionality such as secure sockets layer (SSL) processing and WAN optimization into network devices. Now we are beginning to see a movement to provide application programming interfaces (APIs) directly to the switches' and routers' operating systems, and to also run portions of an application directly on switches and routers. The panelists at this session will discuss the spectrum of functionality that is being integrated into network devices, as well as the pros and cons of doing so.
Moderator - Jim Metzler, Vice President, Ashton, Metzler & Associates Jim has a wide background in the IT industry. This includes being a software engineer, an engineering manager for high-speed data services for a major telco, a product manager for network hardware, a network manager at two Fortune 500 companies, and the principal of a consulting organization. In addition, Jim has created software tools for designing customer networks for a major IXC, and directed and performed market research at a major industry analyst firm.
Speaker - Gary Hemminger, Director of Product Management, Brocade Gary Hemminger is Director of Product Management for the Application Delivery Controller products at Brocade. Gary has over 20 years of network experience, with development, systems engineering, product management, and marketing roles in the switching and routing, network management, application delivery, supercomputing & clustering space. Gary attended the University of California at Berkeley, where he graduated with distinction in general scholarship, with a BA in Computer Science. Gary also attended Stanford University, where he received an MS in Computer Science.
Speaker - Greg Smith, Senior Director Product Marketing, NetScaler Product Group, Citrix Systems, Inc
Speaker - Mark Leary, Senior Strategist, Cisco At Cisco Systems, Mark Leary formulates and executes market and business development activities as they relate to Cisco's Network Systems and Security solutions, including Cisco routers, switches, IOS software, security products, and network management systems. He also serves on Cisco's internal Green Team, where he works to solidify Cisco network systems solutions aimed at driving sustainable technology deployments and business practices. His responsibilities include driving the adoption and advancement of Cisco Network Systems technologies and products; providing business and technology guidance to Cisco customers and partners; and ensuring that Cisco Network Systems strategies, technologies, and products map to both existing and developing industry requirements. Prior to joining Cisco, Mr. Leary worked at ArrowPoint Communications where he established technology and marketing partnerships; provided guidance for company/product directions and marketing activities; and advised customers on the proper application of content-aware Web Switching. Before ArrowPoint, Mr. Leary spent 13 years with International Data Corporation (IDC) and held numerous positions, lastly, Vice President, Networking Industry Research & Consulting Practice. At IDC, he consulted with Fortune 500 companies; networking, computing system, and software suppliers; service providers, and the investment community. Mr. Leary received a Bachelor of Science degree in computer science, as well as an MBA in business strategy & planning from Boston College.
Speaker - Tim Richards, Director of Product Management and Technical Marketing for WAN Acceleration, Juniper Networks Tim Richards is the Director of Product Management and Technical Marketing for WAN Acceleration products at Juniper Networks, where he defines product features, direction and strategy for the company's application acceleration product portfolio. With more than 15 years of people management, product management and field experience in the networking industry, Richards brings a practical understanding of how technology can solve business problems. Richards joined Juniper Networks as part of the acquisition of Peribit Networks in 2005, where he held a key technical role in the EMEA Sales Operation. Prior to Peribit Networks, Richards held various managerial and senior technical roles at Lucent Technologies, IBM and 3Com. Richards earned a Bachelor of Science (Honours) Degree in Computer Science from the University of Portsmouth in the United Kingdom.
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| 3:15 pm–4:15 pm |
Conference Sessions
What SOA and Web 2.0 Means to the Network (Location: Breakers E) In the past couple of years, service-oriented architecture (SOA) and web services have been overhyped. Currently, Web 2.0 is beginning to suffer the same fate. Because of the hype, it is easy to dismiss these application development architectures as irrelevant. Both of these architectures are only in the early stages of influencing how applications are developed and applications build using either architecture are likely to run poorly and be difficult to manage. The panelists at this session will detail the management and performance issues associated with SOA and Web 2.0, and give their insight into what you can do to avoid them
Moderator - Jim Metzler, Vice President, Ashton, Metzler & Associates Jim has a wide background in the IT industry. This includes being a software engineer, an engineering manager for high-speed data services for a major telco, a product manager for network hardware, a network manager at two Fortune 500 companies, and the principal of a consulting organization. In addition, Jim has created software tools for designing customer networks for a major IXC, and directed and performed market research at a major industry analyst firm.
Speaker - Hooman Beheshti, Vice President of Products, Strangeloop With over 15 years of experience working in the networking technology realm, Hooman leads the product efforts at Strangeloop and is well versed in load balancing, application acceleration, and content delivery networks. Before joining Strangeloop, he served as the VP of Technology for Crescendo networks and the CTO for Radware Inc., where his insights and technical expertise helped bring innovative, award winning networking products to market. A pioneer in the application acceleration space, he helped design one of the original load balancers while at Radware. Hooman's experience ranges from defining and driving the development for load balancing, web acceleration, and application delivery products, to leading the technical evangelism initiatives behind them. He holds a Bachelor of Science in Electrical and Computer Engineering from the University of California Irvine.
