Conference:
Green IT Track
Awareness of Green IT is increasing, driven by corporatewide greening efforts as well as practical IT concerns like running out of space, power, or budget. As a result, IT professionals are tasked with formulating and enacting a Green IT strategy to harvest the environmental and financial benefits of becoming more eco-conscious. This track offers both a strategic view of Green IT into the future, and practical steps IT professionals can take to move from Green IT awareness to action.
| Tuesday, April 27 | |
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The Evolution Of Green IT: Projects That Cut Cost, Avoid Risk And Grow Revenues (Location: Breakers F)
Despite a challenging economic year in 2009, green IT initiatives persisted. Why? The primary motivation to pursue greener IT is to reduce costs, and what better time to purse cost saving initiatives than in a recession. Without budget available, most organizations have focused their efforts on the low-to-no cost process improvements, from duplex printing to turning up the temperature in the data center. But as capital becomes more easily accessible into 2010, IT infrastructure and operations professionals must get up to speed on larger scale green IT hardware, software and service investments. This session will help attendees define green IT and its evolution, review and prioritize the spectrum of green IT investments, and highlight examples of green IT in action that cut costs, avoid risk and even grow revenues. Speaker - Doug Washburn, Analyst Infrastructure & Operations, Forrester Research Doug serves IT Infrastructure & Operations professionals, primarily focusing on green IT, green business, and IT leadership skills. His research helps IT executives successfully approach green IT, determine strategy, and then move from green IT awareness to action. Previously at Forrester, Doug was the global council manager and senior advisor for the Forrester Leadership Boards IT Infrastructure & Operations Council, a best practice community for senior IT executives in $1 billion-plus organizations. In this role, Doug regularly advised clients on Green IT strategy and practices. Additionally, Doug was also an advisor on the Forrester Leadership Boards Enterprise Architecture Council. Prior to Forrester, Doug was a VP of strategy and business development for Red Oxygen, a wireless communications startup, and living and working in Australia and France. In addition, Doug co-created CU Networks, a computer networking and servicing startup serving the students of the University of Colorado at Boulder. Doug holds a B.S. in finance from University of Colorado at Boulder and was awarded the Undergraduate Certificate in Entrepreneurial Excellence. | |
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With corporate environmental sustainability on the rise, IT departments are increasingly turning to green IT initiatives. While most organizations start on their path towards greener IT in the data center – organizations oftentimes lack a comprehensive strategy and struggle to prioritize projects. To spend time and capital wisely – ultimately delivering financial and environmental benefits – this session will help data center managers develop a comprehensive green data center framework across their server, storage, network and facilities assets. Moderator - Doug Washburn, Analyst Infrastructure & Operations, Forrester Research Doug serves IT Infrastructure & Operations professionals, primarily focusing on green IT, green business, and IT leadership skills. His research helps IT executives successfully approach green IT, determine strategy, and then move from green IT awareness to action. Previously at Forrester, Doug was the global council manager and senior advisor for the Forrester Leadership Boards IT Infrastructure & Operations Council, a best practice community for senior IT executives in $1 billion-plus organizations. In this role, Doug regularly advised clients on Green IT strategy and practices. Additionally, Doug was also an advisor on the Forrester Leadership Boards Enterprise Architecture Council. Prior to Forrester, Doug was a VP of strategy and business development for Red Oxygen, a wireless communications startup, and living and working in Australia and France. In addition, Doug co-created CU Networks, a computer networking and servicing startup serving the students of the University of Colorado at Boulder. Doug holds a B.S. in finance from University of Colorado at Boulder and was awarded the Undergraduate Certificate in Entrepreneurial Excellence. Speaker - Shehzad Merchant, Senior Director, Strategy, Extreme Networks Shehzad Merchant serves as Senior Director for Strategy at Extreme Networks, where he drives the direction for data center networking. With over 17 years of industry experience, and an engineering track record highlighted by the achievement of several technology patents, Merchant is a veteran of wired and wireless Ethernet and communications. Prior to Extreme Networks, Merchant held various technology and executive management roles including CTO at Nevis Networks, a company specializing in network security. Prior to that Merchant was co-founder and VP of Engineering at Polytime Systems. Merchant earned an MS in Computer Engineering from the University of Southern California. Speaker - Tate Cantrell, Chief Technology Officer, Verne Global Tate Cantrell’s primary responsibilities include product design and development and data center operations. Mr. Cantrell has been in the mission-critical facilities business for more than 15 years and has overseen the build-out and operationalization of some the largest and most sophisticated data centers in the industry.Prior to Verne Global, Mr. Cantrell was Vice President, Data Center Technologies, at Dupont Fabros Technology, the second-largest pure-play data center REIT in the United States. He was responsible for development and execution of operational strategies critical to the start-up of the Dupont Fabros Development Wholesale Data Center business model, the first of its kind in the industry. Speaker - Robert Petrocelli, Chief Executive Officer, GreenBytes Robert Petrocelli founded GreenBytes® in 2007 and serves as chief executive officer. Prior to establishing GreenBytes, Petrocelli founded Heartlab, Inc. in 1994, a medical information technology company that was sold to Agfa in 2005. Petrocelli was awarded a patent on archival technology utilized for the long-term storage of patient data, including cardiology images, demographics and reports. Petrocelli received the Ernst & Young Entrepreneur of the Year Award in 2001 and has made the Inc. 500 Fastest Growing Private Companies in America list four times. | |
