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Carrier Cloud Forum

Monday, May 9, 2011
8:30 AM–4:30 PM
Room: Jasmine E

Hosted by:

Chairperson:
Ari Banerjee
Senior Analyst
Heavy Reading

Huge revenue, customer acquisition and retention, and brand credibility implications are riding on the ability of Service Providers to leverage their data center and IP infrastructure to deliver profitable network-based IT services. The Carrier Cloud Forum will provide high-quality education and peer-to-peer interaction on building a cloud infrastructure that is manageable and billable, ensuring high-performance security and service quality to meet SLA demands, recognizing best practices for packaging and monetizing XaaS services and applications, and learning what works and what does not for vertical industry customization.

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Monday, May 9
8:30 AM – 8:50 AM Introduction from Heavy Reading Location: Jasmine E Ari will offer a market update, detailing where telecom service providers are in their efforts to provide cloud-based services, and outlining some of the immediate challenges they face in addressing this new market. He will also share original Heavy Reading research on industry perspectives of the future of Cloud Computing services. Speaker - Ari Banerjee, Senior Analyst, Heavy Reading Banerjee focuses on service provider IT, including all aspects of telecom software research. Banerjee examines the breadth of software used by communications service providers in customer, business, service, and infrastructure management. His area of focus includes all aspects of BSS, OSS, SDP, digital commerce, revenue assurance, service assurance, and elements that span both the infrastructure and network software markets, such as data warehousing, analytics, and business intelligence. Prior to joining Heavy Reading, Banerjee was the VP of Next Generation Software Systems at Yankee Group, leading and overseeing all aspects of their telecom software research. He also worked for the billing and customer care division at Lucent Technologies, and subsequently the global software and services group at CSG Systems. He has worked for utility companies in Asia and Europe in a number of business development and technology functions. Banerjee speaks regularly at leading communications industry events. He holds a B.E. in electronics and communications from Manipal Institute of Technology in India and an M.S. in computer information systems from Bentley College. He also holds an M.B.A. from the University of Glasgow Business School.
8:50 AM – 9:20 AM Opening Keynote Location: Jasmine E Keynote Speaker - Mike Millegan, President, Verizon Global Wholesale, Verizon Communications Mike Millegan is president - Verizon Global Wholesale for Verizon Telecom and Business, responsible for domestic and international wholesale direction, marketing, sales and wholesale business operations. Prior to his current assignment, Millegan was President of Verizon Partner Solutions in Verizon Services Operations, responsible for wholesale marketing, sales, ordering, provisioning and maintenance of domestic, global and LD customers as well as circuit provisioning for special services.
9:20 AM – 10:20 AM Beyond Cloud Ready: Building a Cloud Infrastructure for a Manageable, Billable Cloud Location: Jasmine E Service providers have capitalized on their existing data centers and global IP networks to roll out cloud services, in some cases partnering with other infrastructure and networking providers. Going forward, as cloud computing becomes more widely deployed, service providers need to achieve greater integration and efficiency for their cloud offerings. This panel will look at what telecom network operators need to do to prepare and manage their networks, including breaking down internal barriers between the network transport and IT functions of the carrier operation, as well as opening up to third-party application providers, designing billing systems for pay-as-you-go charging models, and preparing back-office operations to deliver on SLAs for cloud customers. Moderator - Ari Banerjee, Senior Analyst, Heavy Reading Banerjee focuses on service provider IT, including all aspects of telecom software research. Banerjee examines the breadth of software used by communications service providers in customer, business, service, and infrastructure management. His area of focus includes all aspects of BSS, OSS, SDP, digital commerce, revenue assurance, service assurance, and elements that span both the infrastructure and network software markets, such as data warehousing, analytics, and business