Conference: Application Delivery 2.0 Track
Application Delivery 1.0 was characterized by the need to mitigate the impact of chatty protocols such as CIFS (Common Internet File System), to offload computationally intensive processing (e.g., SSL) off of servers, and to provide some level of visibility into the performance of applications. While those challenges still exist, a new set of challenges is driving Application Delivery 2.0. This includes the virtualization of servers and desktops, the adoption of public and private cloud computing, the need to support mobile workers and the need to support applications such as Unified Communications. This Application Delivery track will identify the challenges associated with both generations of application delivery and will discuss existing and emerging technologies that attendees can use to respond to those challenges.
| Tuesday, April 27 | |
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In this session, Jim Metzler of Ashton, Metzler & Associates will describe in detail the set of challenges that is driving the transition to Application Delivery 2.0. This includes virtualization of every component of IT, public and private cloud computing, the need to support mobile workers and the need to support applications such as Unified Communications. Jim will also provide an overview of the emerging networking, optimization and management technologies that hold the potential to mitigate these challenges and will focus on the technologies that will be featured at Interop. Speaker - Jim Metzler, Vice President, Ashton Metzler & Associates Jim has a wide background in the IT industry. This includes being a software engineer, an engineering manager for high-speed data services for a major telco, a product manager for network hardware, a network manager at two Fortune 500 companies, and the principal of a consulting organization. In addition, Jim has created software tools for designing customer networks for a major IXC, and directed and performed market research at a major industry analyst firm. | |
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The last few years has seen a great growth in the deployment of virtualized servers and storage. We are now seeing the deployment of software based application delivery appliances such as WAN optimization controllers (WOCs) and application delivery controllers (ADCs). These devices hold the promise of fundamentally changing application delivery. The members of this PowerPoint-free session will discuss the pros and cons of these appliances. What kind of performance improvements will you experience with a virtualized appliance? How will these devices be managed? Do they work with all hypervisors? Are they integrated with other branch office or data center functionality? Are they certified with any major software or storage vendors? How are they priced vs. a traditional appliance? Moderator - Jim Metzler, Vice President, Ashton Metzler & Associates Jim has a wide background in the IT industry. This includes being a software engineer, an engineering manager for high-speed data services for a major telco, a product manager for network hardware, a network manager at two Fortune 500 companies, and the principal of a consulting organization. In addition, Jim has created software tools for designing customer networks for a major IXC, and directed and performed market research at a major industry analyst firm. Speaker - Kenneth Salchow, Senior Technical Marketing Manager, F5 Speaker - Shawn Cooney, Co-Founder, Certeon Speaker - Greg Smith, Senior Director Product Marketing NetScaler Product Group, Citrix Systems Inc Greg Smith is the director of product marketing for Citrix System's Application Networking solutions. Greg joined Citrix through the company's acquisition of NetScaler in 2005, bringing more than 14 years of experience in engineering, product management and product marketing. He is responsible for the product marketing strategy for Citrix's Application Networking products, including Citrix NetScaler, Citrix WANScaler and the Citrix Application Firewall product lines. Speaker - Paul Nicholson, Director of Product Marketing, A10 Networks Speaker - Mark Urban, Sr. Director, Product Marketing, Blue Coat Systems, Inc. | |
| Wednesday, April 28 | |
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The great growth over the last few years in the use of Web applications combined with the recent interest in cloud computing has caused IT organizations to realize that simple server load balancers can’t keep up with the emerging demands. What is needed is an application delivery controller (ADC). In addition to balancing traffic, an ADC offloads computationally intensive tasks off of a server farm. However, the ADCs that are currently available in the market differ dramatically in terms of their underlying architectures and the functions that they provide. In this fast-paced, PowerPoint-free session, leading ADC vendors will be asked questions that serve to identify the similarities and differences between their products. Moderator - Jim Metzler, Vice President, Ashton Metzler & Associates Jim has a wide background in the IT industry. This includes being a software engineer, an engineering manager for high-speed data services for a major telco, a product manager for network hardware, a network manager at two Fortune 500 companies, and the principal of a consulting organization. In addition, Jim has created software tools for designing customer networks for a major IXC, and directed and performed market research at a major industry analyst firm. Speaker - Opher Dubrovsky, AVP, Product Marketing, Crescendo Networks Opher Dubrovsky serves as AVP Product Marketing at Crescendo Networks where he drives the roadmap and global go-to-market strategies for the AppBeat ADC product line. For the last 15 years, Opher has been driving product activities in a variety of companies ranging from startups to large multinationals. Having spent years at Microsoft, Opher has enhanced his expertise in networking, security, virtualization and interactive television. Opher is the co-author of 4 security and acceleration patents and 3 scientific articles. He holds a B.A. in Computer Science