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Senior Manager Product Marketing, Citrix
Kevin Strohmeyer is senior product marketing manager for the Enterprise Desktop and Applications group at Citrix. He is responsible for helping to drive the go-to-market strategy for the company’s market-leading Citrix XenDesktop® product line.
Prior to joining Citrix, Strohmeyer held senior product marketing positions at NComputing and Pano Logic, and held a variety of marketing roles at Sun Microsystems where he also helped launch Sun Ray. Strohmeyer is a virtual computing industry veteran with expertise across product management, product marketing and product portfolio strategy and brings over 12 years of experience to Citrix.
Strohmeyer holds a master’s degree in business administration and a bachelor’s degree in government from St. Mary’s College of California.
The definition of a “desktop” is changing in many ways. Virtualization technologies have expanded and improved, offering better ways to deliver desktops and applications, ranging from VDI to session virtualization to streamed desktops to client hypervisors to Desktop as a Service. New devices continue to emerge and proliferate (including tablets, smartphones, thin clients and zero clients), and Bring Your Own Computer (BYOC) initiatives are gaining ground. As IT organizations consider the best strategy for delivering and supporting desktops and applications for the next decade, and address tactical issues like migration to Windows 7, IT has the opportunity to change the paradigm for delivering endpoint access to users and devices anywhere. Desktop and application virtualization offer new ways to incorporate the new types of users and devices, and many of the past barriers to virtual desktops have been overcome.
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