intelligence. Prior to joining Heavy Reading, Banerjee was the VP of Next Generation Software Systems at Yankee Group, leading and overseeing all aspects of their telecom software research. He also worked for the billing and customer care division at Lucent Technologies, and subsequently the global software and services group at CSG Systems. He has worked for utility companies in Asia and Europe in a number of business development and technology functions. Banerjee speaks regularly at leading communications industry events. He holds a B.E. in electronics and communications from Manipal Institute of Technology in India and an M.S. in computer information systems from Bentley College. He also holds an M.B.A. from the University of Glasgow Business School. Panelist - Scott Cain, Head Global Portfolio Manager, BT For more than 20 years, Scott Cain has been in corporate IT, developing global networks, deploying enterprise applications and implementing change to positively effect the financial growth of businesses. He has worked for companies like Unilever, Boehringer Ingelheim Pharmaceuticals and Joseph E. Seagram & Sons. He has worked with countless global vendors to develop rock solid outsourcing contracts with Service Level Agreements that match business requirements as well as implemented internal solutions that “Run IT like a business”, which is one of his core drivers. Panelist - Ken Cheng, VP, Service Provider Products, Brocade Mr. Cheng joined Brocade in 2008 through the company’s acquisition of Foundry Networks. At Foundry, he was Vice President and General Manager of High-End and Service Provider Systems. Previously, Mr. Cheng was at Digital Generation Systems where he was Senior Vice President and Chief Operating Officer. While at DG Systems, he was responsible for engineering, operations and program management and took the company to IPO in 1996. Before that, Mr. Cheng held senior management positions at NET and was a member of the technical research staff at Bell Northern Research of Northern Telecom. Panelist - Steven Shalita, Vice President of Marketing, NetScout Systems, Inc. Steven Shalita has more than 20 years of industry and technology experience across service provider and enterprise markets with a strong background in IP, MPLS, and IP transformation projects. His wide range of experience includes service management and assurance to service delivery architecture including data center, core, edge and metro technologies as well as technology initiatives targeting mobile, triple-play and business services carrier environments. Mr. Shalita has held senior marketing leadership positions at Alcatel-Lucent, Redback Networks, HP and Cisco. He returned to NetScout in July of 2008, and was previously Director, Product Marketing from 1997 through 1999. Panelist - Paul Hughes, Director, Product Marketing, Oracle Paul Hughes is Director of Solutions Marketing for Oracle’s Communications Global Business Unit. He is responsible for marketing activities pertaining to Oracle Communications cloud computing solution initiatives in the communications, media/entertainment, and enterprise verticals. Prior to joining Oracle, Mr. Hughes worked as a Research Principal for the Telemanagement Forum, and spent over 10 years as Vice President of Enabling Technologies Research with the Yankee Group.
10:35 AM – 10:55 AM Enterprise Perspective on Cloud Location: Jasmine E Speaker - Randy Bias, Co-Founder and CTO, Cloudscaling Randy's provocative views on the profound disruption caused by cloud computing have made him one of the most influential voices in the industry. He uses this influence to advocate an open and honest debate about which technologies will win in driving cloud to large-scale adoption. He has inspired organizations and individuals to embrace the disruption of cloud computing to transform business processes and position themselves to succeed in a new world where computing resources are ubiquitous, inexpensive, instantly scalable, and highly available. Since 1990, Randy has driven innovations in infrastructure, IT, operations, and 24×7 service delivery. He was the technical visionary at GoGrid and built the world’s first multi-cloud, multi-platform cloud management framework at CloudScale Networks. He led the open-licensing of GoGrid's API, which inspired Sun Microsystems, Rackspace Cloud, VMware and others to open-license their cloud APIs. Randy's voice can be heard through the Cloudscaling blog, which has tens of thousands of page views monthly. He is frequently interviewed in the trade and business media on cloud computing, and he speaks at dozens of industry events annually.