and a B.Sc. and M.Sc. in Industrial Engineering and Management from the Technion, Israel. Speaker - Mark Weiner, Director Data Center Solutions, Cisco Mark Weiner is Director of Market Management for Data Center Solutions at Cisco Systems, focusing on Cisco application delivery technologies. Previously, Weiner was Vice President of Marketing at NetDevices, a startup focused on next generation branch networking products, and Vice President of Marketing at NetScaler, a pioneer in application delivery products that was acquired by Citrix Systems. Earlier in his career, Weiner spent several years in the telecommunications sector, serving as Vice President of Marketing at Redback Networks and Director of Marketing at Juniper Networks. Weiner began his career in the networking market with management roles at early industry leaders Bay Networks and Ungermann-Bass. Mr. Weiner has a Masters in Business Administration Degree from Santa Clara University, where he is an advisory board member, and a Bachelors of Science Degree from the University of California, Berkeley. Speaker - Kenneth Salchow, Senior Technical Marketing Manager, F5 Speaker - Keith Stewart, Director, Product Management, Brocade Speaker - Steve Shah, Director of Products, Citrix Speaker - Paul Nicholson, Director of Product Marketing, A10 Networks | |
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One impact of the movement to use more private and public cloud computing solutions is that it increases the likelihood that IT resources will be accessed over a relatively low capacity, high latency WAN. Even worse, in some cases these IT resources will be accessed over multiple WAN links. The panelists on this session will identify both the performance challenges associated with cloud computing as well as myriad technologies and services that IT organizations can use to mitigate the impact of those challenges. Moderator - Jim Metzler, Vice President, Ashton Metzler & Associates Jim has a wide background in the IT industry. This includes being a software engineer, an engineering manager for high-speed data services for a major telco, a product manager for network hardware, a network manager at two Fortune 500 companies, and the principal of a consulting organization. In addition, Jim has created software tools for designing customer networks for a major IXC, and directed and performed market research at a major industry analyst firm. Speaker - Peter Schmidt, CTO for North America, Ipanema Speaker - Neil Cohen, Director of Product Marketing, Akamai Neil Cohen is the Director of Product Marketing for Akamai's Application Performance Services, an evolving line of Web and IP-based application delivery services. In his role, he sets the go-to-market strategy for positioning this line of managed services towards strategic IT initiatives within the enterprise such as web-enabled business processes, software-as-a-service, cloud computing, virtualization and service oriented architectures. Prior to joining Akamai, Neil worked at Mindspeed Technologies where he was the Director of Marketing specializing in internet infrastructure chipsets and software. Neil has also held a variety of senior marketing and engineering positions at Conexant Systems, Compaq Computer and Digital Equipment Corporation. He holds an M.B.A. from Boston University and Bachelor and Masters degrees in Electrical Engineering from Lehigh University. Speaker - Apurva Dave, Vice President of Product Marketing, Riverbed Technology Apurva Davé, Vice President, Product Marketing and Alliances, for Riverbed Technology, is responsible for planning, directing and implementing all facets of Riverbed’s product marketing activities. He works closely with Riverbed customers and the company’s executive team, defining product rollouts and positioning, and is intimately involved with Riverbed’s cloud computing initiatives. Previously, Apurva served as Director of Product Marketing for Fast Forward Networks and Inktomi. He holds an MBA from the University of California, Berkeley, and an AB in Computer Science from Brown University. Speaker - Michael Feiertag, Director of Technology, Blue Coat Systems Inc. | |
| Thursday, April 29 | |
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Most IT organizations are taking IT resources such as servers, applications and storage out of branch offices and placing them in centralized data centers. This raises some critical questions: How can IT organizations overcome the impediments to the broad deployment of virtual desktops? Should the next generation branch office be serverless? What type of device(s) needs to still be in the branch office and how is it managed? What techniques can be used to overcome the performance issues? The speakers on this panel will answer those questions and will present alternative designs for your next generation branch office. Moderator - Jim Metzler, Vice President, Ashton Metzler & Associates Jim has a wide background in the IT industry. This includes being a software engineer, an engineering manager for high-speed data services for a major telco, a product manager for network hardware, a network manager at two Fortune 500 companies, and the principal of a consulting organization. In addition, Jim has created software tools for designing customer networks for a major IXC, and directed and performed market research at a major industry analyst firm. Speaker - Apurva Dave, Vice President of Product Marketing, Riverbed Technology Apurva Davé, Vice President, Product Marketing and Alliances, for Riverbed Technology, is responsible for planning, directing and implementing all facets of Riverbed’s product marketing activities. He works closely with Riverbed customers and the company’s executive team, defining product rollouts and positioning, and is intimately involved with Riverbed’s cloud computing initiatives. Previously, Apurva served as Director of Product Marketing for Fast Forward Networks and Inktomi. He holds an MBA from the University of California, Berkeley, and an AB in Computer Science from Brown University. Speaker - Abhinav Bisarya, Product Marketing Manager, Juniper Networks Speaker - Shashi Kiran, Senior Manager, Cisco As part of Cisco’s Borderless Networks