Speaker - Jean Critcher, Solution Director, Orange Business Services Jean Critcher has been working in the telecommunications and IT consulting industries for 13 years developing and delivering services and solutions for multi-national customers in all global markets and sectors. In the 1990s, she exercised her entrepreneurial skills having either led or co-partnered in several IT startups that specialized in cutting-edge technologies and standards for network services including IPv6 and Voice over IP. She has been with the France Telecom Group since 2000 in several roles ranging from network engineering to product management to consulting. She spent 5 years in France for Orange Business Services leading major application performance management service development projects based on the latest vendor technologies and developing the most effective consulting methodologies that provide deliverables which correspond to the IT and business alignment needs of the customer. She is the Solution Director of Business Acceleration, one of Orange Business Services' key strategic propositions. Business Acceleration is comprised of a suite of services that improves visibility, management and performance of applications through an optimized communications infrastructure. She currently resides in the United States where outside of work enjoys music, film, sports, speaking french and food and wine from all cultures. She holds degrees in Computer Science and Vocal Music Performance and a masters certificate in IT Technology Management.
Speaker - Paul Leinsenberg, Enterprise Architecture and Technology Manager, Cisco Paul Liesenberg is an Enterprise Architecture and Technology Manager for Cisco. In this role, Paul is responsible for developing methodologies that optimally align next-generation infrastructures and overarching business processes. Prior to Cisco, Paul spent five years as VP of Strategic Marketing for ZettaCom and Bivio Networks, orchestrating product and partnership strategies. Previously, through the acquisition of StrataCom, Paul was with Cisco Systems for eight years in product marketing, business development, and sales and technical marketing positions. Prior to Cisco and StrataCom, Paul worked in Nortel's Data Networks Division as manager for network consulting, and earlier worked for Siemens' Public Networks' R&D division. Paul holds two patents in the area of VoIP, and is a frequent speaker at industry events. Paul holds a M.Sc. from TUM (Technische Universitaet Muenchen).
| | Thursday, May 21 |
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| 11:30 am–12:30 pm |
Conference Sessions
The Future of Application Delivery (Location: Breakers E) A couple of years ago, it was common to equate application delivery to network and application optimization. However, ensuring successful application delivery requires that IT organizations do more than just implement optimization techniques. It also involves planning, management and control that extends to a wide range of IT disciplines, not just networks. As a result, most of the application delivery vendors have begun to develop expertise in other areas including security, storage and management. In this session, leading vendors will outline their divergent views on the future of application delivery.
Moderator - Jim Metzler, Vice President, Ashton, Metzler & Associates Jim has a wide background in the IT industry. This includes being a software engineer, an engineering manager for high-speed data services for a major telco, a product manager for network hardware, a network manager at two Fortune 500 companies, and the principal of a consulting organization. In addition, Jim has created software tools for designing customer networks for a major IXC, and directed and performed market research at a major industry analyst firm.
Speaker - Alan Saldich, VP of Product Marketing and Alliances, Riverbed Technology, Inc. Alan Saldich joined Riverbed Technology in September 2002 and serves as its VP of Product Marketing and Alliances. Prior to joining Riverbed, he was director of enterprise solutions for Inktomi Corporation, where he began working following its acquisition of FastForward Networks in the fall of 2000. Prior to the acquisition, Mr. Saldich served as FastForward Networks' director of business development. In addition, since 1988 Mr. Saldich has held senior positions in sales, marketing, business development and corporate finance at several high technology companies, including RasterOps (IPO, 1990) and Metricom. Mr. Saldich holds a B.S. in mechanical engineering from U.C. Berkeley, and an M.B.A. from Harvard Business School.
Speaker - Jeff Barker, Vice President of Solutions and Technical Marketing, Blue Coat
Speaker - Neil Cohen, Director of Product Marketing, Akamai Neil Cohen is the Director of Product Marketing for Akamai's Application Performance Services, an evolving line of Web and IP-based application delivery services. In his role, he sets the go-to-market strategy for positioning this line of managed services towards strategic IT initiatives within the enterprise such as web-enabled business processes, software-as-a-service, cloud computing, virtualization and service oriented architectures. Prior to joining Akamai, Neil worked at Mindspeed Technologies where he was the Director of Marketing specializing in internet infrastructure chipsets and software. Neil has also held a variety of senior marketing and engineering positions at Conexant Systems, Compaq Computer and Digital Equipment Corporation. He holds an M.B.A. from Boston University and Bachelor and Masters degrees in Electrical Engineering from Lehigh University.
Speaker - Steven Shalita, Vice President, Marketing, NetScout Systems Steven Shalita is Vice President, Marketing at NetScout Systems, the market leader for network and application performance management and service assurance solutions. He has over 20 years of technology marketing, product development and strategy experience in the voice, video and data networking and telecommunications industries. He has strong market and technology experience in many aspects of the Enterprise and service provider networking segments covering LAN, WAN and metro networking technologies. Mr. Shalita returned to NetScout in July of 2008, and was previously Director, Product Marketing at NetScout from 1997 through 1999. During his time away, he held senior marketing leadership positions at Alcatel-Lucent, Redback Networks, Hewlett-Packard and Cisco Systems.
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