10:55 AM – 11:55 AM Executive Roundtable Panel Location: Jasmine E Service providers are tailoring their cloud services strategies to the needs of their enterprise IT customers. This panel will focus on what enterprise IT executives are saying they need today, how cloud service fit into their overall strategy and what their greatest concerns about cloud-based services are. Moderator - Carol Wilson, Chief Editor, Events, Light Reading Wilson has covered the telecom industry for more than 24 years, including 14 years at Telephony, eight of those as Editor-in-Chief. She was a founding editor of Inter@ctive Week and founding Editor-in-Chief of The Net Economy, both for Ziff-Davis Media, and also co-founded a news and information Website, Broadband Edge. In addition to covering telecom, Wilson has written about higher education, business, politics, the arts, and sports for newsletter and newspaper companies. Her work has been recognized by the Computer Press Association, the American Society of Business Press Editors, the Jesse H. Neal Awards of the American Business Media, and the North Carolina Women’s Press Association. Panelist - Mark Thiele, VP Data Center Strategy, ServiceMesh Mr. Thiele has more than two decades of IT leadership experience. At ServiceMesh he is responsible for helping to establish product and service direction as it relates to data centers and cloud computing. Prior to joining ServiceMesh, Mr. Thiele was Director of Business Operations for R&D at VMware, where he had global responsibility for data center design, strategy, and capacity. During his time at VMware, Mr. Thiele led the project to build their new sixty-thousand square-foot data center in the state of Washington. This new facility is a model of modularity and efficiency and has been LEED certified platinum. He is also Founder and President of Data Center Pulse, a not-for-profit group focused on improving efficiency in data centers and providing a voice for the owner/operators. Mark is a globally recognized leader in efforts to improve the business readiness and efficiency of IT. He is an active member of Infrastructure 2.0, has contributed to the Silicon Valley Leadership Group Data Center Efficiency Projects and has participated in The Green Grid. He is a regular speaker at industry events like Gartner, 7X24, Uptime and TM Forum on topics ranging from the future of data centers and cloud computing to carbon reporting. He serves on several organizations advisory boards has held senior IT Infrastructure leadership roles at Brocade, Gilead and HP. Panelist - Arturo Pereyra, Senior Director, Marketing and Business Development, Oracle Arturo Pereyra leads marketing and business development for Oracle's Media and Telecom applications and solutions. Mr. Pereyra has over 15 years experience in the hi-technology, Media and telecommunications industries. Mr. Pereyra's experience also includes leading worldwide marketing activities for HP's Emerging Markets Group and was a co-founder for a venture-backed wireless company. Prior to this, Mr. Pereyra was an Associate with Booz Allen & Hamilton, based in New York, and worked in the Marketing and Multi-media practice. Mr. Pereyra has spoken and Key-noted at numerous Industry conferences around the world. Panelist - Will Scott, Global Director, Managed Services, Cisco Will Scott is Global Director for Cisco’s Managed Services Envision Team and also Director of Whole Offer Management for Cisco’s Service Provider Cloud offering. Wills team works with Service Providers world-wide to support their product teams design of next generation managed and cloud services through bringing market insight to customer requirements, competitive differentiation and best practice. Will has over 15 years experience in the high tech outsourcing, managed and cloud services industry including senior positions with Eircom, Navisite and Cap Gemini.
11:55 AM – 12:15 PM Keynote Location: Jasmine E Keynote Speaker - Mike Marcellin, VP Strategy and Marketing, Network Systems Group, Juniper Networks Mike Marcellin is Vice President of Strategy and Marketing for Juniper Networks Platform Systems Group (PSG), maintaining responsibility for business strategy and marketing of Juniper’s industry-leading portfolio of high performance routing and switching products, as well as the company’s groundbreaking Junos operating system and best-in-industry silicon portfolio. Marcellin’s team is responsible for business strategy and product marketing, go-to-market planning, sales and customer education and competitive analysis worldwide. PSG is a $2 billion annual business that includes Juniper’s best-in-class core and edge routing solutions that serve the top global service providers, content providers, as well as enterprises that require high performance networking to power their business. These routing systems also serve as the platform for Juniper’s emerging software and applications business, including advanced mobility, video, and security solutions, automation of network tasks to reduce operating expenses, as well as the delivery of value-added services.