Initiative, Shashi Kiran heads the Enterprise Routing and WAN Optimization Marketing team for the Network Systems and Security group at Cisco. In this position he is responsible for defining the vision and strategic execution for the network as a platform focusing on various technologies that have a play in the branch and WAN. In his 15-year career, Shashi has held various roles in the areas of Product Line Management, Marketing, Business Development, Sales and Network Engineering focusing on areas of Security, Routing, Metro Ethernet and hi-touch services for Enterprise and Service Provider networks. Prior to Cisco he has worked with Nortel, Euclid Networks and the Centre for Development of Advanced Computing (Dept.of Electronics, India). He also was an honorary consultant and columnist for the Network Magazine, Indian edition from 1997-2001. To propagate Network awareness in the 1990s, he devised India’s first e-mail based course on Internetworking that was subsequently syndicated in leading IT magazines. Kiran has been involved in contributing to standards bodies primarily in security and routing areas and frequently speaks at Industry events. He holds a Bachelors degree in Electronics Engineering and a Masters in Business Administration in addition to a few industry certifications. Speaker - Mark McReynolds, Principal Technology Specialist, Microsoft Mark McReynolds, MCSE, CISSP is a Principal Technology Specialist with Microsoft. Mark has 15 years of industry experience and ten years of experience working with Microsoft Consulting Services and Microsoft’s Enterprise Product Group delivery Windows Server based solutions. For the past five years Mark has focused on virtualization technologies and has worked extensively with Microsoft’s enterprise customers delivering server and client based virtualization solutions. In addition to his technical work, Mark speaks at dozens of customer, partner and industry events each year, including the recent Windows 7 / Windows Server 2008 R2 product launch. | |
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Public cloud computing has the potential to be a management nightmare. For example, public cloud computing services have at least three separate management domains: the enterprise, the WAN service provider and the various cloud computing service providers. Effective management requires that detailed, consistent management data be gathered from each of the domains. Effective management also requires processes that span the various management domains. The panelists on this session will identify what you can and must do to manage this complex environment. Moderator - Jim Metzler, Vice President, Ashton Metzler & Associates Jim has a wide background in the IT industry. This includes being a software engineer, an engineering manager for high-speed data services for a major telco, a product manager for network hardware, a network manager at two Fortune 500 companies, and the principal of a consulting organization. In addition, Jim has created software tools for designing customer networks for a major IXC, and directed and performed market research at a major industry analyst firm. Speaker - Randy Rowland, SVP Product / General Manager, Terremark Worldwide Inc. Randy Rowland is responsible for the managed hosting business unit for Terremark. As part of his role, Mr. Rowland oversees the operation of Terremark’s Infinistructure™ and The Enterprise Cloud utility computing product offerings. Mr. Rowland has more than 14 years of experience in the IT services industry, including eight years with Data Return, where he was most recently responsible for product development. Prior to that, Mr. Rowland previously held senior positions in sales engineering and IT consulting for Data Return and CompuCom. Born in Brawley, California, Mr. Rowland received his Bachelor of Science in Industrial Distribution from Texas A&M University. He lives in the Dallas area with his wife and children. Speaker - Chuck Tsocanos, Managing Director, Orange Chuck Tsocanos is responsible for global innovation in the Consulting & Solutions Integration business unit at Orange Business Services, a wholly owned subsidiary of France Telecom. Chuck is leading the real-time business strategy with focus on cloud computing and machine to machine (M2M) integration. His skills range across technology architecture, marketing, and business strategy. He is currently developing the cloud computing portfolio and go to market in cooperation with Orange & FT leadership. Speaker - Steven Guthrie, Senior Principal, Product Marketing, CA Speaker - Steven Shalita, Vice President of Marketing, NetScout Systems Steven Shalita is Vice President, Marketing, and leads the global marketing activities. He is an experienced marketing strategist with more than 20 years of technology marketing leadership experience in the voice and data networking and telecommunications industries. He has a proven track record of delivering results and growing revenues by connecting technology with business needs to deliver customer value. Mr. Shalita returned to NetScout in July of 2008, and was previously Director, Product Marketing at NetScout from 1997 through 1999. During his time away, he held marketing leadership positions at Alcatel-Lucent, Redback Networks, Hewlett-Packard and Cisco Systems. At Alcatel-Lucent, he led the product marketing and strategy efforts for the company’s $1.2 Billion service provider router and network management portfolio. At Redback Networks, he led product and technical marketing activities, including the introduction of the company’s entrance into the metro Ethernet market. During his nearly six years at Cisco Systems, he served in a series of increasingly strategic assignments, including leading enterprise networking marketing efforts across Europe, Middle East and Africa and leading worldwide strategy and marketing activities for Cisco’s $9 billion LAN switching portfolio where he was a driving force in establishing Cisco’s global leadership position in the Enterprise network market. He has extensive global experience in a broad range of networking, and network management technologies for Enterprise, SMB and Service Provider segments. | |