| Wednesday, April 28 | |
Case Study: How Greening IT Infrastructure Saved The State Of California $44M (Location: Breakers F)
Rising energy costs, an economic slowdown and environmental awareness are forcing enterprises and government to consider greener IT. To address these challenges, the State of California initiated one of the largest government-green IT projects across its 50,000 hardware devices and 2 million software titles. In all, the initiative expects to save $44 million in energy expenses and avoid over 200,000 tons of carbon emissions. This case study will provide attendees with the State of California’s approach to green IT, projects initiated and valuable lessons learned along the way. Moderator - Doug Washburn, Analyst Infrastructure & Operations, Forrester Research Doug serves IT Infrastructure & Operations professionals, primarily focusing on green IT, green business, and IT leadership skills. His research helps IT executives successfully approach green IT, determine strategy, and then move from green IT awareness to action. Previously at Forrester, Doug was the global council manager and senior advisor for the Forrester Leadership Boards IT Infrastructure & Operations Council, a best practice community for senior IT executives in $1 billion-plus organizations. In this role, Doug regularly advised clients on Green IT strategy and practices. Additionally, Doug was also an advisor on the Forrester Leadership Boards Enterprise Architecture Council. Prior to Forrester, Doug was a VP of strategy and business development for Red Oxygen, a wireless communications startup, and living and working in Australia and France. In addition, Doug co-created CU Networks, a computer networking and servicing startup serving the students of the University of Colorado at Boulder. Doug holds a B.S. in finance from University of Colorado at Boulder and was awarded the Undergraduate Certificate in Entrepreneurial Excellence. Speaker - Ido Sarig, Chief Evangelist and CMO, BDNA As chief evangelist and CMO for BDNA, Ido Sarig leads customer and community outreach, communications and strategic planning. Specializing in product strategy and corporate development, Ido has a long career as a senior technology executive and a venture partner with a leading VC firm in Silicon Valley. Formerly senior VP of technology strategy for Mercury Interactive, he was responsible for the technology roadmap, strategic industry acquisitions and business opportunities. Ido has participated as an industry speaker for more than 12 years, domestically and internationally, at various technology and user-group conferences and venture capital events including Oracle Open World and STAREAST. Speaker - Gregg Descheemaeker, Enterprise Account Manager, Intel Gregg Descheemaeker manages Intel Corporation’s business development activities with the State of California’s public sector. In addition to his roles and responsibilities for market creation in Education and Healthcare, a primary responsibility for Gregg is to accelerate the adoption of Intel’s next generation technology in the State’s core IT infrastructure. A ten year veteran of Intel, Descheemaeker previously was the Director of Client Management for the Americas for Intel Solution Services’ consulting business, a Corporate Account Executive for Intel Online Services’ data center hosting business, the West Coast sales manager for Intel’s Ketris blade server reference platform, and the Northern California Territory Manager for Intel’s NetStructure data communication products. Gregg has been in the technology industry since graduating from New Mexico State University in 1990, with almost the entirety of his professional life being focused on F500 corporate enterprise data communications and data center infrastructure. | |
Cutting Costs With PC Power Management: Approaches, Pitfalls And Best Practices (Location: Breakers F)
PC and monitor power management – or the practice of powering down PCs and monitors when not in use but still on consuming energy – is a high impact but low-cost, low-effort way to energy-related costs and CO2 emissions. While many organizations have some sort of PC power management in place, policies are oftentimes too relaxed – such as requesting users to turn off their PCs at night – and lack automation technology to baseline energy consumption, activate policies and report savings. This session will help organizations identify PC power management benefits, barriers and solutions through tested case studies. Speaker - Pat Tiernan, Executive Director, Climate Savers Computing Initiative Climate Savers Computing executive director Pat Tiernan has more than 15 years experience in technology, most recently driving sustainability strategy and execution as Hewlett Packard’s vice president of Social and Environmental Responsibility. Tiernan is a recognized expert in green technology, sustainability issues and the future of IT energy efficiency and its impact on climate change. At Climate Savers Computing, Tiernan promotes the adoption of energy-efficient computers and power management tools worldwide. Under his leadership, the organization has topped 500 members, has launched a chapter in India, and expanded its partnership with the U.S. EPA and its ENERGY STAR program. | |