1:15 PM – 2:15 PM Building a Secure, High-Performance Cloud Service Location: Jasmine E The earliest cloud offerings were Web-based services, but as telecom service providers move into the cloud, they are promising to bring more secure services, safe from possible intrusion or data breaches; better guaranteed service quality and SLAs; and broader global footprint and integration with IP transport. This panel will look at the infrastructure service providers need to build in order to deliver on those promises and to differentiate their services in both their quality and the functionality offered. Moderator - Carol Wilson, Chief Editor, Events, Light Reading Wilson has covered the telecom industry for more than 24 years, including 14 years at Telephony, eight of those as Editor-in-Chief. She was a founding editor of Inter@ctive Week and founding Editor-in-Chief of The Net Economy, both for Ziff-Davis Media, and also co-founded a news and information Website, Broadband Edge. In addition to covering telecom, Wilson has written about higher education, business, politics, the arts, and sports for newsletter and newspaper companies. Her work has been recognized by the Computer Press Association, the American Society of Business Press Editors, the Jesse H. Neal Awards of the American Business Media, and the North Carolina Women’s Press Association. Panelist - Dean Sheffield, Global Managing Director for Cloud Networking, Juniper Networks Dean is the Global Managing Director for Juniper’s Cloud Networking Solution. In this role, he is responsible for the development of Juniper’s business efforts in the Cloud Computing industry, specifically to increase revenue growth, field productivity, SP relevance and market share. It is a key business leadership position inside the Service Provider Sector and through this role, Dean has the charter to establish and execute a thought leadership agenda for Juniper Cloud Networking. Dean has been with Juniper for over six years and has previously held various Senior Strategy and Planning and Solutions Marketing roles. In these roles he has been responsible identifying business opportunities in new areas, markets, and disruptions that increase Juniper’s competitive position and take them to both the Service Provider and Enterprise market. Panelist - Ken Cheng, VP, Service Provider Products, Brocade Mr. Cheng joined Brocade in 2008 through the company’s acquisition of Foundry Networks. At Foundry, he was Vice President and General Manager of High-End and Service Provider Systems. Previously, Mr. Cheng was at Digital Generation Systems where he was Senior Vice President and Chief Operating Officer. While at DG Systems, he was responsible for engineering, operations and program management and took the company to IPO in 1996. Before that, Mr. Cheng held senior management positions at NET and was a member of the technical research staff at Bell Northern Research of Northern Telecom. Panelist - Jurrie van den Breekel, Product Marketing Manager, Spirent Communications Jurrie van den Breekel is senior product marketing manager at Spirent Communications and serves as market segment lead for the company’s Cloud, Enterprise and Data Center test solutions. Previously he served as a technical marketing manager where he was responsible for the market development of Spirent’s Networks and Applications division in the EMEA region. Jurrie has also held a variety of other positions at Spirent. Prior to joining Spirent in 2000, he spent several years at the Dutch-based system integrator, TrueCom, as product manager for telecom test systems. Panelist - Will Scott, Global Director, Managed Services, Cisco Will Scott is Global Director for Cisco’s Managed Services Envision Team and also Director of Whole Offer Management for Cisco’s Service Provider Cloud offering. Wills team works with Service Providers world-wide to support their product teams design of next generation managed and cloud services through bringing market insight to customer requirements, competitive differentiation and best practice. Will has over 15 years experience in the high tech outsourcing, managed and cloud services industry including senior positions with Eircom, Navisite and Cap Gemini.
2:15 PM – 2:35 PM A Conversation with Carriers Location: Jasmine E In this session, Carol Wilson will interview two top service providers, uncovering their specific real-world experience offering cloud-based services, including business, technology and strategic challenges. Moderator - Carol Wilson, Chief Editor, Events, Light Reading Wilson has covered the telecom industry for more than 24 years, including 14 years at Telephony, eight of those as Editor-in-Chief. She was a founding editor of Inter@ctive Week and founding Editor-in-Chief of The Net Economy, both for Ziff-Davis Media, and also co-founded a news and information Website, Broadband Edge. In addition to covering telecom, Wilson has written about higher education, business, politics, the arts, and sports for newsletter and newspaper companies. Her work has been recognized by the Computer Press Association, the American Society of Business Press Editors, the Jesse H. Neal Awards of the American Business Media, and the North Carolina Women’s Press Association. Panelist - Doug Junkins, CTO, NTT America In his role as CTO, Mr. Junkins is responsible for the company’s technology procurement strategy and vendor selection, industry relations and standardization efforts, and overall product portfolio coordination across both the Global IP Network and Enterprise Solutions business units of NTT America. As VP of IP Development for the Global IP Network Business Unit, he is responsible for network architecture, tool development, and peering relations for the NTT Communications Global IP Network. Mr. Junkins transitioned to a leadership role at NTT America when the global IP network business was migrated into NTT America from Verio, which was acquired by NTT Communications in August 2000. At Verio, he served as VP of IP Engineering. Panelist - Scott Cain, Head Global Portfolio Manager, BT For more than 20 years, Scott Cain has been in corporate IT, developing global networks, deploying enterprise applications and implementing change to positively effect the financial growth of businesses. He has worked for companies like Unilever, Boehringer Ingelheim Pharmaceuticals and Joseph E. Seagram & Sons. He has worked with countless global vendors to develop rock solid outsourcing contracts with Service Level Agreements that match business requirements as well as implemented internal solutions that “Run IT like a business”, which is one of his core drivers.
2:50 PM – 4:00 PM Monetizing the Cloud: Turning XaaS-Related Services Into a Profitable Business Location: Jasmine E Service providers see cloud computing as a new opportunity for adding value to their IP transport offerings. For this new opportunity to generate profits, however, service providers must be able to differentiate their services, package them with user-friendly SLAs, and deliver robust services without major customization requirements. Many will also want to develop a portfolio of XaaS offerings including security, storage, software, and applications, all of which can be packaged with IP transport services or with other managed services. This panel will explore how cloud-based services will evolve to be profit engines of the future, including the possibility of industry-specific vertical offerings, as well as ways to make better service translate into market success. Moderator - Ari Banerjee, Senior Analyst, Heavy Reading Banerjee focuses on service provider IT, including all aspects of telecom software research. Banerjee examines the breadth of software used by communications service providers in customer, business, service, and infrastructure management. His area of focus includes all aspects of BSS, OSS, SDP, digital commerce, revenue assurance, service assurance, and elements that span both the infrastructure and network software markets, such as data warehousing, analytics, and business intelligence. Prior to joining Heavy Reading, Banerjee was the VP of Next Generation Software Systems at Yankee Group, leading and overseeing all aspects of their telecom software research. He also worked for the billing and customer care division at Lucent Technologies, and subsequently the global software and services group at CSG Systems. He has worked for utility companies in Asia and Europe in a number of business development and technology functions. Banerjee speaks regularly at leading communications industry events. He holds a B.E. in electronics and communications from Manipal Institute of Technology in India and an M.S. in computer information systems from Bentley College. He also holds an M.B.A. from the University of Glasgow Business School. Panelist - Doug Junkins, CTO, NTT America In his role as CTO, Mr. Junkins is responsible for the company’s technology procurement strategy and vendor selection, industry relations and standardization efforts, and overall product portfolio coordination across both the Global IP Network and Enterprise Solutions business units of NTT America. As VP of IP Development for the Global IP Network Business Unit, he is responsible for network architecture, tool development, and peering relations for the NTT Communications Global IP Network. Mr. Junkins transitioned to a leadership role at NTT America when the global IP network business was migrated into NTT America from Verio, which was acquired by NTT Communications in August 2000. At Verio, he served as VP of IP Engineering. Panelist - John Zanni, VP Service Provider Marketing & Alliances, Parallels John Zanni is Vice President of Service Provider Marketing and Alliances at Parallels. He is responsible for working with Cloud Service providers to market their cloud services with them to their end customers as well as developing partnerships with leading technology companies to enable Cloud service providers using Parallels solutions to quickly create profitable Cloud services that meet the diverse needs of their end customers. Prior to joining Parallels, John was general manager of the Worldwide Software plus Services Industry team for the Communications Sector at Microsoft. In this role, he was responsible for driving the strategy for Microsoft’s holster Cloud business. He worked closely with all types of service providers including Web Hosters, SAAS ISVs and telcos to ensure that they were provided with the tools and resources necessary to grow their business. Zanni was also responsible for helping drive Microsoft’s partner hosted initiative to provide the software plus services based next-generation platform, business applications and a compelling digital lifestyle experience for end-users through its extensive partner ecosystem. Panelist - Marc Hayden, EVP, Client Services Business Unit, CHR Solutions Marc Hayden is CHR Solutions’ Executive Vice President, Client Services Business Unit. Mr. Hayden manages and directs the team responsible for helping CHR’s clients succeed through innovative outsourced business operations and services. These services include billing operations, CABS processing, bill fulfillment, managing their IT and Telecom networks, cloud services and more. Mr. Hayden joined CHR in January, 2010 as Vice President of Managed Services. Prior to CHR, Marc was the Managing Partner of Force Multiplier International, a global consulting company focused on strategic planning and market development. He brings over 20 years of commercial and military communications experience having held domestic and international sales and management positions with premier telecommunications companies including Redknee, Harris Corporation, Openet Telecommunications, Inc. and ADC Telecommunications, Inc. Mr. Hayden graduated with honors in Middle Eastern Studies from the Defense Language Institute and is a United States Marine Corps veteran. He received his MBA in International Business and Entrepreneurship from Rollins College Crummer Graduate School of Business and serves on the Board of Directors of the Healthy Start Coalition of Brevard County, Florida. Panelist - Sal DeSimone, VP/CTO, Infrastructure Management Group, EMC Sal DeSimone is Vice President and Chief Technology Officer for EMC’s Infrastructure Management Group (IMG). EMC is the world’s leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. IMG delivers solutions that allow customers to gain visibility and control of their information infrastructure, enabling companies to optimize their IT service delivery. Sal is responsible for driving overall technology, architecture, and product portfolio strategy. Also, he is responsible for driving the VCE management architecture together with Cisco and VMware as a member of the VCE coalition. Sal joined EMC in 2005 as part of the acquisition of System Management Arts (SMARTS). At SMARTS, he was the Vice President of Product Development, which include managing the development of the core SMARTS Network Management and IT Operations products. Panelist - Jennifer Madeline, Director, Solution Architecture – North America, Amdocs Jennifer Madeline has more than 20 years of consulting, project management, business analysis and implementation experience for major service providers worldwide. She is an expert in revenue management, including the areas of customer care, billing, accounts receivable, revenue assurance, and collections. She has played a key role in a wide range of BSS implementation and transformation projects, has architected viable solutions within complex BSS environments to support monetization and ROI, and has designed solutions to support unique cloud offerings.
4:00 PM – 4:30 PM Analyst Wrap-Up Location: Jasmine E A panel of industry analysts in the cloud computing and managed services space will debate and discuss potential roadblocks to cloud computing success, the breadth of the market opportunity and the chances telecom service providers can succeed in competing with Web-based companies, large system integrators and other competitors in providing outsourced corporate IT services. Moderator - Carol Wilson, Chief Editor, Events, Light Reading Wilson has covered the telecom industry for more than 24 years, including 14 years at Telephony, eight of those as Editor-in-Chief. She was a founding editor of Inter@ctive Week and founding Editor-in-Chief of The Net Economy, both for Ziff-Davis Media, and also co-founded a news and information Website, Broadband Edge. In addition to covering telecom, Wilson has written about higher education, business, politics, the arts, and sports for newsletter and newspaper companies. Her work has been recognized by the Computer Press Association, the American Society of Business Press Editors, the Jesse H. Neal Awards of the American Business Media, and the North Carolina Women’s Press Association. Panelist - Ari Banerjee, Senior Analyst, Heavy Reading Banerjee focuses on service provider IT, including all aspects of telecom software research. Banerjee examines the breadth of software used by communications service providers in customer, business, service, and infrastructure management. His area of focus includes all aspects of BSS, OSS, SDP, digital commerce, revenue assurance, service assurance, and elements that span both the infrastructure and network software markets, such as data warehousing, analytics, and business intelligence. Prior to joining Heavy Reading, Banerjee was the VP of Next Generation Software Systems at Yankee Group, leading and overseeing all aspects of their telecom software research. He also worked for the billing and customer care division at Lucent Technologies, and subsequently the global software and services group at CSG Systems. He has worked for utility companies in Asia and Europe in a number of business development and technology functions. Banerjee speaks regularly at leading communications industry events. He holds a B.E. in electronics and communications from Manipal Institute of Technology in India and an M.S. in computer information systems from Bentley College. He also holds an M.B.A. from the University of Glasgow Business School. Panelist - Agatha Poon, Research Manager, Global Cloud Computing, Tier1 Research Agatha Poon has been a market research professional for 12 years, and has been a regular speaker at numerous professional gatherings and industry events, including CommunicAsia and Cloud Computing Expo. Poon joined Tier1 Research in April of 2010, bringing expertise in cloud computing and enterprise network migration strategies. She is instrumental in the overall global consulting and research activities. Prior to joining Tier1 Research, Poon was a senior analyst at Yankee Group for more than 10 years. Before Yankee, she worked as a research analyst in Frost & Sullivan’s Telecommunications Service group. Poon holds a B.A. degree and an M.B.A. degree in international marketing from Ohio University.
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